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The Iowa Ad Campaign

DEMOCRACY IN ACTION feature made possible thanks to Jennifer Glover Konfrst, assistant professor of public relations at Drake University. 
Channel 13 News at 9 on Fox 17 airing on KDSM-TV (Lynn Melling, anchor).

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Nov. 30
Monday
Dec. 1
Tuesday
Dec. 2
Wednesday
Dec. 3
Thursday
Dec. 4
Friday
Dec. 5
Saturday
Dec. 6
Sunday
The Campaigns
. . . . . .
CARSON








not recorded
not recorded not recorded
RUBIO






CLINTON













SANDERS

























Super PACs / Other Groups
. . . . . .
RIGHT TO RISE USA











CONS. SOLUTIONS PAC








NEXTGEN CLIMATE












Summary . . . . . .

4 political ads: Carson, Rubio (1 min.), Clinton, Conservative Solutions PAC.
7 political ads: Carson, Rubio (1 min.), Sanders, Right to Rise USA, Conservative Solutions PAC (x 2), NextGen Climate.
7 political ads: Carson, Rubio (1 min.), Clinton (x 2), Right to Rise USA, Conservative Solutions PAC (x 2). 4 political ads: Carson, Clinton, Sanders, Conservative Solutions PAC.










Week One
Tuesday, December 1
Ad Break #1: Toyota, Iowa Central Community College.
Ad Break #2: Clinton, Rubio (1 min.), Rieman Music, Fareway.
Ad Break #3: Xtream (:15), 1st National Bank (:15), Kum & Go, Plumbers and Steamfitters Local 33 (:15), Xtream (:15), Younkers.
Ad Break #4: McDonald's, Thrasher Service, G&L Clothing, Science Center of Iowa, Conservative Solutions PAC.
Ad Break #5: Carson, Christopher's Fine Jewelry, Bath Fitter, Plumbers and Steamfitters Local 33, Fareway.
Ad Break #6: Wilson Toyota Scion (:15), U.S. Cellular, The Woodsmith Store (:15), Xtream, Subway (:15), Wilson Toyota Scion (:15).
Ad Break #7: Batteries+Bulbs, Royal Plumbing, CarX, Golden Rule (plumbing heating cooling), Mycogen.
Ad Break #8: Karl, Mills Fleet Farm-ToyLand, Iowa Central Community College, Fareway, Re-Bath.
Ad Break #9: Wilson Toyota Scion (:15), Progressive, Toyota, Joseph's (jewelers), Honda, Iowa 529 Plan, Wilson Toyota Scion (:15),
Total: 44 ads totaling 21 min.    4 political ads totaling 2 min. 30 sec.

Wednesday, December 2
Ad Break #1: Rubio (1 min.).
Ad Break #2: Xtream (:15), Right to Rise USA, Traviss AudioVideo, Carson, Conservative Solutions PAC, Xtream (:15),
Ad Break #3: Golden Rule (plumbing heating cooling), Des Moines RV, Hermans Fine Jewelry, Karl. 
Ad Break #4: Papa Murphy's (:15), Wizard of Oz (DSM Perf. Arts), Honda, NextGen Climate, Rieman Music, 1st National Bank (:15).
Ad Break #5: Subway (:15), Mycogen, U.S. Cellular, Toyota, Wilson Toyota Scion, Hupy and Abraham (:10).
Ad Break #6: Batteries+Bulbs, Thrasher Service, McDonald's, Kum & Go.
Ad Break #7: The Woodsmith Store, Progressive, Sanders, Sheels, CarX.
Ad Break #8: Joseph's (jewelers), Wilson Toyota Scion (:15), Royal Plumbing, Conservative Solutions PAC, Re-Bath, Wilson Toyota Scion (:15).
Ad Break #9: vom Foss (:15), U.S. Cellular, Acuron (herbicide), Plumbers and Steamfitters Local 33 (:15), Subway (:15), Christopher's Fine Jewelry, Autorama RV, vom Foss (:15).
Total: 46 ads totaling 20 min. 25 sec.    7 political ads totaling 4 min.

Thursday, December 3
Ad Break #1: Clinton, Subway.
Ad Break #2: Honda, U.S. Cellular, Hope Ministries, McDonald's, Acuron (herbicide).
Ad Break #3: Clinton, Rubio (1 min.), Sheels.
Ad Break #4: Subway (:15), Right to Rise USA, Homemakers, Carson, Conservative Solutions PAC, The Woodsmith Store (:15).
Ad Break #5: Skate South (:15), Autorama RV, Xtream, Adventureland, Bath Fitter.
Ad Break #6: Wilson Toyota Scion (:15), U.S. Cellular, Hardee's, Wilson Toyota Scion (:15).
Ad Break #7: Homemakers, Thrasher Service, Progressive, Royal Plumbing.
Ad Break #8: Hope Law Firm.
Ad Break #9: Toyota, U.S. Cellular, Conservative Solutions PAC.
Total: 33 ads totaling 15 min, 45 sec.    7 political ads totaling 4 min.

Friday, December 4 
Channel 13 News at 9 on Fox 17 airing on KDSM-TV
Ad Break #1: Nissan, Xtream.
Ad Break #2: Homemakers, Progressive, Toyota, Hardee's.
Ad Break #3: Subway (:15), U.S. Cellular, Sanders.
Ad Break #4: Wilson Toyota Scion (:15), Clinton, Des Moines RV, Wilson Toyota Scion (:15).
Ad Break #5: Autorama RV, Carson, Toyota.
Ad Break #6: Royal Plumbing, U.S. Cellular.
Ad Break #7: Conservative Solutions PAC, Progressive, Hardee's.
Ad Break #8: The Woodsmith Store, March of Dimes/HHS-39 weeks (1 min.), American Diabetes Association (1 min.).
Ad Break #9: U.S. Cellular, Gary Sinese Foundation (1 min.).
Total: 26 ads totaling 13 min. 45 sec.   4 political ads totaling 2 min.



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For Comparison

Dec. 4 Channel 13 News at 5
Ad Break #1: Slumberland (:15), Winfield, Gordmans, Vision4Less, Slumberland (:15).
Ad Break #2: Honda, Arby's (:15).
Ad Break #3: Sanders, TJMaxx/Marshalls/Homegoods, Childrens & Familes of Iowa, Conservative Solutions PAC.
Ad Break #4: Climate Field View (:15), Arby's (:15), Rubio (1 min.), Active Endeavors, Climate Field View (:15).

Dec. 3 Channel 13 News at 6
Ad Break #1: Mills Fleet Farm, Kaplan University, The Iowa Clinic cc (:15), Arby's (:15), Ford.
Ad Break #2: Northern Lights Pizza, The Ove Glove, Schwebel, Goetz & Sieben, Papa Murphy's, Touchstone Energy Cooperative.
Ad Break #3: Taco John's (:15), Conservative Solutions PAC, Molly Maid (:15), Fareway, Taco John's (:15), Sanders.
Ad Break #4: Iowa 529 Plan, Homemakers, Arby's (:15), America's Best Choice (windows), Clinton.
Ad Break #5: Right to Rise USA, HyVee,



Note: Ad listings above do not include various promos for Fox programming; there is a fair bit of that.