Mail in the 2016 Iowa Democratic Caucus Campaign

Campaigns and super PACs flooded voters with persuasion mail during the Iowa Caucus Campaign.  Mail allows the campaigns and allied groups to communicate below the radar and is often used for attacks; there is no way to tell how much is being sent out or who is receiving it. 

Several Iowans have helpfully provided Democracy in Action with their accumulated mail.  The small sample of Democratic mail includes 13 pieces (12 pieces from the Clinton and Sanders campaigns and one piece from an outside group).  This is a very small sample but gives some sense of the issues the campaigns were emphasizing and which audiences they were targeting.  It is interesting that five of the seven Hillary for America pieces invoke fear of what the Republicans will do.

Below is a list of pieces received in the latter part of the campaign, organized by group, but not in any specific chronological order.

See also:  Mail in the 2016 New Hampshire Primary Campaign  || Mail in the 2016 Iowa Republican Caucus Campaign


ITEM
SIZE (w x h) /
SIZE OPEN
SUBJECT
NOTABLE IMAGES
HEADLINES and NOTES
    
      Hillary for America

Card
11" x 8 1/2"
GOTV
Trump and Cruz.
Clinton taking question in town hall.
They're Counting on You to Stay Home.  Send them a message.  Caucus for Hillary on February 1st.  /  Hillary is counting on you to show up!
4-Panel
10" x 8"
o. 20" x 8"
Social Security and Medicare
Carson, Cruz, Trump, Bush and Rubio.
3 shots Clinton interacting.  Senior couple.
The Republican vision for Social Security and Medicare  /  Whe the Republicans fight to privatize Social Security and end Medicare, Hillary Clinton will fight back – and win.
4-Panel
10" x 8 3/4"
o. 20" x 8 3/4"
Health Care / Obamacare
Trump and Cruz.
Clinton.
They have plans for your health care.  /  On February 1st, caucus for Hillary like your health care depends on it.  Because it does.
4-Panel
10" x 8 3/4"
o. 20" x 8 3/4"
General
The White House.
Clinton.
Over the Last Eight Years,  ...
But a Republican President Could Undo that Progress in Weeks
/ If Donald Trump, Ted Cruz, or one of the other leading Republicans becomes president...
Card
11" x 8 1/2"
Planned Parenthood
BW: Carson, Fiorina, Trump, Branstad, Cruz, Rubio, Bush, Christie.  Color, large: Clinton.
They would all Defund Planned Parenthood  Planned Parenthood Action Fund endorsed Hillary Clinto because she will never let that happen.
Card
11" x 8 1/2" Gun Violence / Sanders Contrast
Front: Gabby Giffords
Back: Clinton/Sanders contrast
"Time and again Hillary Clinton has done and said what is right, not what is politically expedient. She is the only candidate I trust to stand up to the corporate gun lobby's intimidation and bullying"
Card
11" x 8 1/2" Gun Violence / Sanders Contrast Front: Hillary Clinton
Back: Clinton/Sanders contrast
"This epidemic of gun violence knows no boundaries. Ninety people a day are killed by guns. It's not enough to take a stand. It's time to take action."
     Note. The backs of the two gun violence pieces are very, very similar. One has a different photo of Clinton and the IA phone number.

      Bernie 2016
Card
11" x 8 1/2"
GOTV
Photos of Sanders supporters and small Sanders.  Sanders hair/glasses graphic.
February 1  Bernie is counting on you.  So stand up for Bernie and be counted.  / Stand with Bernie.  Be Counted.
6-Panel
5 5/8" x 10 1/2"
o.17" x 10 1/2"
GOTV
February 1 calendar page.
Photos of Sanders supporters, Sanders.  Sanders hair/glasses graphic.
Bernie needs you to stand with him.  We can win if you caucus.
Card
11 1/2" x 6"
GOTV
1 photo of Sanders supporters at rally.
Now Is Our Time  /  Prove Them Wrong, Caucus.
Card
14" x 8 1/2"
GOTV/Endorsements
Sanders at Boone High School; montage of three rally shots
Bernie Sanders has received some very special endorsements during this campaign.  But for Bernie Sanders, the most important endorsement in this campaign...is yours...at your local caucus!
4-Panel
8 1/2" x 10 1/2"
o.17" x 10 1/2"
Social Security
Front and back: Sanders supportes at rallies.  Inside 3 photos Sanders.
"Protecting Social Security is not enough... /  At a time when senior poverty is increasing , we must oppose any cuts to Social Security.  We must expand benefits and extend the solvency of Social Security.
Card
14" x 8 1/2"
Social Security
Sanders shaking hands, crowd blurry in background.  Sign waving supporters, Sanders and vet.  Several people in Take a Stand shirts.
There are two competing Democratic visions on Social Security.  /  Bernie is the only candidate who has consistenly called for increasing Social Security benefits.
Card
8 1/2" x 14"
Gun Safety
Sanders medium close up.  Sanders medium close up.  Sanders wide shot in town meeting.
Bernie Sanders: A Lifelong Advocate for Gun Safety
Bernie's Record on Guns is Clear.
Card
14" x 8 1/2"
Veterans
three medium/MCU shots of Sanders
Politico Magazine  How Bernie Sanders Fought for Our Veterans
Card
14" x 8 1/2"
Veterans
Sanders talking to man in Air Force cap.  Montage: Sanders, two veterans, Veterans for Bernie 2016 sign.
Because veterans fight for us, Bernie Sanders fights for them.
Bernie Sanders has a proven record of getting things done.
Card
8 1/2" x 14"
Momentum
quotes from six news outlets
Stand with Bernie.  Join us.
     
     
     
Other Groups
     
      NARAL Pro Choice America

Card
11" x 6"
GOTV
Clinton on front and back
Together We Can Make Herstory /  Hillary: our champion for women, families, and reproductive freedom
     
      Planned Parenthood Action Fund
Card
13" x 8 1/2"
Women's Health
Clinton at podium with Planned Parenthood Action Fund sign
Women's health is at risk in this election.  That's why we're endorsing Hillary Clinton for President.  /  Caucus for Hillary Clinton.  She will protect women's health.







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