- Former Gov. Rick Perry « RickPAC
March 4, 2015
ICYMI: RickPAC Announces Targeted Victory Partnership
AUSTIN –
RickPAC announced it is partnering with Targeted Victory to help spread
Gov. Perry’s vision of optimism and revival for America. RickPAC will
use Targeted Victory’s data driven approach and expertise across media
platforms to efficiently and effectively reach American families across
the country.
“Organizations today have a variety of tools at
their fingertips, from traditional to social media,” Targeted Victory
Co-Founder Michael Beach said. “We look forward to working with RickPAC
to communicate with their current and potential supporters across all
devices.”
Targeted Victory is an audience-driven technology
company focusing on digital strategy and media buying across all
screens. Employing more than 100 people, Targeted Victory uses
technology to bring transparency and accessibility to media buying. The
company provides an innovative mix of technology solutions, strategy,
and analytics, with a creative streak.
Beach will serve as
senior advisor for digital and television optimization. Chris Gulugian,
Targeted Victory’s client strategy director, will serve as an advisor
for digital and field operations.
Michael Beach, Co- Founder and Partner @Targeted Victory
•
Co-founded and built Targeted Victory into industry leader in
data,
digital, media optimization and technology with 100+ employees and 400+
clients
• Served as digital strategist for such groups as
American Crossroads, Crossroads GPS, American Action Network and Marco
Rubio’s U.S. Senate campaign.
• Led product effort for first programmatic
television buying platform in politics (Targeted Engagement)
•
Prior to co-founding Targeted Victory, Michael was the National
Field
Director at the Republican National Committee where he oversaw 300+
staff and 150+ field offices that resulted in 20m+ voter contact
attempts.
Chris Gulugian, Client Strategy Director @Targeted Victory
•
In the 2014 cycle, Chris ran the digital efforts for multiple
organizations, including Texans for Greg Abbott, Susana Martinez for
Governor, Astorino for Governor, and NJGOP. In 2012, Chris
oversaw US
Senate campaigns & State Republican Parties.
• Prior to
joining to Targeted Victory, Chris served as the RNC Victory Director
for WA in 2010, the RNC Victory Director for PA in 2008, the Western
Regional Political Director for the Giuliani Presidential Campaign in
2007-2008, the Executive Director for the NVGOP in 2005-2006, and the
RNC’s 72 Hour Director for WA State for Bush-Cheney ’04.
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