May 28, 2013

RNC Expands Hispanic Engagement Efforts With New Hire

WASHINGTON – The Republican National Committee is expanding its Hispanic engagement efforts with the addition of Jennifer Sevilla Korn, who will serve as Deputy Political Director and National Field Director for Hispanic Initiatives. On the heels of the release of the Growth and Opportunity Project, the GOP is investing in resources to strengthen meaningful relationships in Hispanic, African American and Asian-Pacific communities, among many others. 
"I am excited to announce that Jennifer Sevilla Korn will join the RNC as Deputy Political Director and National Field Director for Hispanic Initiatives," said Chairman Reince Priebus. "Jennifer will play a key role in directing our Hispanic engagement efforts to ensure that Republicans are building new relationships in the Hispanic community. Jennifer will help us continue to meet the goals set in the Growth and Opportunity Project of building an inclusive and diverse party. As Director of Hispanic Affairs under President Bush, and most recently Executive Director of the Hispanic Leadership Network, Jennifer's extensive experience makes her exceptionally well-suited to further develop a targeted field operation to engage the Hispanic community and earn the trust and support of more voters. She will work closely with Alexandra Franceschi, our Specialty Media Press Secretary, to ensure our message reaches the Hispanic community.”
"We have been successful in the past, and I know we can be successful in the future. I intend to work arduously to reach new heights in growing the Republican Party, and building a Hispanic effort from the RNC that truly reflects the bonds that unite our party and Latinos across the country,” said Korn.
Jennifer Sevilla Korn has extensive political campaign experience, having worked in state and local races - most notably serving as National Hispanic Director and Southwest Coalitions Director for the Bush-Cheney presidential campaign in 2004, when President Bush received 44 percent of the Hispanic vote. She served as Director of Hispanic and Women's Affairs in the Bush Administration, Director of Intergovernmental Affairs and Public Liaison for the U.S. Department of Justice, and President of JK Strategies. Most recently, she served as Executive Director of the Hispanic Leadership Network, where she worked to build the largest coalition of center-right Hispanic advocates in the United States. In that role, she was also an effective spokesperson on policies affecting the Hispanic community.