Revolution Messaging to Lead Digital
Efforts For Bernie Sanders’ Presidential Campaign
Obama Vets Kick Off Online Fundraising, Social Media Campaign
for Bernie 2016
Washington, DC– Bernie Sanders’ presidential campaign and
full-service digital firm Revolution
Messaging announced
today that the firm has been hired to lead digital efforts for Sanders’
2016 campaign. The award winning firm led by Obama veterans is heading
up social media, online organizing, online fundraising, web design, and
digital advertising for Bernie 2016.
“We are excited to bring on the team behind President Obama’s
groundbreaking social media, mobile and rapid response digital
operations in 2008,” said Sanders’ advisor Tad Devine.
“The groundswell of grassroots support for Bernie is already surpassing
expectations and Revolution Messaging is the right team to help us
harness that energy with innovative, cutting-edge technology. The
campaign will bring together millions of Americans who are sick and
tired of the economic and political status quo and want fundamental
change in how we do economics and politics in this country. We
believe
that Revolution is exactly the right group to help us use social media
to achieve that goal.”
“Like a lot of Obama supporters, we were looking for a candidate
with a track record of doing the right thing – even if it meant taking
on Wall Street billionaires and other powerful interests. A candidate
who could inspire a movement,” said Scott Goodstein, founder
of Revolution Messaging and external online director for Obama ’08.
“Bernie
Sanders is that candidate.”
“We are thrilled to bring our award winning ad technology and rapid
response digital media tools to this quickly growing movement,” added
Goodstein.
In addition to Goodstein, who ran Obama’s social media and mobile
programs in 2008, the Revolution Messaging team is led by Presidential
campaign and digital strategy veterans including:
Arun Chaudhary – the first official White House
videographer, a position created for him at the beginning of the Obama
Administration. He also created “West Wing Week” and served as
President Obama’s new media road director for the 2008 campaign. Shauna Daly – the deputy research director for
President Obama’s 2008 campaign, she spearheaded the creation of the
Stop the Smears website.She also served as senior advisor of American
Bridge and as research director of the Democratic National Committee. Keegan Goudiss – the head of Revolution Messaging’s
award-winning advertising team who has pioneered social media data
tracking technologies for campaigns and worked for the DCCC and
numerous campaigns before becoming a partner at Revolution Messaging. Walker Hamilton – One of the lead programmers
and
site architect for President Obama’s 2008 campaign, now Chief
Technology Officer at Revolution Messaging.
Kenneth Pennington, who managed social media for Sanders’
senate
office, will also be joining the campaign’s digital
operations team.
During his tenure, Pennington and his team helped Sanders achieve
the
largest social media following in the U.S. Senate.
Already with the help of Revolution Messaging, Sanders’ presidential
campaign outperformed Republican candidates in early fundraising,
raising $3 million in four days. To date, the campaign has
received
75,000 contributions with an average donation of $43. Additionally,
185,000 supporters have signed up to join the campaign on BernieSanders.com.
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Revolution Messaging Media Contact: Moira Mack Munt