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« The Iowa Ad Campaign
The Iowa Ad Campaign
DEMOCRACY IN ACTION
feature made
possible thanks to Jennifer
Glover
Konfrst, assistant professor of public relations at Drake
University.
Channel 13 News at 9 on Fox 17
airing on KDSM-TV (Lynn Melling, anchor; Dave Price on Sunday).
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previous week |
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Dec. 14 Monday |
Dec.
15 Tuesday |
Dec.
16 Wednesday |
Dec.
17 Thursday |
Dec.
18 Friday |
Dec.
19 Saturday |
Dec.
20 Sunday |
The Campaigns |
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CARSON |
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no recording |
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CRUZ |
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RUBIO | ||||||
CLINTON | ||||||
SANDERS |
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Super PACs / Other Groups |
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RIGHT TO RISE USA |
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CONS. SOLUTIONS PAC | ||||||
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Summary | . | . | . | . | . | . |
5 political ads totaling 3 min.: Cruz, Rubio (1 min.), Sanders, Right to Rise USA, Conservative Solutions PAC. | 5
political
ads
totaling
3
min.:
Carson,
Rubio
(1
min.),
Clinton,
Sanders,
Conservative
Solutions
PAC. |
5 political ads totaling
2.5 min.: Carson, Cruz, Clinton, Sanders, Conservative Solutions PAC. |
7 political ads totaling 4 min.: Carson,
Cruz, Rubio (1 min.), Clinton, Sanders, Right to Rise USA, Conservative
Solutions PAC. |
5 political ads totaling 2.5 min.: Cruz,
Rubio (1 min.), Sanders, Right to Rise USA, Conservative Solutions PAC. |
- no
recording - |
4 political ads totaling
2 min.: Carson, Cruz, Sanders, Conservative Solutions PAC. |
Week Three
Monday, December 14
Ad Break #1: Toyota, Anderson Erickson.
Ad Break #2: Bradford Financial Center, Lexus, Right to Rise USA, Batteries+Bulbs, Sanders.
Ad Break #3: Honda, Rubio (1 min.), Hardee's.
Ad Break #4: Subway (:15), Golden Rule (plumbing...), Stivers Ford Lincoln, McDonalds, Kinley's Golf Sales.
Ad Break #5: The Picker Knows, Chevy, Lexus, Des Moines Performing Arts, Thrasher Service, Subway (:15).
Ad Break #6: Boesen Florist (:15), Joseph's (jeweler's), Wellmark, Basement Replacement Experts, Boesen Florist (:15).
Ad Break #7: Casey's (:15), Karl Chevrolet, Golden Rule (plumbing...), U.S. Cellular, Toyota, Casey's (:15).
Ad Break #8: Homemakers, Plumber's & Steamfitters Local 33, Land Rover, Younker's, Cruz.
Ad Break #9: Xtream (:15), Service Legends, Traviss Audio Video, CarX, Miracle Whip, Conservative Solutions PAC.
Total: 43 ads totaling 20 min. 15 sec. 5 political ads totaling 3 min.
Tuesday, December 15
Ad Break #1: Ford, Rieman Music.
Ad Break #2: Honda, Clinton, Progresso, Kiinley's Golf Sales.
Ad Break #3: LaMarca Law Group (:15), Service Legends, Christopher's (jeweler's), LaMarca Law Group (:15). Mills Fleet Farm.
Ad Break #4: vom Foss (:15), Chevy, Traviss Audio/Video, McDonald's, CarX, vom Foss (:15).
Ad Break #5: Metropolitan Waste Authority, Casey's (:15), Wellmark, Subway (:15), Herman's Fine Jewelry, Des Moines Performing Arts (:15), Carson, Casey's (:15).
Ad Break #6: U.S. Cellular, Sunbelt Bakery, Sanders, Land Rover.
Ad Break #7: Wison Toyota Scion (:15), Conservative Solutions PAC, Younker's, Bath Fitter, Sheel's, Wilson Toyota Scion (:15).
Ad Break #8: Thrasher Service, Xtream, Toyota, Kinley's Golf Sales, Stiver's Ford Lincoln.
Ad Break #9: Rieman Music, Rubio (1 min.), Anderson Erickson, G&L Clothing, Golden Rule (plumbing...).
Total: 46 ads totaling 20 min. 30 sec. 5 political ads totaling 3 min.
Wednesday, December 16
Ad Break #1: Toyota, Anderson Erickson.
Ad Break #2: LaMarca Law Group (:15), Karl Chevrolet, Service Legends, Plumbers & Steamfitters Local 33, Lexus, Batteries+Bulbs, LaMarca Law Group (:15).
Ad Break #3: Stivers Ford Lincoln, Subway (:15), Younker's, Skate South (:15), Golden Rule (plumbing...).
Ad Break #4: Chevy, Mills Fleet Farm, Redekers (mattresses), U.S. Cellular, Toyota,
Ad Break #5: Casey's (:15), Christopher's (jeweler's), McDonald's, CarX, Clinton, Casey's (:15).
Ad Break #6: Sanders, Acuron, Shottenkirk Chevrolet, Traviss Audio/Video.
Ad Break #7: Honda, Metro Waste Authority, Josephs (jeweler's), Carson, Toyota.
Ad Break #8: Cruz, Xtream (:15), Younker's, Iowa 529 Plan, Land Rover, Xtream (:15).
Ad Break #9: Boesen Florist (:15), CarX, Rieman Music, Autorama RV, Conservative Solutions PAC, Wilson Toyota Scion (:15), Boesen Florist (:15).
Total: 47 ads totaling 20 min. 45 sec. 5 political ads totaling 2 min. 30 sec.
Thursday, December 17
Ad Break #1: Wellmark, GMC.
Ad Break #2: Casey's (:15), Thrasher Service, McDonald's, Land Rover, Younker's, Casey's (:15).
Ad Break #3: Stivers Ford Lincoln, Rubio (1 min.), Sanders,
Ad Break #4: Right to Rise USA, Iowa Lottery, Wellmark, Homemakers, Conservative Solutions PAC.
Ad Break #5: Wilson Toyota Scion (:15), Traviss Audio/Video, Clinton, Metro Waste Authority, Younker's, Wilson Toyota Scion (:15).
Ad Break #6: Karl Chevrolet, Hope Ministries, Carson, Herman's Fine Jewelry.
Ad Break #7: Acuron (herbicide), Fareway, Xtream, Josephs (jeweler's), Homemakers.
Ad Break #8: H.B. Leiserowitz (cameras), Wilson Toyota Scion, Autorama RV, Cruz, Service Legends, Wilson Toyota Scion (:15).
Ad Break #9: Boesen Florist (:15), U.S. Cellular, Iowa 529 Plan, Karl Chevrolet, Kinley's Golf Sales, Younker's,Boesen Florist (:15)..
Total: 43 ads totaling 20 min. 45 sec. 7 political ads totaling 4 min.
Friday, December 18
Ad Break #1: U.S. Cellular, Toyota.
Ad Break #2: Stivers Ford Lincoln, Homemakers, Conservative Solutions PAC, Younker's, Chevy.
Ad Break #3: Redeker's, Right to Rise USA, Wellmark, Hupy & Abraham (:10), Karl Chevrolet.
Ad Break #4: Casey's (:15), Toyota, Service Legends, University of Iowa, J.D. Byrider (:15), Casey's (:15).
Ad Break #5: U.S. Cellular, Rubio (1 min.), Sheel's, Anderson Erickson.
Ad Break #6: Wilson Toyota Scion (:15), Younker's, Redeker's, Kinley's Golf Sales, Hupy & Abraham (:10), Wilson Toyota Scion (:15).
Ad Break #7: Berkwood Farms (:15), Autorama RV, Sanders, Iowa Lottery, Land Rover, Berkwood Farms (:15).
Ad Break #8: Cruz, Toyota, Batteries+Bulbs, Anderson Erickson, Honda.
Ad Break #9: Wilson Toyota Scion (:15), Younker's, Plumbers & Steamfitters Local 33, Karl Chevrolet, Kinley's Golf Sales, Plumbers & Steamfitters Local 33, Wilson Toyota Scion (:15).
Total: 46 ads totaling 20 min. 35 sec. 5 political ads totaling 2 min. 30 sec.
Sunday, December 20
Ad Break #1: Progresso.
Ad Break #2: Salvation Army (:15), McDonald's, U.S. Cellular, Rieman Music, Homemakers, Salvation Army.
Ad Break #3: Xtream (:15), Hope Ministries, Carson, Xtream (:15), Sanders.
Ad Break #4: J.D. Byrider (:15), Conservative Solutions PAC, Land Rover, Anderson Erickson, Subway (:15).
Ad Break #5: American Family Insurance (:15), U.S. Cellular, CarHop, Cruz, Iowa Lottery.
Ad Break #6: - missing last ad break -
Total: 22 ads totaling 10 min. 4 political ads totaling 2 min.
*broadcast started a bit late and recording ended
Note: Ad listings above do not include various promos for Fox programming; there is a fair bit of that.
Monday, December 14
Ad Break #1: Toyota, Anderson Erickson.
Ad Break #2: Bradford Financial Center, Lexus, Right to Rise USA, Batteries+Bulbs, Sanders.
Ad Break #3: Honda, Rubio (1 min.), Hardee's.
Ad Break #4: Subway (:15), Golden Rule (plumbing...), Stivers Ford Lincoln, McDonalds, Kinley's Golf Sales.
Ad Break #5: The Picker Knows, Chevy, Lexus, Des Moines Performing Arts, Thrasher Service, Subway (:15).
Ad Break #6: Boesen Florist (:15), Joseph's (jeweler's), Wellmark, Basement Replacement Experts, Boesen Florist (:15).
Ad Break #7: Casey's (:15), Karl Chevrolet, Golden Rule (plumbing...), U.S. Cellular, Toyota, Casey's (:15).
Ad Break #8: Homemakers, Plumber's & Steamfitters Local 33, Land Rover, Younker's, Cruz.
Ad Break #9: Xtream (:15), Service Legends, Traviss Audio Video, CarX, Miracle Whip, Conservative Solutions PAC.
Total: 43 ads totaling 20 min. 15 sec. 5 political ads totaling 3 min.
Tuesday, December 15
Ad Break #1: Ford, Rieman Music.
Ad Break #2: Honda, Clinton, Progresso, Kiinley's Golf Sales.
Ad Break #3: LaMarca Law Group (:15), Service Legends, Christopher's (jeweler's), LaMarca Law Group (:15). Mills Fleet Farm.
Ad Break #4: vom Foss (:15), Chevy, Traviss Audio/Video, McDonald's, CarX, vom Foss (:15).
Ad Break #5: Metropolitan Waste Authority, Casey's (:15), Wellmark, Subway (:15), Herman's Fine Jewelry, Des Moines Performing Arts (:15), Carson, Casey's (:15).
Ad Break #6: U.S. Cellular, Sunbelt Bakery, Sanders, Land Rover.
Ad Break #7: Wison Toyota Scion (:15), Conservative Solutions PAC, Younker's, Bath Fitter, Sheel's, Wilson Toyota Scion (:15).
Ad Break #8: Thrasher Service, Xtream, Toyota, Kinley's Golf Sales, Stiver's Ford Lincoln.
Ad Break #9: Rieman Music, Rubio (1 min.), Anderson Erickson, G&L Clothing, Golden Rule (plumbing...).
Total: 46 ads totaling 20 min. 30 sec. 5 political ads totaling 3 min.
Wednesday, December 16
Ad Break #1: Toyota, Anderson Erickson.
Ad Break #2: LaMarca Law Group (:15), Karl Chevrolet, Service Legends, Plumbers & Steamfitters Local 33, Lexus, Batteries+Bulbs, LaMarca Law Group (:15).
Ad Break #3: Stivers Ford Lincoln, Subway (:15), Younker's, Skate South (:15), Golden Rule (plumbing...).
Ad Break #4: Chevy, Mills Fleet Farm, Redekers (mattresses), U.S. Cellular, Toyota,
Ad Break #5: Casey's (:15), Christopher's (jeweler's), McDonald's, CarX, Clinton, Casey's (:15).
Ad Break #6: Sanders, Acuron, Shottenkirk Chevrolet, Traviss Audio/Video.
Ad Break #7: Honda, Metro Waste Authority, Josephs (jeweler's), Carson, Toyota.
Ad Break #8: Cruz, Xtream (:15), Younker's, Iowa 529 Plan, Land Rover, Xtream (:15).
Ad Break #9: Boesen Florist (:15), CarX, Rieman Music, Autorama RV, Conservative Solutions PAC, Wilson Toyota Scion (:15), Boesen Florist (:15).
Total: 47 ads totaling 20 min. 45 sec. 5 political ads totaling 2 min. 30 sec.
Thursday, December 17
Ad Break #1: Wellmark, GMC.
Ad Break #2: Casey's (:15), Thrasher Service, McDonald's, Land Rover, Younker's, Casey's (:15).
Ad Break #3: Stivers Ford Lincoln, Rubio (1 min.), Sanders,
Ad Break #4: Right to Rise USA, Iowa Lottery, Wellmark, Homemakers, Conservative Solutions PAC.
Ad Break #5: Wilson Toyota Scion (:15), Traviss Audio/Video, Clinton, Metro Waste Authority, Younker's, Wilson Toyota Scion (:15).
Ad Break #6: Karl Chevrolet, Hope Ministries, Carson, Herman's Fine Jewelry.
Ad Break #7: Acuron (herbicide), Fareway, Xtream, Josephs (jeweler's), Homemakers.
Ad Break #8: H.B. Leiserowitz (cameras), Wilson Toyota Scion, Autorama RV, Cruz, Service Legends, Wilson Toyota Scion (:15).
Ad Break #9: Boesen Florist (:15), U.S. Cellular, Iowa 529 Plan, Karl Chevrolet, Kinley's Golf Sales, Younker's,Boesen Florist (:15)..
Total: 43 ads totaling 20 min. 45 sec. 7 political ads totaling 4 min.
Friday, December 18
Ad Break #1: U.S. Cellular, Toyota.
Ad Break #2: Stivers Ford Lincoln, Homemakers, Conservative Solutions PAC, Younker's, Chevy.
Ad Break #3: Redeker's, Right to Rise USA, Wellmark, Hupy & Abraham (:10), Karl Chevrolet.
Ad Break #4: Casey's (:15), Toyota, Service Legends, University of Iowa, J.D. Byrider (:15), Casey's (:15).
Ad Break #5: U.S. Cellular, Rubio (1 min.), Sheel's, Anderson Erickson.
Ad Break #6: Wilson Toyota Scion (:15), Younker's, Redeker's, Kinley's Golf Sales, Hupy & Abraham (:10), Wilson Toyota Scion (:15).
Ad Break #7: Berkwood Farms (:15), Autorama RV, Sanders, Iowa Lottery, Land Rover, Berkwood Farms (:15).
Ad Break #8: Cruz, Toyota, Batteries+Bulbs, Anderson Erickson, Honda.
Ad Break #9: Wilson Toyota Scion (:15), Younker's, Plumbers & Steamfitters Local 33, Karl Chevrolet, Kinley's Golf Sales, Plumbers & Steamfitters Local 33, Wilson Toyota Scion (:15).
Total: 46 ads totaling 20 min. 35 sec. 5 political ads totaling 2 min. 30 sec.
Sunday, December 20
Ad Break #1: Progresso.
Ad Break #2: Salvation Army (:15), McDonald's, U.S. Cellular, Rieman Music, Homemakers, Salvation Army.
Ad Break #3: Xtream (:15), Hope Ministries, Carson, Xtream (:15), Sanders.
Ad Break #4: J.D. Byrider (:15), Conservative Solutions PAC, Land Rover, Anderson Erickson, Subway (:15).
Ad Break #5: American Family Insurance (:15), U.S. Cellular, CarHop, Cruz, Iowa Lottery.
Ad Break #6: - missing last ad break -
Total: 22 ads totaling 10 min. 4 political ads totaling 2 min.
*broadcast started a bit late and recording ended
Note: Ad listings above do not include various promos for Fox programming; there is a fair bit of that.