Democratic National Committee

August 25, 2017

Tom Perez Announces New Chief Mobilization Officer

Caitlin Mitchell joins from EMILY’s List, directed best-ever online fundraising cycle & successful digital engagement program
Tom Perez announced today that Caitlin Mitchell is joining the Democratic National Committee’s senior leadership team as the Chief Mobilization Officer, where she will build the new Mobilization Department and manage the Party’s digital outreach, online fundraising, and marketing campaigns. The newly created Mobilization Department brings together creative content, innovative organizing, and grassroots fundraising capabilities into one team focused on providing a unified program through all channels – social media, email, the web, mail, phones, and paid media.
Caitlin brings to the DNC nearly a decade of experience managing digital teams, implementing political marketing strategies, and spearheading fundraising campaigns.  Most recently, Caitlin served as Vice President of Digital at EMILY’s List, where she oversaw digital strategy and implementation for online fundraising, messaging, and community engagement.  During her time there, Caitlin directed the organization’s best-ever online fundraising cycle, grew the EMILY’s List community from three to five million people, and developed multiple online campaigns that reached  tens of millions.
“During a time where many Americans are uncertain about our country’s future, it’s essential for Democrats to reach voters with a positive message about how we plan to move America forward and fight for an economy that works for everyone,” said DNC Chair Tom Perez.  “The invaluable skills that Caitlin brings to the DNC will help us better communicate our core values and address the issues keeping working families up at night.”
“I’m excited to join the team at the DNC and eager to amplify the efforts of Democratic leaders across America working tirelessly to organize and take our country back,” said Caitlin Mitchell.  “The more we engage people throughout the country, the more we can grow our movement to elect Democrats across the board and protect the progress we’ve worked so hard to achieve.”  
In addition to EMILY’s List, Caitlin has previously served as deputy digital director at the DNC, email director at Organizing for Action, and digital director at Chicago for Rahm Emanuel.