Interest Group/Indep. Expenditure Ads—General Election

The general election ad campaign began on May 17 with ads from the pro-Clinton Priorities USA Action attacking presumptive GOP nominee Donald Trump.  Keep in mind that whether you will see any ads depends not only on what state you live in and what programs you watch, but also to a degree on how you receive your television (via broadcast, cable or satellite (+).  The big player throughout was Priorities USA Action.  On Election Day eve, the super PAC, which raised around $175 million in the cycle, reported spending roughly $116 million on TV advertising, $28 million on digital and $2.5 million on radio.

Useful: @CMAGAdFacts   

See also:
Past Cycles: 2012  |  2008
  |  2004  |  2000
and 2016 Primary Ads

Note that this section does not include "online ads."                                                          


Supporting Clinton/Opposing Trump
Priorities USA Action >  [Overview]
"Everything" (Nov. 2, 2016 - TV ad, FL, NC and OH) >
"Votemos Ahora" (Nov. 1, 2016 - TV ad, FL and NV  ... ...en español) >  **with Latino Victory Fund and El Super Pac Voto Latino

"You Make Me Feel" (Oct. 31, 2016 - TV ad, battleground states) >
"Trump's Symphony" (Oct. 27, 2016 - TV ad, FL, GA, IA, NV, NH, NC, OH and PA) >
[Oct. 26, 2016 ad seeking to tie U.S. Rep. Rod Blum (IA) to Trump: "Send Me" >]
[Oct. 20, 2016 ads seeking to tie Republican Senators in competitve races to Trump: "No Principles" (Ayotte - NH) >  |  "Punishment" (Toomey - PA) >]
"Least Racist" (Oct. 20, 2016 - TV ad, FL, NC and OH) >
"Need" (Oct. 19, 2016 - radio ad, FL, NC and OH) >
"Hate" (Oct. 18, 2016 - TV ad, CO, FL, IA, NV, NH, NC, OH and PA) >
"Barriers" (Oct. 15 or 16, 2016 - TV ad, NV ...en español) >  **with Latino Victory Fund
"Enough" (Oct. 12, 2016 - radio ad, OH) >  **FL and NC with AFSCME
"His Words" (Oct. 10, 2016 - TV ad, CO, FL, IA, NV, NH, NC, OH and PA) >
"Respect For Women" (Oct. 10, 2016 - TV ad, CO, FL, IA, NV, NH, NC, OH and PA) >
"Go Vote!" (Oct. 4, 2016 - radio ad, OH and FL) >
"Uriel" (Oct. 4, 2016 - TV ad, FL and NV ....en español) > **with SEIU / iAmerica Action
"Homes" (Oct. 4, 2016 - TV ad, FL and NV ....en español) > **with SEIU / iAmerica Action
"Smart" (Oct. 3, 2016 - TV ad, CO, FL, IA, NV, NH, NC, OH and PA) >

"Dante" (Sept. 29, 2016 - TV ad, CO, FL, IA, NV, NH, NC, OH and PA) >
"Disappear" (Sept. 28, 2016 - TV ad, CO and NV ...en español) >  **NV with The Latino Victory Project
"Votes Matter" (Sept. 28, 2016 - TV ad, FL, NC and OH) >
"My Temperament" (Sept. 27, 2016 - TV ad, FL, IA, NV, NH, NC, OH and PA) >
"Then and Now" (Sept. 13, 2016 - TV ad, FL, IA, NV, NH, NC, OH and PA) >
"I Love War" (Sept. 9, 2016 - TV ad, FL, IA, NV, NH, NC and OH) >
"What We Stand For" (Sept. 7, 2016 - TV ad, NV, CO, FL ...en español) > **with The Latino Victory Project and El Super Pac Voto Latino

"Pledge" (Aug. 23, 2016 - TV ad, FL, IA, NV, NC and OH) >
"Watching" (Aug. 22, 2016 - TV ad, FL, IA, NV, NC and OH) >
"Michelle" (Aug. 7, 2016 - TV ad, CO, FL, IA, NV, NH, NC, OH, PA, and nationally on cable) > **with VoteVets PAC
"Danger" (Aug. 3, 2016 - TV ad, CO, FL, IA, NV, NH, NC, OH, PA, VA) >
"Captured" (Aug. 1, 2016 - TV ad, CO, FL, IA, NV, NH, NC, OH, PA, VA) >
"For America" (July 6, 2016 - TV ad, CO, FL, IA, NV, NH, NC, OH, VA) > **with VoteVets PAC
"Presidential" (June 19, 2016 - TV ad, CO, FL, IA, NV, NH, NC, OH, VA) >
"Grace" (June 8, 2016 - TV ad, CO, FL, IA, NV, NH, OH, VA; NC added) >
"Respect" (May 17, 2016 - TV ad, FL, NV, OH, VA) >
"Speak" (May 17, 2016 - TV ad, FL, NV, OH, VA) >


AFT Solidarity Fund
"Coming Together" (Oct. 28, 2016 - TV ad, AZ, FL and OH) >


People for the American Way

"Trumpublicans" (Aug. 25, 2016 - radio ads, AZ, NC and FL) >
"El año del odio de Donald Trump" (June 16, 2016 - TV ad, NV and VA) >


Local Voices
>


Fifty Second Street Fund LLC
xx"Careful" (Oct. 24, 2016 - OH) >


Fenton

"Trump and Nuclear Missiles: 'You're Fired!'" (Sept. 15, 2016 - TV ad, CNN "Situation Room") >


Free the Delegates

"Keep Your Word" (Aug. 30, 2016 - TV ad, suburban FL, VA, OH and MI) >



Party

Democratic National Committee
xx"Time to Vote" (Nov. 5, 2016 - radio ad, nationally) >
xx"A Good Send-Off" (Nov. 4, 2016 - TV ad, national cable) >
xx"When You Vote" (Nov. 2, 2016 - radio ad, FL, IN, MI, MO, NV NC, OH and WI) >
xx"AAPI Radio Ad" (Nov. 2, 2016 - radio ad, battleground states) >
xx"El Legado de Nuestro Progreso" (Oct. 31, 2016 - radio ad, nationally) >
xx"Our Story" (Oct. 27, 2016 - radio ad, nationally) >
xx"Eva Langoria: Ready to Vote" (Oct. 22, 2016 - radio ad, AZ, CO, FL, GA, NV, NC) >
"Legacy" (Oct. 10, 2016 - radio ad, nationally) >
"Nuestra Voz, Nuestro Voto" (Oct. 7, 2016 - radio ad, nationally) >
"Protecting the Progress" (Oct. 3, 2016 - radio ad, nationally) >

Republican National Committee
xx"Republicanos: una nueva dirección" (Nov. 2, 2016 - TV ad, national cable) >
xx"Our Choice" (Nov. 2, 2016 - TV ad, national cable) >



Interest Groups
FairnessUSA.org/Movement Advancement Project
title? (July 21, 2016 - TV ad, on FOX News during the RNC and MSNBC during the DNC) >
Supporting Trump/Opposing Clinton
Great America PAC >
"Fleas" (Oct. 24, 2016 - TV ad, targeted cableTV) >
"Hillary Says 2" (Oct. 24, 2016 - TV ad, targeted cableTV) >
"Hillary Says 1" (Oct. 24, 2016 - TV ad, targeted cableTV) >
"Doctors Like Us" (Oct. 18, 2016 - TV ad, battleground states) >
"Your Voice" (Sept. 26, 2016 - TV ad, national) >
"American Dream" (Sept. 8, 2016 - TV ad, national) >
"Leadership" (July 25, 2016 - TV ad, national) >
"The Difference" (July 25, 2016 - TV ad, national) >
"The Enemy" (June 20, 2016 - TV ad, national) >
(the PAC also ran a couple of TV ads during the primaries)


National Rifle Association
>
"Classified" (Oct. 19, 2016 - TV ad, battleground states and national cable) >
"Kristi's Story" (Oct. 5, 2016 - TV ad, NC, OH, PA and VA  and national cable) >
xx"Nightstand" (Sept. 20, 2016 - TV ad, NV, NC, OH, PA and VA and national cable) >
"Defenseless" (Aug. 10, 2016 - TV ad, NV, NC, OH and PA) >
"Mark 'Oz' Geist: Stop Clinton, Vote Trump" (June 29, 2016 - TV ad, CO, OH, NV, FL, VA, PA and ME) >


Future 45 >
"Moving Vans" (Nov. 3, 2016 - TV ad, seen in MN) >


The 2016 Committee
>
"Not Right" (Sept. 27, 2016 - radio ad, FL, MI, NC, OH, PA and WI) >


Rebuilding America Now >
"Dead Broke" (Aug. 7, 2016 - TV ad, FL, NC, OH) >
"Hillary Clinton: More of the Same" (wk of June 6, 2016 - TV ad, national) >








Supporting Johnson
Americans Deserve Better PAC >
"Imagine" (Aug. 20, 2016 - TV ad, 2nd CD in ME) >
"Consequences" (Aug. 14, 2016 - TV ad, 2nd CD in ME) >
"Trust" (Aug. 11, 2016 - TV and radio ads, 2nd CD in ME) >

Purple PAC >
"Gary Johnson 2016 - The honorable choice for a change" (Aug. 25, 2016 - TV ad, cable) >



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