Nickelodeon Reveals Kids’ Views on U.S. Presidential Race in Exclusive Research Study
Research Findings Kick off Nick’s Kids Pick the President Campaign, Leading to Renowned Bellwether Kids’ Vote This Fall
War/Terrorism, Equal Rights and Crime/Violence are Top Issues Among Kids 8-13
Net’s Overall Kids Pick the President Campaign Features Dedicated Website with Real-Time Polling; TV Special Slated for October; and Kids’ Online Vote Oct. 28-Nov. 5, with Results Announced Live On Air
Nick’s Kids’ Vote Has Correctly Predicted Winner Six Out of the Last Seven U.S. Presidential Elections
*Click HERE for detailed research findings, including breakdowns across gender and ethnicity.
Nickelodeon’s Kids Pick the President cross-platform campaign is informed by its research findings, and is designed to answer kids’ questions, keep them informed about the issues they care about and let their voices be heard. As an educational and fun resource for kids, the campaign features a fully interactive website allowing kids to weigh in on the election process and the race’s issues in real time; on-air interstitials that guide kids through the electoral process; and a prime-time TV special in October offering profiles of each candidate.
Nick’s renowned bellwether Kids’ Vote will be held Oct. 28 through Nov. 5, when kids will cast their online ballot for their choice for the next president of the United States. The Kids’ Vote results will be announced live on Nickelodeon on Saturday, Nov. 5.
This year marks Nickelodeon’s eighth Kids Pick the President campaign and vote. Since 1988, kids have correctly chosen the next U.S. president for six out of the last seven presidential elections (having chosen Kerry over Bush in 2004).
Nickelodeon’s 2016 Kids Pick the President Campaign Elements:
Today, Nickelodeon has launched a dedicated website (www.kidspickthepresident.com) with an immersive experience that includes: Nickelodeon’s Kids Pick the President Research Methodology:
From June to August 2016, Nickelodeon fielded a nationally representative study to track kids’ (ages 8-13) awareness of U.S. presidential candidates, their interest in the overall election and the issues they care about most during the race to November. Research was conducted through online surveys, with approximately 2,400 participants in total, to date. Participants represent an even split based on gender and age, and were balanced by region, ethnicity and household income.
Nickelodeon, now in its 37th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ:VIA, VIAB).