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« Bernie 2016
Bernie 2016
"Real Change"
+
:60 ad run in IA and NH announced Nov. 1, 2015; and in NV from Dec. 22.
[Music]
Female
Announcer: The son of a Polish immigrant who grew up in a
Brooklyn tenement.
He went to public schools, then college where the
work of his life began.
Fighting injustice and inequality.
Speaking truth to power.
He moved to Vermont, won election and praise — as
one of America’s best Mayors.
In Congress, he stood up for working families and
for principle
Opposing the Iraq War.
Supporting veterans.
Now, he’s taking on Wall Street and a corrupt
political system.
Funded by over a million contributions.
Tackling climate change to create clean energy
jobs.
Fighting for living wages, equal pay and
tuition-free public colleges.
Sanders:
People
are
sick
and
tired
of
establishment
politics
and
they
want
real
change.
Female
Announcer: Bernie Sanders.
Husband. Father. Grandfather.
An honest leader — building a movement with you,
to give us a future to believe in.
Sanders
(voiceover): I’m Bernie Sanders and I approve this
message.”
Notes: There is a lot in
this ad which provides an introduction to Sanders' personal story and
views.
According to
the
Nov. 1
press release:
The ad highlights the senator's history of standing up "for
working
families and for principle."
"Thousands of Americans have come out to see Bernie speak and
we've
seen a great response to his message," Jeff Weaver, the campaign
manager, said. "This ad marks the next phase of this campaign. We're
bringing that message directly to the voters of Iowa and New Hampshire."
The ad will air statewide in Iowa and New Hampshire and is
part of a
buy exceeding $2 million.
_______________________________
The
campaign also used this ad to launch its TV advertising in NV.
The Dec. 22, 2015 press release:
Sanders Launches TV Ad
Campaign in
Nevada, Plans Campaign Stops in
Reno, Las Vegas
LAS VEGAS – Bernie Sanders’ presidential campaign on Tuesday
launched
the first major Nevada television advertising blitz by any White House
candidate so far this campaign.
“Bernie intends to run a full-fledged national campaign
beginning in
Iowa and New Hampshire and extending into later states across the
nation,” said Sanders’ senior adviser Tad Devine. “The campaign's
movement into Nevada with statewide television advertising is a
demonstration of Bernie's potential and strength with voters and our
belief that his story and message of American's rigged economy held in
place by a corrupt system of campaign finance will resonate powerfully
across the nation.”
The major new push on the airwaves in Nevada comes as Sanders
plans
campaign stops next week in Reno and Las Vegas.
The new Nevada effort signals that Sanders is building on the
foundation he has laid for taking his campaign beyond Iowa and New
Hampshire. Nevada’s Feb. 20 caucuses are the third round in the contest
for the Democratic Party presidential nomination after the Iowa
precinct caucuses on Feb. 1 and the New Hampshire primary on Feb. 9.
The Nevada TV ad, entitled “Real Change,” highlights the
senator’s
history of standing up “for working families and for principle.”
The ad is more evidence, Campaign Manager Jeff Weaver added,
that
“Bernie's campaign is the kind of strong, well-funded insurgent
movement that can and will succeed, in large measure because it is
powered by people, with more than 2 million contributions which
continue to come in at an historic and unprecedented pace.”
The grassroots financial support means that the campaign will
have
the
resources to deliver Sanders’ message to the people of Nevada and to
millions of Americans, Weaver added. “We look forward to expanding
Bernie's campaign on the ground and in the airwaves in many more states
in the days and weeks ahead,” he said.