- Campaign Communications « Videos and Ads—Pre-Campaign
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Friends of Scott Walker
Friends of Scott Walker
"Anthem" +
:60 TV ad from April 15, 2014.
[Music] Male Announcer: It had
gotten pretty bad four years ago. Over 130,000
jobs lost. A deficit over 3 billion. And taxes going up. Wisconsin’s
future looked dark.
[Music up tempo] But it’s different now.
Wisconsin has
turned around. The deficit is gone. Taxes are lower. And more people
have gone back to work.
Kids are going to college. Families are planning vacations and more are
going to sleep knowing they have access to health care.
Unemployment
is below the national average. And we’re investing in worker training
to prepare people for the jobs that are available.
The goal is
that everyone who wants a job, can find a job. Less dependence on
government, more dependence on individual hard work and pride.
That’s progress. That’s what leadership feels like.
And thanks to Governor Walker, Wisconsin is back on.
Notes: This ad
coincided with the formal launch of Walker's re-election
campaign. After the first part of the ad lays out the dark and
gray situation, the second part is full of warm colors and smiling
faces.