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« The Iowa Ad Campaign
The Iowa Ad Campaign
DEMOCRACY IN ACTION
feature made
possible thanks to Jennifer
Glover
Konfrst, assistant professor of public relations at Drake
University.
Channel 13 News at 9 on Fox 17
airing on KDSM-TV (Lynn Melling, anchor).
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next week > | |||||
Nov. 30 Monday |
Dec.
1 Tuesday |
Dec.
2 Wednesday |
Dec.
3 Thursday |
Dec.
4 Friday |
Dec.
5
Saturday |
Dec.
6 Sunday |
The Campaigns |
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CARSON |
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not recorded | not recorded | ||||
RUBIO | ||||||
CLINTON | ||||||
SANDERS |
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Super PACs / Other Groups |
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RIGHT TO RISE USA |
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CONS. SOLUTIONS PAC | ||||||
NEXTGEN CLIMATE |
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Summary | . | . | . | . | . | . |
4
political
ads:
Carson,
Rubio
(1 min.), Clinton, Conservative Solutions
PAC. |
7 political ads: Carson, Rubio (1 min.), Sanders, Right
to
Rise USA, Conservative Solutions PAC (x 2), NextGen Climate. |
7 political ads: Carson, Rubio (1 min.), Clinton (x 2), Right to Rise USA, Conservative Solutions PAC (x 2). | 4 political ads:
Carson,
Clinton, Sanders, Conservative Solutions PAC. |
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Week One
Tuesday, December 1
Ad Break #1: Toyota, Iowa Central Community College.
Ad Break #2: Clinton, Rubio (1 min.), Rieman Music, Fareway.
Ad Break #3: Xtream (:15), 1st National Bank (:15), Kum & Go, Plumbers and Steamfitters Local 33 (:15), Xtream (:15), Younkers.
Ad Break #4: McDonald's, Thrasher Service, G&L Clothing, Science Center of Iowa, Conservative Solutions PAC.
Ad Break #5: Carson, Christopher's Fine Jewelry, Bath Fitter, Plumbers and Steamfitters Local 33, Fareway.
Ad Break #6: Wilson Toyota Scion (:15), U.S. Cellular, The Woodsmith Store (:15), Xtream, Subway (:15), Wilson Toyota Scion (:15).
Ad Break #7: Batteries+Bulbs, Royal Plumbing, CarX, Golden Rule (plumbing heating cooling), Mycogen.
Ad Break #8: Karl, Mills Fleet Farm-ToyLand, Iowa Central Community College, Fareway, Re-Bath.
Ad Break #9: Wilson Toyota Scion (:15), Progressive, Toyota, Joseph's (jewelers), Honda, Iowa 529 Plan, Wilson Toyota Scion (:15),
Total: 44 ads totaling 21 min. 4 political ads totaling 2 min. 30 sec.
Wednesday, December 2
Ad Break #1: Rubio (1 min.).
Ad Break #2: Xtream (:15), Right to Rise USA, Traviss AudioVideo, Carson, Conservative Solutions PAC, Xtream (:15),
Ad Break #3: Golden Rule (plumbing heating cooling), Des Moines RV, Hermans Fine Jewelry, Karl.
Ad Break #4: Papa Murphy's (:15), Wizard of Oz (DSM Perf. Arts), Honda, NextGen Climate, Rieman Music, 1st National Bank (:15).
Ad Break #5: Subway (:15), Mycogen, U.S. Cellular, Toyota, Wilson Toyota Scion, Hupy and Abraham (:10).
Ad Break #6: Batteries+Bulbs, Thrasher Service, McDonald's, Kum & Go.
Ad Break #7: The Woodsmith Store, Progressive, Sanders, Sheels, CarX.
Ad Break #8: Joseph's (jewelers), Wilson Toyota Scion (:15), Royal Plumbing, Conservative Solutions PAC, Re-Bath, Wilson Toyota Scion (:15).
Ad Break #9: vom Foss (:15), U.S. Cellular, Acuron (herbicide), Plumbers and Steamfitters Local 33 (:15), Subway (:15), Christopher's Fine Jewelry, Autorama RV, vom Foss (:15).
Total: 46 ads totaling 20 min. 25 sec. 7 political ads totaling 4 min.
Thursday, December 3
Ad Break #1: Clinton, Subway.
Ad Break #2: Honda, U.S. Cellular, Hope Ministries, McDonald's, Acuron (herbicide).
Ad Break #3: Clinton, Rubio (1 min.), Sheels.
Ad Break #4: Subway (:15), Right to Rise USA, Homemakers, Carson, Conservative Solutions PAC, The Woodsmith Store (:15).
Ad Break #5: Skate South (:15), Autorama RV, Xtream, Adventureland, Bath Fitter.
Ad Break #6: Wilson Toyota Scion (:15), U.S. Cellular, Hardee's, Wilson Toyota Scion (:15).
Ad Break #7: Homemakers, Thrasher Service, Progressive, Royal Plumbing.
Ad Break #8: Hope Law Firm.
Ad Break #9: Toyota, U.S. Cellular, Conservative Solutions PAC.
Total: 33 ads totaling 15 min, 45 sec. 7 political ads totaling 4 min.
Friday, December 4
Channel 13 News at 9 on Fox 17 airing on KDSM-TV
Ad Break #1: Nissan, Xtream.
Ad Break #2: Homemakers, Progressive, Toyota, Hardee's.
Ad Break #3: Subway (:15), U.S. Cellular, Sanders.
Ad Break #4: Wilson Toyota Scion (:15), Clinton, Des Moines RV, Wilson Toyota Scion (:15).
Ad Break #5: Autorama RV, Carson, Toyota.
Ad Break #6: Royal Plumbing, U.S. Cellular.
Ad Break #7: Conservative Solutions PAC, Progressive, Hardee's.
Ad Break #8: The Woodsmith Store, March of Dimes/HHS-39 weeks (1 min.), American Diabetes Association (1 min.).
Ad Break #9: U.S. Cellular, Gary Sinese Foundation (1 min.).
Total: 26 ads totaling 13 min. 45 sec. 4 political ads totaling 2 min.
__________
For Comparison
Dec. 4 Channel 13 News at 5
Ad Break #1: Slumberland (:15), Winfield, Gordmans, Vision4Less, Slumberland (:15).
Ad Break #2: Honda, Arby's (:15).
Ad Break #3: Sanders, TJMaxx/Marshalls/Homegoods, Childrens & Familes of Iowa, Conservative Solutions PAC.
Ad Break #4: Climate Field View (:15), Arby's (:15), Rubio (1 min.), Active Endeavors, Climate Field View (:15).
Dec. 3 Channel 13 News at 6
Ad Break #1: Mills Fleet Farm, Kaplan University, The Iowa Clinic cc (:15), Arby's (:15), Ford.
Ad Break #2: Northern Lights Pizza, The Ove Glove, Schwebel, Goetz & Sieben, Papa Murphy's, Touchstone Energy Cooperative.
Ad Break #3: Taco John's (:15), Conservative Solutions PAC, Molly Maid (:15), Fareway, Taco John's (:15), Sanders.
Ad Break #4: Iowa 529 Plan, Homemakers, Arby's (:15), America's Best Choice (windows), Clinton.
Ad Break #5: Right to Rise USA, HyVee,
Note: Ad listings above do not include various promos for Fox programming; there is a fair bit of that.
Tuesday, December 1
Ad Break #1: Toyota, Iowa Central Community College.
Ad Break #2: Clinton, Rubio (1 min.), Rieman Music, Fareway.
Ad Break #3: Xtream (:15), 1st National Bank (:15), Kum & Go, Plumbers and Steamfitters Local 33 (:15), Xtream (:15), Younkers.
Ad Break #4: McDonald's, Thrasher Service, G&L Clothing, Science Center of Iowa, Conservative Solutions PAC.
Ad Break #5: Carson, Christopher's Fine Jewelry, Bath Fitter, Plumbers and Steamfitters Local 33, Fareway.
Ad Break #6: Wilson Toyota Scion (:15), U.S. Cellular, The Woodsmith Store (:15), Xtream, Subway (:15), Wilson Toyota Scion (:15).
Ad Break #7: Batteries+Bulbs, Royal Plumbing, CarX, Golden Rule (plumbing heating cooling), Mycogen.
Ad Break #8: Karl, Mills Fleet Farm-ToyLand, Iowa Central Community College, Fareway, Re-Bath.
Ad Break #9: Wilson Toyota Scion (:15), Progressive, Toyota, Joseph's (jewelers), Honda, Iowa 529 Plan, Wilson Toyota Scion (:15),
Total: 44 ads totaling 21 min. 4 political ads totaling 2 min. 30 sec.
Wednesday, December 2
Ad Break #1: Rubio (1 min.).
Ad Break #2: Xtream (:15), Right to Rise USA, Traviss AudioVideo, Carson, Conservative Solutions PAC, Xtream (:15),
Ad Break #3: Golden Rule (plumbing heating cooling), Des Moines RV, Hermans Fine Jewelry, Karl.
Ad Break #4: Papa Murphy's (:15), Wizard of Oz (DSM Perf. Arts), Honda, NextGen Climate, Rieman Music, 1st National Bank (:15).
Ad Break #5: Subway (:15), Mycogen, U.S. Cellular, Toyota, Wilson Toyota Scion, Hupy and Abraham (:10).
Ad Break #6: Batteries+Bulbs, Thrasher Service, McDonald's, Kum & Go.
Ad Break #7: The Woodsmith Store, Progressive, Sanders, Sheels, CarX.
Ad Break #8: Joseph's (jewelers), Wilson Toyota Scion (:15), Royal Plumbing, Conservative Solutions PAC, Re-Bath, Wilson Toyota Scion (:15).
Ad Break #9: vom Foss (:15), U.S. Cellular, Acuron (herbicide), Plumbers and Steamfitters Local 33 (:15), Subway (:15), Christopher's Fine Jewelry, Autorama RV, vom Foss (:15).
Total: 46 ads totaling 20 min. 25 sec. 7 political ads totaling 4 min.
Thursday, December 3
Ad Break #1: Clinton, Subway.
Ad Break #2: Honda, U.S. Cellular, Hope Ministries, McDonald's, Acuron (herbicide).
Ad Break #3: Clinton, Rubio (1 min.), Sheels.
Ad Break #4: Subway (:15), Right to Rise USA, Homemakers, Carson, Conservative Solutions PAC, The Woodsmith Store (:15).
Ad Break #5: Skate South (:15), Autorama RV, Xtream, Adventureland, Bath Fitter.
Ad Break #6: Wilson Toyota Scion (:15), U.S. Cellular, Hardee's, Wilson Toyota Scion (:15).
Ad Break #7: Homemakers, Thrasher Service, Progressive, Royal Plumbing.
Ad Break #8: Hope Law Firm.
Ad Break #9: Toyota, U.S. Cellular, Conservative Solutions PAC.
Total: 33 ads totaling 15 min, 45 sec. 7 political ads totaling 4 min.
Friday, December 4
Channel 13 News at 9 on Fox 17 airing on KDSM-TV
Ad Break #1: Nissan, Xtream.
Ad Break #2: Homemakers, Progressive, Toyota, Hardee's.
Ad Break #3: Subway (:15), U.S. Cellular, Sanders.
Ad Break #4: Wilson Toyota Scion (:15), Clinton, Des Moines RV, Wilson Toyota Scion (:15).
Ad Break #5: Autorama RV, Carson, Toyota.
Ad Break #6: Royal Plumbing, U.S. Cellular.
Ad Break #7: Conservative Solutions PAC, Progressive, Hardee's.
Ad Break #8: The Woodsmith Store, March of Dimes/HHS-39 weeks (1 min.), American Diabetes Association (1 min.).
Ad Break #9: U.S. Cellular, Gary Sinese Foundation (1 min.).
Total: 26 ads totaling 13 min. 45 sec. 4 political ads totaling 2 min.
__________
For Comparison
Dec. 4 Channel 13 News at 5
Ad Break #1: Slumberland (:15), Winfield, Gordmans, Vision4Less, Slumberland (:15).
Ad Break #2: Honda, Arby's (:15).
Ad Break #3: Sanders, TJMaxx/Marshalls/Homegoods, Childrens & Familes of Iowa, Conservative Solutions PAC.
Ad Break #4: Climate Field View (:15), Arby's (:15), Rubio (1 min.), Active Endeavors, Climate Field View (:15).
Dec. 3 Channel 13 News at 6
Ad Break #1: Mills Fleet Farm, Kaplan University, The Iowa Clinic cc (:15), Arby's (:15), Ford.
Ad Break #2: Northern Lights Pizza, The Ove Glove, Schwebel, Goetz & Sieben, Papa Murphy's, Touchstone Energy Cooperative.
Ad Break #3: Taco John's (:15), Conservative Solutions PAC, Molly Maid (:15), Fareway, Taco John's (:15), Sanders.
Ad Break #4: Iowa 529 Plan, Homemakers, Arby's (:15), America's Best Choice (windows), Clinton.
Ad Break #5: Right to Rise USA, HyVee,
Note: Ad listings above do not include various promos for Fox programming; there is a fair bit of that.