Fenton Communications

"Trump and Nuclear Missiies: 'You're Fired'" +

:30 TV ad run on CNN "Situation Room with Wolf Blitzer" on Sept. 15, 2016.

[Sound/Music in background]

Trump (audio clips): 
“There’s nobody bigger and better at the military than I am.”

“When you get these terrorists, you have to take out their families.”

Male Announcer: When a President has his finger on the nuclear launch button…

Trump (audio clips):
“I love war...”

“I would bomb the shit out of them.”

“I’d like to punch him in the face.”

Male Announcer:  The last thing you need is someone explosive and irrational like Donald Trump.

Trump (audio):  “YOU’RE FIRED.”   [Explosion SFX]

Male Announcer 2:  Fenton, The Social Change Agency, is responsible for this advertising.


Notes:  The Sept. 15 press release...

New TV Ad: Trump Pushes Nuclear Launch Button

Donald Trump launches nuclear missiles while saying “You’re Fired!” in a new campaign television commercial airing on the Situation Room with Wolf Blitzer on CNN network Thursday September 15th.

National security veterans from both parties have raised concerns about the threat posed to by Trump’s impulsivity, especially when it comes to nuclear weapons.

The 30 second ad shows a hand punching in launch codes, then nervously hovering over the nuclear launch button contained in the suitcase that follows the President around. As the hand clenches, unclenches, and taps nervously, we hear Donald Trump say:

“There’s nobody bigger and better at the military than I am.
“When you get these terrorists, you have to take out their families.”

An announcer then says, “When a President has his finger on the nuclear launch button…”

“I love war,” Trump continues.
“I would bomb the shit out of them.
“I’d like to punch him in the face.”

The announcer then says, “The last thing you need is someone explosive and irrational like Donald Trump.” We then hear Trump exclaiming “YOU’RE FIRED” as the hand pushes the blinking red nuclear launch button – then we see a giant mushroom cloud.

A recent statement signed by 50 former Republican national security officials said Trump “lacks self-control and acts impetuously…He has alarmed our closest allies with his erratic behavior. All of these are dangerous qualities in an individual who aspires to be President and Commander in Chief, with command of the U.S. nuclear arsenal.”

“Given the truly frightening prospect of a Trump presidency, we created this ad warning the public about the risk of having his finger on the nuclear button,” explained Founder and Chairman David Fenton. “Our firm could make and pay for this ad because of the Supreme Court’s Citizen United decision. We think that decision should be overturned, as election voices should come from citizens, not corporations. However, this is an urgent situation.”

Fenton conceived the ad along with writer and advertising veteran Josh Gold, who was Creative Director on the spot with the assistance of production house Ballast.TV.