Bernie 2016

"Work of His Life" +

:30 TV ad run in IL, from March 10, 2016.

[Music]

Male Announcer: The fight against injustice and inequality has been the work of his life.  Bernie Sanders.

As a student he was arrested for protesting segregation and led sit-ins against the racist housing policy of his university.

He was there when Dr. King marched on Washington in the fight for jobs and justice. 

Now he's taken on a broken criminal justice system to stop racial profiling, prevent police misconduct and end mass incarceration.

Bernie Sanders.  From his youth to today he stood with us.  Now it's time to stand with him.

Sanders (voiceover):  I'm Bernie Sanders, and I approve this message. 

Notes:  This ad edges into local politics with its criticism of Chicago Mayor Rahm Emanuel, although he is not mentioned by name.

The March 10 press release...

New Sanders TV Ads: We Need Real Political Change in Chicago and America 

CHICAGO – Bernie Sanders’ campaign released three new 30-second television commercial in Illinois on Friday. One features Cook County Commissioner Jesús (Chuy) García, a recent candidate for mayor. Another ad features Troy LaRaviere, a Chicago public schools principal. The ads call for major political changes in Chicago.

“People in this community badly want and need a fair shot,” the commissioner says. “For too long, politicians haven’t quite stood up for them. Bernie Sanders is about giving everyone an opportunity to do better. This is a year for transformative change. If you are beholden to bad money, you will not be a transformative leader.”

In the second ad, the principal says, “In Chicago, we have endured a corrupt political system. And the chief politician standing in the way of us getting good schools is our mayor. If you have a presidential candidate that supports someone like our mayor, you have a candidate who is not willing to take on the establishment,” says LaRaviere. “Bernie Sanders is definitely not afraid to take on the system. He looks beyond that system and sees better possibilities for us. He sees that this is not the way it has to be.”

In December, Sanders called for "any official who helped suppress the videotape of Laquan McDonald's murder [to] be held accountable." As a candidate, Sanders has made criminal justice reform a key issue in his campaign.

As a college student at the University of Chicago, Sanders was a leader of the Congress for Racial Equality. In 1963, he was arrested while participating in protests to desegregate public schools in Chicago. "The fight against injustice and inequality has been the work of his life," the narrator says in the third ad entitled "Work of His Life."

To watch the ad featuring Commissioner Garcia in Spanish and English, click here and here.
To watch the ad featuring Principal LaRaviere, click here.
To watch the ad entitled "Work of His Life," click here.