August 23, 2016

MEMORANDUM

To:        Interested Parties
From:   Chris Ashby and Kahlil Byrd, Co-Founders, Stand Up America PAC, Inc.

Stand Up America PAC is Supporting Evan McMullin for President

Stand Up America PAC is strongly supporting Evan McMullin’s campaign for President of the United States. Evan is a serious, stable, focused candidate who is offering a better choice to the millions of Americans who do not want to vote for Donald Trump or Hillary Clinton.  We are working strategically—at the national level, and in targeted states*—to generate and activate support for Evan among voters, donors and high-level influencers in the following ways:

  1. Large Dollar Fundraising
Tapping the conservative, independent and reform donor communities, we are building the resources necessary to support McMullin’s campaign in crucial states. We are putting our first dollars into Utah—for polling, television and digital advertising, and GOTV.

  1. Paid Television Advertising
We will begin running paid television ads in Utah after Labor Day. The ads will amplify the campaign’s message that Donald Trump is weak—an unstable candidate whose silly policy ideas and dangerous fascination with authoritarians and dictators threatens our safety. In contrast, Evan McMullin has the demonstrated character, strength, stability, intelligence and experience to lead our country and solve our most pressing problems.

  1. Legal Strategy for Ballot Access
The PAC is preparing to join the campaign’s attack on ballot access laws—including unreasonably high signature thresholds, unconstitutionally early filing deadlines, and unduly burdensome verification procedures—designed to keep high quality, independent candidates like Evan McMullin from disrupting the two-party status quo.

  1. Targeted Digital Activity
Web, social media and mobile advertising are important parts of our plan to drive a message and build support for Evan. We will use public and internal polling and data to communicate efficiently with key voter demographics nationally and in targeted states.

  1. GOTV
The PAC will use phones, mail, social and mobile to turn voters out on Election Day.
*  McMullin is now on the ballot in Utah, Minnesota, and Colorado.