Democratic National Committee

"Nuestra Voz, Nuestro Voto" +

:60 radio ads run on Hispanic radio from Oct. 7, 2016.


Radio

[Music]

Female AnnouncerLo que está en riesgo en esta elección no puede estar más claro.

Hoy, nuestros hijos están pagando el precio por las políticas anti-latinas y anti-inmigrantes de los Republicanos.

En los salones de clase y a través de las redes sociales… gritos de “construimos el muro” y amenazas de deportación son lanzados a nuestros hijos.

“One of the students sections started chanting 'build a wall.'”

Es nuestro deber demostrar con nuestro voto que este también es nuestro país.

Únete a los millones de Hispanos que ya se han registrado a votar.

Visita voyavotar2016.com para mayor información.

Queremos un futuro para nuestros hijos donde sus esfuerzos abran las puertas a la oportunidad…

No uno donde sus apellidos las cierren.

El 8 de noviembre, rechaza el odio, y vota por los Demócratas para defender a nuestras familias.

¡Vota!

Pagado por el Comité Nacional Demócrata, democrats.org. No autorizado por ningún candidato ni comité de candidato. El Comité Nacional Demócrata es responsable por el contenido de este anuncio.



translation

What’s at stake in this election couldn’t be more clear.

Today, our children are paying the price for Republicans’ anti-Latino, anti-immigrant policies.

From school classrooms to across social media… chants of “build that wall” and threats of deportation are thrown at our kids.

“One of the students sections started chanting 'build a wall.'”

It’s our duty to show that with our vote that this is our country too.

Join the millions of Hispanics who have already registered to vote.

Visit voyavotar2016.com for more information.

We want a future for our children where their hard work opens the doors to opportunity...

Not one where the door closes in their faces because of their last name.

On November 8th, reject the hate, and vote for Democrats to defend our families.

Vote!

Paid for by the Democratic National Committee, democrats.org. Not authorized by any candidate or candidate’s committee. The Democratic National Committee is responsible for the content of this advertising.


Notes:  The Oct. 7 press release...

DNC Launches National Spanish Language Ad

Today, the Democratic National Committee launched a Spanish language radio ad to hold Republicans accountable for the divisive, negative rhetoric we’ve seen them use toward the Latino community. The ad, which is part of a seven-figure national advertising blitz, exposes how Republican anti-immigrant and anti-Latino sentiment is dangerously spreading across the country, with our children paying the price.

“Democrats believe our diversity is our great strength. We welcome Americans of all backgrounds and ethnicities into our party, and we’re fighting to build an economy that works for all, not just those at the top. The contrast with the Republican Party couldn’t be more clear. We’ve seen a troubling rise in divisive and hateful rhetoric from Republicans up and down the ballot and Democrats are going to hold them accountable. Our children shouldn’t have to face hate in school because of baseless partisan political attacks on their heritage.” – DNC Hispanic Caucus Chair, Iris Martinez

Listen to the ad here.

The DNC contracted with MAP Wins, a Hispanic owned and operated media firm, to produce and purchase our advertisements on Hispanic radio and digital outlets. The first of these ads will begin airing this week in over 700 radio stations, on key Spanish language networks across the country including Univision, the Hispanic Radio Network, GLR Networks, and Latinos Unidos Online.

About Message Audience and Presentation (MAP Wins)

MAP, based in Austin, Texas, is one of the leading Democratic Hispanic media firms in the country. Their clients have ranged from President Obama’s historic election in 2008, to the re-election of Majority Leader Harry Reid in Nevada in 2010, to the 2016 primary victory of Congressman Luis Gutierrez. MAP also works with a number of rising stars in the Democratic Party, including Catherine Cortez Masto, poised to be the first Latina in the US Senate, Santa Fe Mayor Javier Gonzales, and El Paso State Representative Cesar Blanco, currently serving as interim Director of the Latino Victory Project. Leaders in advocacy as well as electoral politics, MAP has partnered with groups including FWD.us and SEIU on promoting immigration reform, Planned Parenthood Texas Votes on defending access to women’s health, and major state and national teachers’ unions promoting educational access and opportunities for the increasingly diverse student population of our public schools.

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