July 11, 2016
Contact: Morgan Finkelstein

Curalate Named An Official Technology Provider For The 2016 Democratic National Convention

Curalate’s Innovative Platform to Drive Online Discovery And Digital Engagement For The 2016 Democratic National Convention In Philadelphia

PHILADELPHIA - The Democratic National Convention Committee (DNCC) announced today that Curalate, a leading technology startup company headquartered in Philadelphia, has been selected as an Official Technology Provider for the 2016 Democratic National Convention. Curalate’s technology will translate online discovery into action and allow more people to discover the 2016 Democratic National Convention through images and videos being generated by attendees and supporters. With Curalate the DNCC will be able to capture and connect any image associated with the Convention to information about the Party platform, blog posts about the event, or details of attractions or special offers in Philadelphia during the Convention.

Rev. Leah D. Daughtry, Democratic National Convention CEO said, "Curalate will help us make this the most inclusive and innovative convention in history. By engaging and amplifying the voices of excited Democrats, Curalate will help us tell the rich story of the convention through the people living it in real time."

Curalate’s technology is used by 850 of the world’s leading brands to make it easier for consumers to discover and buy their products online. Using Curalate, brands connect their images and videos to the products contained within them. Curalate will apply its technology platform to bring the Convention experience to people all around the world, as well as to enhance the experience for those in Philadelphia. The DNCC will display Curalate content - smart, connected images - on its website, social media channels, and on screens inside the Wells Fargo Center and Pennsylvania Convention Center during Convention week.

"The Democratic Convention is partnering with Curalate because they recognize that the political world is increasingly dominated by visual content and that each image is an opportunity to engage supporters," said Curalate CEO Apu Gupta. "The DNCC will use the same technology used by the world’s leading brands in order to connect all of the images generated around the Convention to other information that people can discover. This will transform each fleeting moment of discovery into an opportunity to engage. What works for products, can work for politics."

Curalate joins companies such as AT&T, Microsoft and Google as an Official Technology Provider to the 2016 Democratic National Convention, partnerships which will make the event in Philadelphia the most innovative Convention in history. The announcement was made at a press conference at Curalate’s headquarters featuring Philadelphia Mayor Jim Kenney, Democratic National Convention Chief Innovation Officer Andrew Binns, DNCC Digital Director Kelli Klein and Curalate CEO and co-founder Apu Gupta.

"We're thrilled the DNCC has chosen Curalate as their official technology provider," said Mayor Jim Kenney. "The Convention Committee has shown a real commitment to Philadelphia, contracting with many local businesses to provide Convention related-services."

Using Curalate’s platform the DNCC will engage its supporters in a number of interesting ways:

  • Capturing visual content posted by supporters, delegates, staff, and surrogates which will be connected to other pieces of information and displayed on the DNCC website and in the Wells Fargo Center.
  • Connecting Instagram content from the 2016 Democratic Convention to other relevant content such as news from the Convention; blog posts from surrogates about their experiences; or information about things to do and special deals in Philly during the event.
  • Understanding which visual content generate the greatest level of engagement online, informing overall digital content strategy and which images should be used in social ads.
  • Enhancing the DNCC website by placing actionable, connected visual content on blogs, enabling the DNCC to tag content with multiple features or locations such as special offers for restaurants, or details of the many different events that will be taking place during Convention week.

This is the same technology that many of the world’s leading brands are using to make it easier for consumers to discover and buy their products online. Brands also use the data collected from the more than 100 million consumers that interact with the Curalate platform each month to understand which images drive sales and to target particular images to particular audiences.

About the Democratic National Convention

The 2016 Democratic Convention will be held at the Wells Fargo Center in Philadelphia July 25-28, 2016.   Working in partnership with the Philadelphia Host Committee, the City of Philadelphia and the Commonwealth of Pennsylvania, our goal is to make this the most engaging, innovative and forward looking Convention in history.  The 2016 Democratic National Convention will leverage technology to take the Convention experience well beyond the hall in an effort to engage more Americans than ever before in the event.  With the birthplace of American Democracy as a backdrop, the 2016 convention in Philadelphia will highlight our shared Democratic values and help put the Democratic nominee on a path to victory.

The Democratic Convention is the formal nominating event for the Democratic candidates for President and Vice President.  At the Convention, the Democratic Party also adopts the official Democratic Party platform as well as the rules and procedures governing party activities including the nomination process for presidential candidates in the next election cycle. The CEO for the 2016 Democratic National Convention is Reverend Leah D. Daughtry. The official website of the 2016 Democratic National Convention is www.demconvention.com.

About Curalate

Curalate is the world’s leading content monetization platform which works with more than 800 of the world’s leading brands to shorten the distance between discovery and purchase online.  Founded in Philadelphia in 2012, Curalate captures visual content  associated with its clients and connects those images to the products within them, deploying them across a wide range of consumer touchpoints including websites, blogs, social media channels, ads, and email.  Curalate employs 150 people across three offices in Philadelphia, New York City, and Seattle and has raised $40 million to fuel innovation and growth.  To see what Curalate can do for your brand or organization visit the website at www.curalate.com.

Curalate contact: Jennifer Ong