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POST-DEBATE
October 10, 2016
Second Presidential Debate of 2016 Draws 66.5 Million Viewers
An estimated 66.5 million people tuned in to watch the second debate of the 2016 presidential election on Sunday, Oct. 9, 2016. The debate was hosted at Washington University in St. Louis in St. Louis, M.O., and featured Democratic Presidential Nominee Hillary Clinton and Republican Presidential Nominee Donald Trump.
While coverage varied by network, 11 aired live coverage from approximately 9:00 pm ET to 10:30 pm ET.
In terms of the social nature of the debate, there were 62 million social media interactions across Facebook and Twitter from 18.2 million people in the U.S. related to the "Presidential Debate" on Sunday, Oct. 9, 2016, according to Nielsen.
- Activity for the TV event peaked between 10:00 pm ET and 10:14 pm ET when 5.6 million interactions occurred as the candidates discussed taxes and Syria.
- Each person Tweeting about the debate interacted seven times on average. "Trump" was mentioned in 5.5 million Tweets while "Hillary" was mentioned in 2.1 million Tweets.
- There were 47.2 million interactions on Facebook about the event. 63% of people who interacted with the debate on Facebook were female and 41% were under the age of 35.
The chart below highlights the sum of the average audience for these networks during common coverage.
| Sum of Networks Live + Same Day | ||||
|---|---|---|---|---|
| Sept. 26, 2016 | Oct. 9, 2016 | |||
| Rating | Number of Viewers | Rating | Number of Viewers | |
| All Households | 47.6 | 56,371,000 | 37.1 | 43,981,000 |
| Persons 2+ | 27.8 | 84,011,000 | 22.1 | 66,548,000 |
| Persons 18-34 | 18.2 | 12,753,000 | 15.4 | 10,659,000 |
| Persons 35-54 | 31.6 | 25,318,000 | 23.9 | 19,108,000 |
| Persons 55+ | 45.2 | 39,988,000 | 36.7 | 32,570,000 |
2016 Networks Included:
Debate 1 – ABC, CBS, FOX, UNI, NBC, TEL, AZA, PBS, CNBC, CNN, Fox
Business Network, FOXNC and MSNBC
Debate 2 – ABC, CBS, FOX, AZA, UNI, PBS, CNBC, CNN, Fox Business
Network, FOXNC and MSNBC
NOTE: Data above is inclusive of broadcast and cable networks, as well as PBS member stations. Common coverage of ad-supported networks only was 63.6 million viewers P2+.
| Sum of Networks Live + Same Day | ||||
|---|---|---|---|---|
| Oct. 3, 2012 | Oct. 16, 2012 | |||
| Rating | Number of Viewers | Rating | Number of Viewers | |
| Persons 2+ | 23.1 | 67,187,000 | 22.7 | 65,635,000 |
2012 Networks Included:
Debate 1 – ABC, CBS, FOX, NBC, TEL, UNI, PBS, CNN, FOXNC, MSNBC,
CurrentTV and CNBC
Debate 2 – ABC, CBS, FOX, NBC, TEL, UNI, PBS, CNN, FOXNC, MSNBC,
CurrentTV and CNBC
CBS News
October 10, 2016
CBS NEWS DELIVERS THE MOST-WATCHED COVERAGE OF SUNDAY’S PRESIDENTIAL DEBATE WITH MORE THAN 16.4 MILLION VIEWERS
CBS News delivered the most-watched coverage of Sunday’s presidential debate with more than 16.4 million viewers, according to Nielsen time adjusted preliminary national ratings on Oct. 9. The broadcast was also #1 with adults 25-54, the demographic most desired by those who advertise in news.
Coverage of the second presidential debate this election cycle, anchored by CBS THIS MORNING co-hosts Norah O’Donnell and Gayle King along with FACE THE NATION moderator John Dickerson, was up +84% in viewers from the same debate during the 2012 campaign and up +78% in adults 25-54.
CBSN, CBS News’ 24/7 streaming news service, finished the week – Monday through Sunday – with a record 9.3 million live and DVR streams for the network.
O’Donnell, King and Dickerson were joined on the primetime network coverage by CBS News congressional correspondent Nancy Cordes, CBS News White House correspondent Major Garrett and CBS News political contributor Bob Schieffer.
The audience for the CBS News coverage was significantly higher than coverage on ABC, Fox, CNN, FNC and MSNBC.
For more of CBS News’s extensive political coverage, click here, or watch CBSN at any time, from anywhere, by clicking here.
Follow CBS News on Twitter, Facebook and Instagram, and listen to podcasts at Play.it.
* * *
Press Contact:
Christa RobinsonCNN
October 10, 2016
RECORD 11.3 MILLION WATCH THE PRESIDENTIAL DEBATE ON CNN
Ranks #2 Across Broadcast Debate Watchers among Adults 25-54, #1 in 18-34
CNN Top Rated in Cable News during Post-Debate Coverage Block
2.3 MILLION LIVE STREAMS
A record 11.289 million total viewers watched last night’s second Presidential Commission Debate on CNN according to Nielsen Fast National data. CNN ranked #1 in cable news, beating Fox News in total viewers (11.289m vs. FNC 9.888m) and MSNBC’s 5.542 million. CNN outperformed Fox News and MSNBC combined among adults 25-54 with 4.858 million to Fox News’ 2.928 million to MSNBC’s 1.761 million. The network was also the cable news leader among millennials (18-34) with 2.528 million, Fox News followed with 1.006m and MSNBC trailed with 538k. This was CNN’s highest Presidential Debate performance on record (back to 1996) in both total viewers and adults 25-54.
Among all the networks that aired the debate last night (both broadcast and cable) CNN ranked #3 in total viewers, #2 among adults 25-54 and #1 among younger viewers (18-34). See charts below.
During the post-debate coverage block (10:30pm-1:00am), CNN was top-rated in total viewers with 5.696 million, Fox News placed second with 5.120 million and MSNBC was third with 3.509 million. Among adults 25-54, CNN was #1 with 2.345 million, Fox News followed with 1.573 million and MSNBC trailed with 1.161 million.
CNN Digital's live stream of the second presidential debate reached 2.3 million starts across CNN.com, CNNgo and mobile apps, the second highest presidential debate on record and nearly matching the first 2016 presidential debate’s live stream performance (2.4M). CNN Digital also saw more than 17 million unique multiplatform visitors and 14 million video starts across digital platforms on debate day with more than 70% of the audience on mobile devices.
Last night’s debate was co-moderated by CNN’s Anderson Cooper with ABC News’ Martha Raddatz.
October 11, 2016
Univision Network’s Presidential Debate Coverage Averaged 2.4 Million Total Viewers
Univision Broadcast Prime
Highlights
Week of October 3, 2016 to October 9, 2016
On Sunday…
- The second “Clinton/Trump Debate” aired 9-11pm and averaged 2.4 million Total Viewers 2+, 1.1 million Adults 18-49 and 481,000 young Adults 18-34. The debate increased its audience in the second hour compared to the first hour among Total Viewers 2+ (+17%), Adults 18-49 (+24%) and young Adults 18-34 (+19%).
- At 7pm, preceding the debate, “La Banda” averaged 1.3 million Total Viewers 2+, 566,000 Adults 18-49 and 252,000 young Adults 18-34.
For the week of October 3rd, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on two nights among young Adults 18-34.
Airing Mon-Fri 8pm, “Despertar Contigo” (Waking Up With You) averaged 1.6 million Total Viewers 2+, 671,000 Adults 18-49 and 330,000 young Adults 18-34.
Airing Mon-Fri 9pm, “Tres Veces Ana” (Three Times Ana) averaged 2.1 million Total Viewers 2+, 899,000 Adults 18-49 and 418,000 young Adults 18-34.
Airing Mon-Fri 10pm, “El Color de la Pasión” (The Color of Passion) averaged 1.7 million Total Viewers 2+, 752,000 Adults 18-49 and 345,000 young Adults 18-34.
On Saturday, Univision ranked as the No. 3 network among young Adults 18-34, outperforming NBC and FOX.
- Airing 6:23-9pm, México vs. Nueva Zelanda averaged 1.6 million Total Viewers 2+, 905,000 Adults 18-49 and 410,000 young Adults 18-34.
- At 9pm, an encore airing of “Crónicas de Juan Gabriel” averaged 1.1 million Total Viewers 2+, 424,000 Adults 18-49 and 218,000 young Adults 18-34. Next, at 10pm, the final episode in the five-part series averaged 1.6 million Total Viewers 2+, 625,000 Adults 18-49 and 270,000 young Adults 18-34.
PRE-DEBATE
October 2016
FOX NEWS CHANNEL TO PRESENT LIVE COVERAGE OF THE SECOND PRESIDENTIAL DEBATE ON OCTOBER 9th
Bret Baier and Megyn Kelly to Co-Anchor Special Weekend Primetime Coverage
Debate Livestream will be Available Without Authentication on Digital Platforms
FOX News Channel (FNC) will present special live programming leading up to the second presidential debate on Sunday, October 9th between nominees Donald Trump and Hillary Clinton from Washington University in St. Louis. Beginning this weekend, coverage will be available on FNC, as well as on additional platforms, including FOX News Radio, FOX News Mobile and FOXNews.com, where the debate will livestream for free without authentication.
FNC’s signature programs and primetime line-up will have special Sunday telecasts live from the debate site throughout the day. Special Report’s Bret Baier and The Kelly File’s Megyn Kelly will headline primetime debate coverage live from inside the debate hall beginning at 9PM/ET through 11PM/ET. Baier and Kelly will be joined by a team of commentators for post-debate analysis, including The Five’s Dana Perino and political contributors Laura Ingraham, Juan Williams and Tucker Carlson.
FOX & Friends will kick off Sunday’s schedule followed by on-location editions of MediaBuzz, America’s Election Headquarters with Bill Hemmer and Martha MacCallum, Shepard Smith Reporting, Your World with Neil Cavuto and The Five.
Additionally, Bret Baier will anchor Special Report (6PM/ET) live from St. Louis on both Saturday and Sunday while On the Record (7PM/ET), The Kelly File (11PM/ET) and Hannity (12AM/ET) will all have special Sunday programs from Washington University. The O’Reilly Factor will telecast live from New York at 8PM/ET.
FNC’s special programming originating from Washington University will include:
Sunday, October 9th
6-9AM/ET – FOX & Friends
11AM/ET – Mediabuzz
12-2PM/ET – America’s Election Headquarters with Bill Hemmer and Martha MacCallum
3PM/ET – Shepard Smith Reporting
4PM/ET – Your World with Neil Cavuto
5PM/ET – The Five
6PM/ET – Special Report with Bret Baier
7PM/ET – On the Record with Brit Hume
8PM/ET – The O’Reilly Factor [to originate from NY]
9-11PM/ET – Presidential Candidates Debate, co-anchored by Bret Baier and Megyn Kelly
11PM/ET – The Kelly File
12/ET – Hannity
FOX News Radio will also feature special coverage of the presidential debate from 8PM-12AM/ET with host Jared Halpern and political analyst Tony Sayegh. Fox News Headlines 24/7, on SiriusXM Channel 115, will have live reports as well as “instant highlights” – the best moments from each debate, even as they are still underway.
FOX News Channel (FNC) is a 24-hour all-encompassing news service dedicated to delivering breaking news as well as political and business news. A top five cable network, FNC has been the most-watched news channel in the country for more than 14 years and according to a Suffolk University/USA Today poll, is the most trusted television news source in the country. Owned by 21st Century Fox, FNC is available in more than 90 million homes and dominates the cable news landscape, routinely notching the top ten programs in the genre.
###
FOX News Media Contacts:
Carly Shanahan
Jamie Rokus
October 6, 2016
Univision News Presents the Second Presidential Debate Live on Broadcast, Digital and Social Platforms
The debate will be broadcast LIVE with simultaneous Spanish translation on the Univision Network, Univision.com, the Univision and Univision Noticias apps, Facebook.com/UnivisionPolítica, UnivisionNOW, Univision Noticias’ YouTube channel, via Periscope and Snapchat Live; it will also live-stream in English on Univision.com
The special broadcast will also include in-depth commentary and analysis in a post-debate program
“Clinton vs. Trump – El Debate”
Sunday, October 9, 2016,
9:00 pm ET/ 8:00 pm CT/ 6:00 pm PT
____________________________________
MIAMI – OCTOBER 6, 2016 – Univision News, the award-winning news division of Univision Communications, Inc. (UCI), the leading media company serving Hispanic America, will provide complete coverage of the second debate between presidential candidates Hillary Clinton and Donald Trump LIVE from Washington University in St. Louis, Missouri this Sunday, October 9, at 9:00 pm ET/8:00 pm CT/6:00 pm PT.
The debate will be broadcast LIVE with simultaneous Spanish translation on the Univision Network, Univision.com, the Univision and Univision Noticias apps, Facebook.com/UnivisionPolítica, Univision Noticias’ YouTube channel, via Periscope and Snapchat Live; additionally, it will live-stream in English on Univision.com. Viewers can also watch the debate LIVE, unauthenticated through their respective cable or satellite provider, as well as through Univision NOW, Univision’s direct to consumer live video service.
A special program hosted by Univision News’ award-winning anchors Jorge Ramos and María Elena Salinas will include post-debate commentary and analysis.
As was the case during the first presidential debate on September 26, Univision News will again be fact-checking the candidates’ statements throughout the event. As part of Univision’s commitment to engaging Hispanics in the electoral process, audiences at home will be able to register their reactions on-air, in real time, as they participate in mobile and online polls via UnivisionNoticias.com.
DIGITAL-EXCLUSIVE COVERAGE
Live Blog – UnivisionNoticias.com: Univision political reporters stationed in St. Louis will be discussing every angle of the historic event before, during and after.
Pre-Debate Content – UnivisionNoticias.com: Articles and videos on a variety of topics related to the presidential debates.
Post-Debate Content – UnivisionNoticias.com: General debate overview and analysis in multiple formats.
Social Media: Facebook Live events prior to, and immediately after, the debate at Facebook.com/UnivisionPolítica; live tweeting via @UniPolitica.
The first Clinton-Trump faceoff generated more interest than any other political event of its kind, reaching a record-breaking 84 million viewers, the largest audience ever for a presidential debate.
On social media, Univision News was the #1 news organization in terms of #FacebookLive audience interactions regardless of language, registering a total #FacebookLive reach of 14 million users by the end of the debate. Univision reached 6.3 million viewers with its broadcast of the first presidential debate and was the television network of choice for Hispanics.
Follow the conversation about the second presidential debate of 2016 via @UniNoticias and @UniPolitica on Twitter and Instagram, as well as comment along with others on Facebook.com/univisionnoticias and Facebook.com/UnivisionPolítica.
CONTACT:
Jose Zamora
UNIVISION NOTICIAS PRESENTA EL SEGUNDO DEBATE PRESIDENCIAL EN VIVO POR TELEVISIÓN, VÍA DIGITAL Y EN PLATAFORMAS SOCIALES
El debate será transmitido EN VIVO con traducción simultánea al español por la Cadena Univisión, Univision.com, las aplicaciones de Univisión y Univisión Noticias, Facebook.com/UnivisionPolítica, UnivisionNOW, el canal de Univision Noticias en YouTube, vía Periscope y Snapchat Live; también podrá verse por medio de streaming en vivo y en inglés por Univision.com
La transmisión especial también incluirá comentarios y análisis a fondo en un programa después del debate
“Clinton vs. Trump – El Debate”
Domingo 9 de octubre de
2016, 9:00 pm hora del Este/ 8:00 pm Centro/ 6:00 pm Pacífico
_________________________________
MIAMI – 6 DE OCTUBRE DE 2016 – Univision Noticias, la galardonada división de noticias de Univision Communications, Inc. (UCI), la principal empresa de medios de comunicación al servicio de la comunidad hispana en los Estados Unidos, presentará cobertura completa del segundo debate entre los candidatos presidenciales Hillary Clinton y Donald Trump, EN VIVO desde la Universidad de Washington en St. Louis, Missouri, el domingo 9 de octubre a las 9:00 p.m. hora del Este/8:00 p.m. Centro/6:00 p.m. Pacífico.
El debate será transmitido EN VIVO, con traducción simultánea al español, por la Cadena Univision, Univision.com, las aplicaciones de Univision y Univision Noticias, Facebook.com/UnivisionPolítica, UnivisionNOW, el canal de Univision Noticias en YouTube, vía Periscope y Snapchat Live; adicionalmente, se transmitirá por medio de streaming en vivo y en inglés por Univision.com. Los televidentes también podrán ver el debate EN VIVO a través de sus respectivos proveedores de cable o satélite y por Univision NOW, el servicio de video en vivo directo al consumidor de las cadenas Univision y UniMás.
Un programa especial conducido por los galardonados presentadores de Univision Noticias, Jorge Ramos y María Elena Salinas, incluirá comentarios y análisis después del debate.
Al igual que lo hizo en el primer debate presidencial del pasado 26 de septiembre, Univision Noticias estará comprobando la veracidad de las declaraciones de ambos candidatos durante todo el evento. Como parte del compromiso de Univision de involucrar a la comunidad hispana en el proceso electoral, el público en casa podrá registrar sus reacciones al aire, en tiempo real, al participar en encuestas móviles y en línea vía UnivisionNoticias.com.
COBERTURA EXCLUSIVA EN DIGITAL
Blog en vivo – UnivisionNoticias.com: Reporteros políticos de Univision, apostados en St. Louis, discutirán todos los ángulos del histórico evento antes, durante y después.
Contenido antes del debate – UnivisionNoticias.com: Artículos y videos sobre una variedad de temas relacionados con los debates presidenciales.
Contenido después del debate – UnivisionNoticias.com: Resumen general y análisis del debate en múltiples formatos.
Redes Sociales: Habrá eventos en Facebook Live antes e inmediatamente después del debate en Facebook.com/UnivisionPolítica; Tweets en vivo vía @UniPolitica.
La primera confrontación entre Clinton y Trump generó más interés que ningún otro evento político de su tipo y batió récords de sintonía al captar 84 millones de televidentes, la mayor audiencia jamás registrada para un debate presidencial.
En medios sociales, Univision Noticias fue la organización de noticias #1 en cuanto a interacciones de usuarios de #FacebookLive, sin importar el idioma, con un total de 14 millones de usuarios al terminar el debate. Univision alcanzó 6.3 millones de televidentes con la transmisión del primer debate presidencial y fue la cadena de televisión favorita de las audiencias hispanas.
Siga la conversación acerca del primer debate presidencial de 2016 vía @UniNoticias y @UniPolitica en Twitter e Instagram, y comente junto con otros en Facebook.com/univisionnoticias y Facebook.com/UnivisionPolítica.
Copyright © 2016 Eric M. Appleman/Democracy in Action.
All rights reserved.