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New Day for America
"Balancing the Budget"
+
:60 TV ad run in NH announced July 20, run starting July 21, 2015.
Montage
of
sound
snippets
from various candidates [Clinton: "...I served..." Cruz: "...I think..."
?: "..red
state..." Trump:
...they
don't
know
what
they're doing..." Fiorina:
"...I
have
learned..."]
[Music]
Female Announcer:
No one running for president has balanced the federal budget for us,
but John Kasich.
Kasich: I
spent ten years of my life fighting to balance the budget, not because
it was about numbers, but it was about values. We don't have a
right to live beyond our means, and make sure that our children pay the
debt.
Female Announcer: John Kasich helped balance the federal budget, turned around the Ohio economy, and has 18 years experience on the Armed Services Committee. No one else comes close.
Kasich: And I
was willing to take beatings when I offered my own budget proposals for
America because I believed in it.
The most important thing in leadership is not what you say, it's
what you do.
Female Announcer:
John
Kasich's
for
us.
New Day for America is responsible for the content of this
advertising.
Notes: The ad has
very high production values, warm tones, and lots of stock footage of
smiling faces woven throughout. It started running the day Kasich
announced.
From the July
20 press release...
Today, New
Day for America released its second television ad, "Balancing the
Budget" that details Governor John Kasich’s record balancing budgets at
the national and state level. No other candidate or potential
candidate for President has balanced the federal budget. No one else
also has national security experience and experience turning around a
major state. “Balancing the Budget” will begin airing in New Hampshire
media markets on Tuesday.
"John Kasich’s for us and he has a record to prove it," said New Day
for America Executive Director Matt Carle. "He balanced the federal
budget for the first time since man walked on the moon; it hasn’t been
done since. He also has national security experience and is the
successful governor of Ohio. No one else can say those things. John
Kasich has proven that he will work for all Americans."