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« Bernie 2016
Bernie 2016
"Works for Us All"
+
:30 ad run in IA and NH announced Nov. 20, 2015, to run starting Nov. 21.
[Music]
Bernie
Sanders: If you're doing everything right but find it
harder and harder to get by, you're not alone.
While
our
people
work
longer
hours
for
lower
wages, almost all new income
goes to the top 1%.
My plan:
Make Wall Street banks and the ultra-rich pay
their fair share of taxes.
Provide living wages for working people.
Ensure equal pay for women.
I’m
Bernie
Sanders
and
I
approve
this
message
because
together we can make a political revolution and create
an economy and democracy that works for all, and not just the powerful
few.
Notes: This ad seems pretty
effective. Sanders clearly states the premise of his campaign,
the sound track opens with a flourish, and there is a lot of visual
variety starting with Sanders talking to the camera, an animated graph,
some stock imagery, rally scenes and closing with Sanders talking to
the camera.
The Nov. 20
press
release...
New Sanders TV
Spots to Begin Airing This Weekend in Iowa, New Hampshire
BURLINGTON – Two new television ads for
Democratic
Party
presidential
candidate
Bernie Sanders will
hit
the
airwaves in
Iowa and New Hampshire beginning Saturday.
One of the ads, “Works for All of Us,” focusses on the economy,
wages and pay equity.
“If
you’re doing everything right but find it harder and harder to get by,
you’re not alone. While our people work longer hours for lower wages,
almost all new income goes to the top 1 percent. My
plan:
Make Wall Street banks and the ultra-rich pay their fair share of
taxes. Provide living wages for working people. Ensure equal pay for
women,” Sanders says.
“Together,
we can make a political revolution and create an economy and democracy
that works for all,” the senator concludes in the new commercial that
will hit the airwaves on Tuesday
The other new ad, “This is how it Works,” is about how Wall Street
and billionaires bankroll campaigns to maintain a rigged economy.
“The truth is, you can’t change a corrupt system by taking its money,” Sanders says in the commercial that
will be broadcast beginning Saturday.
“It’s
called a rigged economy and this is how it works. Most new wealth flows
to the top 1 percent. It’s a system held in place by corrupt politics
where Wall Street banks and billionaires buy elections,” Sanders says
in
the ad.
“My
campaign
is
powered
by
over
a million small contributions from
people like you who want to fight back.”
Unlike almost all other presidential candidates who are supported by
affiliated super PACs, Sanders instead
has
received
more
than
1.3
million
donations,
averaging about $30 a
piece, from more than 800,000 contributors. At rallies across the
country packed with the biggest crowds to turn out for any candidate, Sanders has
been
cheered
when
he
has
called
for
breaking up the country’s biggest
banks. His proposal to restore the Glass-Steagall Act, the post-Great
Depression law regulating Wall Street, is another sure-fire applause
line.
To view the ads, click here and here.