Carson America

"These Hands"

:30 TV run in IA from Dec. 8, 2015.  There is also a :60 version.

[Music]

TEXT
These Hands  ...translate life into lyrics
These Hands  ...transport 6000 gallons of milk per day
These Hands  ...wait tables to get by
These Hands  ...have repaired 5237 vehicles
These Hands  ...lived through the Depression
These Hands  ...help hurting people
These Hands  ...are working toward citizenship
These Hands  ...are working to heal America

Carson (voiceover):  I'm Ben Carson and I approve this message.



Notes: A powerful ad, certainly one of the most effective this cycle, almost poetic.  There is a perception that Carson's campaign, at least as measured by polling numbers, has collapsed, in part because of gaffes on foreign policy.  This ad doesn't address those problems, but goes big picture to Carson's core appeal as someone who can potentially heal America.