Governor Walker to Lead Trade Mission to United Kingdom
“There are many reasons why international companies seeking to expand or relocate should consider Wisconsin, and we are proactively making that case around the world,” Governor Walker said. “Wisconsin companies already have great success exporting their goods and services overseas, and that success has helped grow the state’s economy. Attracting foreign investment is the logical next step of expanding on that international success.”
The trip, which will take place from Feb. 9 to 13, will focus solely on attracting foreign direct investment to Wisconsin. Governor Walker and leaders from the Wisconsin Economic Development Corporation (WEDC) will meet with UK business executives about establishing new operations in Wisconsin, and providing additional capital to established state businesses to expand their Wisconsin operations and create jobs.
During the trip, Governor Walker, WEDC Secretary and CEO Reed Hall and other key WEDC leaders will have face-to-face meetings with high-level business leaders from the United Kingdom. The state delegation will specifically focus on companies that plan to expand in the U.S. in the next 12 to 36 months.
The state delegation also will meet with trade-related government officials, business associations, universities and industry clusters that align with Wisconsin’s business strengths during the trip.
In addition to ongoing one-on-one meetings with business prospects, other the highlights of the trade mission include an executive roundtable with UK business leaders, and a University of Wisconsin Alumni networking breakfast.
WEDC’s foreign direct investment strategy calls for focusing on attracting overseas companies that best fit into Wisconsin’s growth sectors, such as energy, aviation/aerospace, water technology, agriculture, biotech and medical devices, and food processing and food processing equipment. Emphasizing Wisconsin’s highly developed research and development culture in those growth sectors will set Wisconsin apart from other states, said Katy Sinnott, WEDC’s vice president of International Business Development.
“For example, a foreign company who operates in the advanced manufacturing arena may want to come to North America, but they need to develop their product for this market,” Sinnott said. “We believe they’ll find the expertise needed to customize or further develop their product for North American in Wisconsin’s strong R&D culture. We’ll emphasize our strengths, but then use R&D as a key differentiator to tip the scales in Wisconsin’s favor.”
In addition to meeting with UK companies about possible investment in Wisconsin, the state delegation also will reach out to executives of Wisconsin companies that already have operations in the UK to enlist their support in the state’s attraction efforts.
Tuesday, February 10, 2015
Governor Scott Walker Meets with Genus Executives in London
Global company based in UK has strong ties to Wisconsin
“While the main focus of this week’s trade mission is to encourage UK-based businesses to consider investing in Wisconsin, we can’t overemphasize the importance of companies like Genus that have already done so,” Governor Walker said. “Genus has increased its employment in Wisconsin in recent years and today’s meeting enabled us to thank the company for its commitment and to see if there are more opportunities for even further investment in our state.”
Governor Walker, Wisconsin Economic Development Corporation Secretary and CEO Reed Hall met with Genus Group Finance Director Stephen Wilson and Non-Executive Director Professor Duncan Maskell in London.
"Genus ABS has a long history of being in Wisconsin, and we value the dedicated and skilled employees we have there,” Wilson said. “They have been a key to our global success and we continue to invest in growing our presence in the state."
Genus plc is headquartered in Basingstoke, UK, and has its laboratories in Madison. Genus employs more than 2,300 people worldwide and has operations in more than 25 countries.
One of the company’s divisions is Genus ABS, which is based in the Dane County community of DeForest and is the largest dairy and beef genetics business in the world. Genus ABS has strong ties to the University of Wisconsin, including the College of Agriculture and Life Sciences and the Wisconsin School of Business.
The trade mission to the UK, which ends Friday, is part of the state’s foreign direct investment strategy, which calls for focusing on attracting overseas companies that best fit into Wisconsin’s historic and emerging sectors, such as manufacturing, agriculture, energy, water technology, agriculture, biotech, and medical devices.