Hillary for America

"Real Progress Now" +

0:30 ad run in IA, announced Jan. 27, 2016.

[Music]

Clinton:  The American people can't afford to wait for ideas that sound good on paper but will never make it in the real world.

The grandmother who has to choose between paying for medicine and paying rent can't wait.

The single mom who desperately needs a raise can't wait.

The student with a mountain of debt can't wait.

We can make real progress, right now.

Woman:  I'm caucusing...

Man:  I'm caucusing...

Woman 2:  I'm caucusing for Hillary Clinton.

Clinton (voiceover):  I’m Hillary Clinton and I approve this message.


Notes:  This is one of the campaign's more effective ads to date, presenting one of its main arguments against Bernie Sanders and at the same time offering the promise of "real progress, right now."  The ad intersperses scenes of daily life with a few clips of Clinton speaking at a campaign event.  Compare to one of the Rubio closing ads "Listening" which does the same thing, but with a different approach.

The January 27 press release:

Two New Ads Frame the Choice In the Closing Days Before Iowa

With the Iowa caucus less than a week away, Hillary for America is airing two new, final ads that frame the choice in this election, and that encourage Democrats to caucus for Hillary Clinton.

The two ads, “Make a Difference” and “Real Progress,” combine to make the case that Hillary Clinton is the one candidate who will make a real difference in people’s lives and that the people of Iowa “can’t wait” to achieve those results. These ads will run along with the “Children” ad released yesterday that uses a documentary-style format to spotlight Hillary Clinton’s lifelong record of fighting for women and families.

The ads encourage Iowans to caucus on February 1st. The new 30-second and 60-second spots are part of the campaign's ongoing buy in Iowa and will run alongside previously released ads.