Hillary for America

"I'm With Him" +

0:30 ad run on national cable in IA and NH, announced Jan. 12, 2016.

[Music]

Clinton:  An average of 90 people are killed by guns in this country every single day.  It has to stop.

President Obama wants to make universal background checks the law of the land.

And he wants to make sure gun manufacturers can finally be held accountable when their guns are used to kill our children.

It's time to pick a side.  Either we stand with the gun lobby or we join the president and stand up to them.

I'm with him.

Clinton (voiceover):  Please join us.  I’m Hillary Clinton and I approve this message.

Notes:  This is the first ad that features Clinton talking to the camera for an extended stretch without various still images or graphics interposed; the production values are first rate.  The Clinton campaign has been jabbing at Bernie Sanders on this issue.

The January 12 press release:

Hillary for America Launches Gun Violence Ad During State of the Union

A newly released ad called “I’m With Him," highlights Hillary Clinton’s commitment to standing with President Obama and fighting the gun lobby for reforms that reduce gun violence in America.  In the ad, Hillary Clinton argues that “It’s time to pick a side. Either we stand with the gun lobby or we join the President and stand up to them. I’m with him.”

Last week, President Obama authored an op-ed saying he would not campaign for candidates who did not support his agenda on gun violence reform including ending immunity for gun dealers and manufacturers. Last night during a forum in Iowa, Senator Bernie Sanders re-affirmed his opposition to ending that immunity after voting to create it in 2005.

The ad includes a digital ad buy during President Obama’s State of the Union address. The ad will run on national cable and in Iowa and New Hampshire starting tomorrow. The digital ad includes a petition to support President Obama and Hillary Clinton’s call for gun violence reform.