Bernie 2016

"Real Change" +

:60 ad run in IA and NH announced Nov. 1, 2015; and in NV from Dec. 22.

[Music]

Female Announcer:  The son of a Polish immigrant who grew up in a Brooklyn tenement.

He went to public schools, then college where the work of his life began.

Fighting injustice and inequality.

Speaking truth to power.

He moved to Vermont, won election and praise — as one of America’s best Mayors.

In Congress, he stood up for working families and for principle

Opposing the Iraq War.

Supporting veterans.

Now, he’s taking on Wall Street and a corrupt political system.

Funded by over a million contributions.

Tackling climate change to create clean energy jobs.

Fighting for living wages, equal pay and tuition-free public colleges.

Sanders: People are sick and tired of establishment politics and they want real change.

Female Announcer: Bernie Sanders.

Husband.  Father. Grandfather.

An honest leader — building a movement with you, to give us a future to believe in.

Sanders (voiceover):  I’m Bernie Sanders and I approve this message.”

Notes: There is a lot in this ad which provides an introduction to Sanders' personal story and views.

According to the Nov. 1 press release:

The ad highlights the senator's history of standing up "for working families and for principle."

"Thousands of Americans have come out to see Bernie speak and we've seen a great response to his message," Jeff Weaver, the campaign manager, said. "This ad marks the next phase of this campaign. We're bringing that message directly to the voters of Iowa and New Hampshire."

The ad will air statewide in Iowa and New Hampshire and is part of a buy exceeding $2 million.


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The campaign also used this ad to launch its TV advertising in NV.

 The Dec. 22, 2015 press release:

Sanders Launches TV Ad Campaign in Nevada, Plans Campaign Stops in Reno, Las Vegas

LAS VEGAS – Bernie Sanders’ presidential campaign on Tuesday launched the first major Nevada television advertising blitz by any White House candidate so far this campaign.

“Bernie intends to run a full-fledged national campaign beginning in Iowa and New Hampshire and extending into later states across the nation,” said Sanders’ senior adviser Tad Devine. “The campaign's movement into Nevada with statewide television advertising is a demonstration of Bernie's potential and strength with voters and our belief that his story and message of American's rigged economy held in place by a corrupt system of campaign finance will resonate powerfully across the nation.”

The major new push on the airwaves in Nevada comes as Sanders plans campaign stops next week in Reno and Las Vegas.

The new Nevada effort signals that Sanders is building on the foundation he has laid for taking his campaign beyond Iowa and New Hampshire. Nevada’s Feb. 20 caucuses are the third round in the contest for the Democratic Party presidential nomination after the Iowa precinct caucuses on Feb. 1 and the New Hampshire primary on Feb. 9.

The Nevada TV ad, entitled “Real Change,” highlights the senator’s history of standing up “for working families and for principle.”

The ad is more evidence, Campaign Manager Jeff Weaver added, that “Bernie's campaign is the kind of strong, well-funded insurgent movement that can and will succeed, in large measure because it is powered by people, with more than 2 million contributions which continue to come in at an historic and unprecedented pace.”

The grassroots financial support means that the campaign will have the resources to deliver Sanders’ message to the people of Nevada and to millions of Americans, Weaver added. “We look forward to expanding Bernie's campaign on the ground and in the airwaves in many more states in the days and weeks ahead,” he said.