Hillary for America

"Keith" +

:30 ad run in IA announced Dec. 21, 2015.

[Music]

Keith Thompson:  My mom's name is Irene and she has Alzheimer's.

Adult day care costs so much, I have to take my mom to work with me.

Eventually she'll require round the clock care.  I worry about what the next step is.

My mom deserves the best care she can get. 

So I met Hillary Clinton.  I could tell that she was moved by my story because she teared up.

Being able to pay for day care to know that my mom is safe while I work so that I can continue to support us.

Hillary Clinton has proposed real things that could help us.

Clinton (voiceover): I'm Hillary Clinton and I approve this message.

Notes: The Dec. 23 press release:

New Hillary for America Ad Focuses on Clinton Plan to Confront Alzheimer’s Disease
 
Ad Follows Wide Bipartisan Praise for Clinton Proposal
                                                                                                                                                                                
Today, Hillary for America released a new TV ad, “Keith,” which features Keith Thompson, a New Hampshire librarian who cares for his 84-year-old mother who suffers from Alzheimer’s. The ad shows Keith telling his story in his own words, including the fact that costs for day care are so high that he must take his mother to work with him to provide her care.
 
The announcement comes the day after Clinton proposed a $2 billion annual commitment to prevent, treat and make a cure for Alzheimer’s disease possible by 2025, along with a new initiative to strengthen support for caregivers like Keith.
 
Part of Clinton’s new Alzheimer’s agenda includes supporting caregivers like Keith by fighting for Medicare to cover a comprehensive, care-planning session with a clinician following every new diagnosis of Alzheimer’s or related diseases.
 
The Washington Post called Clinton’s plan “ambitious,” and it drew bipartisan praise: Massachusetts Sen. Ed Markey called it “the kind of clear and aggressive roadmap this nation needs,” while former House Speaker Newt Gingrich said that, on Alzheimer’s, Clinton “is moving in the right direction.” In addition, Alzheimer’s advocate Maria Shriver said she was “thrilled” with Clinton’s plan.