- Campaign Communications « TV and Radio Ads—General Election « Hillary for America
Hillary for America
"Children"
+
0:30 ad run as "part of an already existing national cable advertising campaign" from Sept. 21, 2016.
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[Music]
Clinton:
One
of
the
areas
that
I've
been
particularly
interested
in
is
the
area
of
children.
Clinton: We intend to
be sure that everybody in the room and every child in this state is
somebody.
Clinton: No matter
where they are born, no matter to whom they are born...
Clinton: I want to
make sure that every child...
Clinton: ...has a
chance to live up to his or her God-given potential.
Clinton: I've
spent my life fighting for children, and I'm not stopping now.
[cheers]
Clinton (voiceover): I’m Hillary Clinton and I've always approved this message.
"Children" primary version +
0:30 ad run in IA, seen Jan. 28, 2016; and in NH, announced Feb. 6, 2016.
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[Music]
Clinton:
One
of
the
areas
that
I've
been
particularly
interested
in
is
the
area
of
children.
Clinton: We intend to
be sure that everybody in the room and every child in this state is
somebody.
Clinton: No matter
where they are born, no matter to whom they are born...
Clinton: I want to
make sure that every child...
Clinton: ...has a
chance to live up to his or her God-given potential.
Clinton: I've
spent my life fighting for children, and I'm not stopping now.
[cheers]
Clinton (voiceover):
I’m
Hillary
Clinton
and
I've
always
approved
this
message.
Notes: The only
difference from the primary version appears to be the "Stronger
Together"
The Sept. 21
press release...
Documentary Style Ad
Features Hillary Clinton’s Lifelong Record
Fighting for Children and Families
In
battleground states and as part of a national cable advertising
campaign, Hillary for America is airing an ad that uses a
documentary-style approach to show Hillary Clinton’s lifelong
commitment to fighting for children and families in a new
ad,
called “Children.” The ad ends with Hillary Clinton saying, “I’ve spent
my life fighting for children, families and our country and I'm not
stopping now.
The ad is the latest positive ad during the general election
campaign that previously included ads like Always,
Quiet
Moments, Kayla,
How
To, It’s
Us, and Only
Way.
Clinton
has a proven track record of standing up and delivering results for
children and families. She went to work going door-to-door for the
Children’s Defense Fund after law school, helped start the Arkansas
Advocates for Children and Families, helped create the Children’s
Health Insurance Program, and led the U.S delegation to the U.N Fourth
World Conference on Women in Beijing, where she proclaimed that
“women’s rights are human rights.” As Senator, she championed access to
emergency contraception, the Paycheck Fairness Act and voted in favor
of strengthening a woman’s right to make her own health care decisions.
As Secretary of State, she created the new permanent position of
ambassador-at-large for global women’s issues and helped launch the
first U.S strategy to prevent and respond to gender-based violence
globally.
The new spot is part of the campaign's ongoing ad buy
in New Hampshire, Nevada, Ohio, Florida, Pennsylvania, Iowa and North
Carolina. It will run alongside previously released ads. A
similar ad
was run during the Democratic primary as well.
Copyright © 2016 Eric M.
Appleman/Democracy in
Action.