Cruz for President

"Ted Cruz for President" +

2:20 video from Mar. 23, 2015.

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Music

Cruz: My story is like that of so many other American families.

I'm the son of an immigrant father who fled oppression in Cuba and came to this country with just $100 to his name.

My mom was a pioneer in computer science, smashing glass ceilings at a time when women were discouraged from following their dreams.

And now, as a husband to Heidi, and a father to our two little girls, Caroline and Catherine, I try to share the same messages of hope, freedom and faith in God that I was raised with.

That's why I've worked so hard to lead the fights to defend these cherished values.

Like the historic battle to defund Obamacare, standing up to the leadership from both parties to fight a debt ceiling increase, and putting everything on the line to stop President Obama's illegal and unconstitutional amnesty.

We've sent a clear message that America will stand with our allies, and against our enemies, and taken on an IRS that was threatening and intimidating its citizens.

And the divide that exists in our country isn't between political parties, it's between Washington and the rest of us.

It's a time for truth, a time to rise to the challenge, just as Americans have always done, and give bold voice and action to reclaiming the unlimited potential of each and every one of us.

Your fight is my fight.  I believe in America and her people, I believe in the conservative principles upon which this country was built, and I believe we can stand up and restore our promise, honor the Constitution and re-establish our leadership in the world.

It's going to take a new generation of courageous conservatives to help make America great again, and I'm ready to stand with you to lead the fight.

I'm Ted Cruz.  If you want more of the same, they'll be plenty to choose from.  But if you want real conservative change and a proven record, I hope I can earn your support.

Male Announcer: Ted Cruz for President.


Notes: A strong launch video.  The neighborhood setting conveys the notion of Cruz as a regular guy.  It is interesting the way Cruz was able to work in the line about "smashing glass ceilings."  This calls to mind Hillary Clinton's June 2008 speech in which she said of the glass ceiling that her campaign had put "18 million cracks in it."  The video includes nice family shots, including the Cruzes praying around the dinner table.  It highlights the issues Cruz has focused on, including Obamacare, the debt, and Obama's action on illegal immigration.  There is a clip of Cruz with Israeli Prime Minister Benjamin Netanyahu.  Cruz has an effective line to address the issue of dysfunctional politics.  ("And the divide that exists in our country isn't between political parties, it's between Washington and the rest of us.")  He uses a couple of words favored by other 2016  GOP prospects: "bold" (Scott Walker) and "potential" (Carly Fiorina).  Cruz's call for "a new generation of courageous conservatives" is appealing in that it promises growth of the conservative movement.