FOR IMMEDIATE RELEASE
October 31, 2106  (Duluth, GA) - Faith & Freedom Coalition volunteers knocked on their one millionth door over the weekend according to metrics provided by FFC “ground game” staff.  By close of the day on Sunday, FFC activists visited 1,004,238 homes of faith-based voters in the key states that will determine the outcome of the 2016 elections.  

The home visits have been concentrated in 12 states at mid-to-high propensity voters with a turnout score of 5 or above, as well as voters data analytics determine are either evangelicals or Roman Catholics, and have self-identified as pro-life, pro-marriage and anti-Obamacare.  Using a smartphone app, 2,132 volunteers and 257 paid staff working out of 30 field offices are hanging door hangers, passing out voter guides, and using customized scripts to interact with voters based on their specific issue burden.     

The door knocks represent the front lines of a ground game that includes 30 million voter guides, 22 million pieces of mail, 15 million phone calls, and 26 million digital ads targeted to the lap tops and mobile phones of 15.6 million specific micro-targeted evangelical and Catholic voters.  

“With eight days to go we have already surpassed our goal of visiting one million socially conservative households containing 1.7 million voters of faith,” said Tim Head, executive director of Faith & Freedom Coalition.  “Our state and local leaders are executing a state-of-the-art get-out-the-vote program that combines shoe leather politics with cutting-edge data analytics.”  

FFC’s “ground game” began in early August with a goal of one million door knocks.  Volunteers are expected to knock on 25-40,000 doors per day for the final 10 days.  

State Representative Jason Saine of North Carolina, an FFC Team Leader in the Tarheel State, said, “I’m extremely proud of the work that Faith & Freedom activists have done in North Carolina to cut through the clutter, transcend the liberal media and millions of dollars in attack ads, speaking directly with a record number of voters of faith and encourage them to go to the polls.” About the Faith & Freedom Coalition
The Faith and Freedom Coalition is a national grassroots movement of over one million conservatives and people of faith in support of time-honored values, stronger families, and individual freedom. Learn more about Faith & Freedom at www.ffcoalition.com

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November 2, 2016

The digital videos will be distributed to mobile devices of evangelical and pro-life Catholic voters in Pennsylvania, North Carolina, Nevada, Missouri, Wisconsin, and Colorado.  

The campaign ads feature the contrasts between Donald Trump and Hillary Clinton, as well as candidates for the U.S. Senate on the issues of abortion, taxpayer-funded abortion, judges, and the Iran nuclear deal.  The FFC digital videos will receive an estimated 26 million views by millions of faith-based voters who have a turnout score of five or above and have been identified as social conservatives and pro-life. 

“If evangelical and pro-life Catholic voters know where the candidates stand on the issues, they will vote,” said Tim Head, executive director of Faith & Freedom Coalition.  “This digital ad campaign, combined with voter education mail, get-out-the-vote phone calls, voter guides in churches, and door-to-door canvassing, will insure a strong turnout of faith-based voters.” 

FFC’s digital ads are targeted and distributed to the cell phones of evangelical voters, again reaching the voters who are also receiving Faith & Freedom Coalition voter guides, phone calls, and home visits. FFC’s digital team removes early voters from the program as soon as their vote is recorded, shifting video messages to voters who have not yet gone to the polls.

A total of 15.6 million evangelical and Catholic voters in twelve key states have been the focus of the Faith & Freedom Coalition’s ground game. The digital ad campaign is the final push of an ambitious program that began in early August to educate and turn out these voters.