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« Hillary for
America
Hillary for America
"Family Strong"
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:60 ad run in IA and NH announced Aug. 2, run starting Aug. 4, 2015.
[Music]
Clinton: Her parents abandoned her when she was just eight years old. She was mistreated. But she never gave up, and she taught me to do the same.
My mom’s life and what she went through are big reasons why standing up for kids and families became such a big part of my life.
Male Announcer: After law school she could have gone to a big firm but instead went to work for the Children’s Defense Fund.
In Arkansas, she fought for school reform to change lives forever.
Then as first lady she helped get health care for eight million kids.
You probably know the rest.
The senator who made sure the heroes and families of 9/11 got the care they needed.
The Secretary of State who joined the cabinet of the man who defeated her, because when your President calls you serve.
And now a new title: grandma.
Hillary Clinton: I believe that when families are strong America is strong.
It’s your time.
I’m Hillary Clinton and I approve this message.
Notes: From the August 2
press release...
First TV Ads Focus on
Clinton as a Fighter for Families
~Pair of 60-second Spots to Air in
Iowa and NH~
Hillary
for America will begin airing the first two ads of the campaign on
Tuesday in the early primary states of Iowa and New Hampshire. Both
60-second ads – “Dorothy” and “Family
Strong”–
combine to tell the story of Hillary Clinton as a tenacious fighter for
families. In keeping with a theme from Clinton's launch speech in June,
the ads ground Clinton's commitment to public service in the story of
how her mother overcome her abandonment as a child due, in part, to the
kindness of others.
“We’re
going to make sure everyone knows who Hillary Clinton really is – who
she fights for and what has motivated her lifelong commitment to
children and families,” said Campaign Manager Robby Mook. “Since Day
One, we’ve planned for a competitive primary with Hillary herself
working to earn every vote and, ultimately, the nomination. This is the
natural next step.”
The first ad, “Dorothy,”
tells the story of Clinton’s mother whose tough childhood showed
Clinton that every child – and every family – needs a champion. The
second, “Family Strong,”
documents her career fighting to make families stronger, from going
door-to-door at the Children’s Defense Fund, to school reform in
Arkansas, to health care for kids as First Lady, to support for 9/11
heroes as Senator and to her service as Secretary of State.
These
ads are part of an initial five-week, approximately $1 million ad buy
in each state plus additional digital advertising. In New Hampshire,
the ads will run statewide - in the Boston/Manchester market and in the
Burlington market. In Iowa, the ads will air in the state’s two largest
media markets – Des Moines and Cedar Rapids. As of today, Republican
candidates and their SuperPACS have spent or reserved $34 million in
air time in the four early primary states.