Jeb 2016 Inc.

"I've Delivered" +

:30 TV ad run on NH broadcast and cable starting Sept. 9, 2015.

Bush: We have an important choice to make about the direction of our country. If you want more D.C. politicians or more self-promoters, you’ve got options. I’m offering something different: leadership, ideas and a proven conservative record. As governor, I cut taxes, cut spending, balanced budgets and Florida led the nation in job creation. Anybody can talk. I’ve delivered and I hope to earn your support. I’m Jeb Bush and I approve this message.

Notes: A very effective ad visually, starts out with about 15 seconds of Bush talking to the camera.  Subsequent images are well composed, the captions are distinctive, and the overall look is not cluttered or busy.  Without naming names, the ad also includes a bit of a swipe at Trump.

According to a campaign advisory...

"This is the Jeb 2016 campaign's first TV buy of our presidential campaign. This initial $500,000 buy will include Boston broadcast television, WMUR and statewide cable in the Granite State and run from 9/9 to 9/29, with 15 percent of the initial placement dedicated for targeted online advertising.

"This is the first step in a multi-week process where we will be expanding our advertising in New Hampshire and the other early states."