Priorities USA Action

"Grace" +

:60 TV run in OH, FL, VA, NV, CO, NH and IA from June 8, 2016; and NC from June 15; and GA from Oct. 20

[Music]

Chris Glaros:  I remember being in the ultrasound room and finding out that our daughter was going to be born with a disability, spina bifida.

Lauren Glaros:  She was born 20 weeks later on Valentine's Day and she is a total blessing in our lives.

Chris Glaros:  Grace is the happiest child you've ever seen.  Despite all of her medical challenges, she brings out the goodness in each person.  And that's what we see every day with Grace.

Lauren Glaros:  When I saw Donald Trump mock a disabled person, I was just shocked. 

Trump (clip):  "You've got to see this guy.  Oh, I don't know what I said.  I don't remember."

News announcer (audio):  That reporter he is talking about suffers from a chronic condition that impairs movement of his arms.

Lauren Glaros:  The children at Grace's school all know never to mock her, and so for an adult to mock someone with a disability is shocking.

Chris Glaros:  When I saw Donald Trump mock somebody with a disability, it showed me his soul, it showed me his heart and I didn't like what I saw.

Male Announcer:  Priorities USA  Action is responsible for the content of this advertising.


Notes:  A Priorities USA advisory on this ad states, "Welcome to the general election Donald."


Update from June 10:

"We are constantly assessing where to best allocate our resources in order to aggressively take the fight to Donald Trump and expose him for the divisive and dangerous con-man that he is. That’s why Priorities is announcing a $9 million TV ad reservation in North Carolina that will go from Wednesday June 15th until election day. The buy will run in the Raleigh/Durham, Charlotte and Greensboro markets.

"This brings the total ad reservations for Priorities to $145 million with $105 million on TV, $35 million on digital and $5.3 million on radio.

"North Carolina will begin seeing the “Grace” ad that we launched earlier this week. We’re now advertising in 8 key states—OH, FL, VA, CO, NV, NH, IA & NC."

Update from June 14:

Last week Priorities announced a $9 million TV ad reservation in North Carolina that starts June 15th and runs until election day. Today, as part of our efforts to expose Donald Trump as the divisive, dangerous con-man that he is, we’re announcing that we’ve expanded that buy to $11 million, thanks to an additional $2 million reservation placed in conjunction with EMILY’s List WOMEN VOTE!

As previously reported, the buy will run in the Raleigh/Durham, Charlotte and Greensboro markets.

This brings the total ad reservations for Priorities to $147 million with $107 million on TV, $35 million on digital and $5.3 million on radio.

North Carolina will begin seeing the “Grace” ad that we launched last week. We’re now advertising in 8 key states—OH, FL, VA, CO, NV, NH, IA & NC.

Last year, Priorities and EMILY’s List announced a $20 million joint program that will focus on educating and mobilizing millennial women voters in support of Hillary Clinton this November.


Update from Oct. 20:

PRIORITIES USA LAUNCHES “Grace” TELEVISION AD IN GEORGIA
 
Ad Tells Story Of Glaros Family Whose Daughter Grace Was Born With Spina Bifida
 
Trump’s Mocking Of Someone With A Disability Reveals His True Character, & Just How Unfit He Is To Be President
 
Multi-Million Dollar Buy Will Run In Major Georgia Markets, Marks First Priorities Investment In State
 
Donald Trump’s mocking of someone with a disability was more than just an isolated incident, it was a troubling look into who he is as a person and proof that he’s unfit to be President of the United States. That’s why as Priorities expands the map into Georgia today we’re starting with our “Grace” television ad. The spot tells the story of the Glaros family, whose daughter was born with a condition called Spina Bifida. In the ad, Grace’s father notes that even “when I saw that clip of Donald Trump mocking somebody with a disability, it stunned me, I was shocked.” Grace’s mother adds “when I saw Donald Trump mock someone with a disability, it told me everything I needed to know about his heart, and what he believes deep down.”


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Ed. note - It is hard to see how the Trump campaign can respond to ads like these which seem to be very effective at painting him in an most unflattering light, and could be inflicting significant damage on his prospects in the general election.