- Campaign
Communications « TV and Radio Ads
« Hillary for
America
Hillary for America
"Incredible" +
0:30 ad run in IA and NH, announced Jan. 10, 2016.
[Music]
Male Announcer: Think
about
it...
Donald
Trump (clip from rally): I would bomb the [bleep] out of
them...
Male
Announcer: One of these Republicans...
Ted Cruz
(clip): Carpet bomb them into oblivion...
Male
Announcer: Could actually be president...
Chris
Christie (clip from town hall): Sit down and shut up...
Male
Announcer: Enacting their agenda...
Jeb Bush
(clip): I think we should repeal Obamacare...
Donald
Trump: ...our wages are too high...
Ted Cruz:
...defund
Planned
Parenthood...
Male
Announcer: They're backward, even dangerous.
Who's the one candidate who can stop them?
Hillary Clinton. Tested and tough.
To stop them, stand with her.
Clinton (voiceover):
I’m
Hillary
Clinton
and
I
approve
this
message.
Notes: According to
the January 10 press release:
"In a newly
released ad called 'Incredible,' Hillary for America stresses the
dangerous and damaging consequences of any of the current Republican
candidates occupying the Oval Office and reminds primary voters that
Hillary Clinton is the one candidate who can successfully fight back
and stop them. The new ad showcases the Republican field’s promises to
enact an out-of-touch and out-of-date agenda.
In addition to employing the time-tested tactic of spreading fear of
extreme Republicans, the ad includes the electability argument the
Clinton campaign has been using recently.
The Sanders
campaign has been pushing back on electability, as for example in this
press release from January 10:
Electability Matters
DES MOINES, Iowa – There was fresh evidence on Sunday that confirms
Bernie Sanders would be the most electable Democratic Party nominee for
president because he performs much better than Hillary Clinton in
matchups with leading Republicans in Iowa and New Hampshire, two key
general election battleground states.
A new NBC News/Wall Street Journal/Marist poll found that Sanders does
better than Clinton against the leading Republican candidates by an
average of 6 points in Iowa and a stunning 21 points in New Hampshire.
Specifically, the poll put Sanders 13 points ahead of Republican
frontrunner Donald Trump here in Iowa. In New Hampshire, Sanders had an
even bigger 19-point lead over the real estate tycoon. In contrast,
Clinton led Trump by only 1 point in New Hampshire. Her 8-point margin
over Trump in Iowa was much smaller than Sanders’ edge.
Sanders also outpolled U.S. Sen. Ted Cruz in Iowa (up 5 points) and New
Hampshire (up 19 points). Clinton lost to Cruz by 4 points in both
states.
Clinton also was 12 points behind Sen. Marco Rubio in New Hampshire and
5 points down to him in Iowa. In sharp contrast, Sanders beat Rubio by
9 points in New Hampshire and tied him in Iowa.
The poll
also showed Sanders ahead of Clinton in New Hampshire, 50 percent to 46
percent, and gaining ground in Iowa, where Clinton barely led Sanders,
48 percent to 45 percent.
In Council Bluffs, Iowa, on Tuesday, Clinton said Democratic Party
caucus-goers should consider “electability” in choosing their nominee.
Sanders agreed.
“Any objective look at our campaigns would suggest we have the energy,
we can drive a large voter turnout,” the senator said in an interview
Sunday with George Stephanopoulos on ABC News “This Week.”
“As voters move toward their final choice in Iowa and New Hampshire,
it's clear they are moving heavily to Bernie,” said Jeff Weaver,
Sanders’ campaign manager. “Bernie's message of taking on a rigged
economy that sends most new wealth to the top and is held in place by
corrupt system of campaign finance is resonating powerfully with voters
all across America."
“And Bernie's substantial advantage over Republicans in the general
election versus Secretary Clinton is another important reason that
Democratic primary voters should choose him as our nominee,” Weaver
added.
The NBC News/Wall Street Journal/Marist poll is the most recent in a
string of national and state surveys that found Sanders “runs markedly
better than Clinton” against Trump, Cruz, according to a memo by
Sanders’ pollster Ben Tulchin. To read his memo analyzing the polls,
click here.
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