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Organization « Ready for Hillary Blog
Ads
Blog Ads
Campaigns, PACs and other committees
have many online
advertising options including search, display, pre-roll video, and ads
on Facebook and they likewise have various objectives such as
persuading or mobilizing voters,
driving traffic to their websites, building email lists and
fundraising. The display ads
run on political blogs
and news sites are easier to track and are the focus of this
section. These ads can be
targeted with considerable
specificity. Blog
ads
come
in
different
sizes
and
shapes
(leaderboard,
big
square,
half
page,
rectangle).
Some
are
animated
so
that
the
text and graphic elements come together into the final design, others
are animated GIFs which cycle through, and others change when the
mouse rolls over them. A campaign can run the same ad over an
extended period of
time at the risk of it becoming stale, or it can produce a stream of
new designs.
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