Hillary for America

"Incredible" +

0:30 ad run in IA and NH, announced Jan. 10, 2016.

[Music]

Male AnnouncerThink about it...

Donald Trump (clip from rally):  I would bomb the [bleep] out of them...

Male Announcer:  One of these Republicans...

Ted Cruz (clip):  Carpet bomb them into oblivion...

Male Announcer:  Could actually be president...

Chris Christie (clip from town hall):  Sit down and shut up...

Male Announcer:  Enacting their agenda...

Jeb Bush (clip):  I think we should repeal Obamacare...

Donald Trump:  ...our wages are too high...

Ted Cruz:  ...defund Planned Parenthood...

Male Announcer:  They're backward, even dangerous. 

Who's the one candidate who can stop them? 

Hillary Clinton.  Tested and tough.

To stop them, stand with her.

Clinton (voiceover):  I’m Hillary Clinton and I approve this message.


Notes:  According to the January 10 press release:

"In a newly released ad called 'Incredible,' Hillary for America stresses the dangerous and damaging consequences of any of the current Republican candidates occupying the Oval Office and reminds primary voters that Hillary Clinton is the one candidate who can successfully fight back and stop them. The new ad showcases the Republican field’s promises to enact an out-of-touch and out-of-date agenda.

In addition to employing the time-tested tactic of spreading fear of extreme Republicans, the ad includes the electability argument the Clinton campaign has been using recently.

The Sanders campaign has been pushing back on electability, as for example in this press release from January 10:

Electability Matters

DES MOINES, Iowa – There was fresh evidence on Sunday that confirms Bernie Sanders would be the most electable Democratic Party nominee for president because he performs much better than Hillary Clinton in matchups with leading Republicans in Iowa and New Hampshire, two key general election battleground states.

A new NBC News/Wall Street Journal/Marist poll found that Sanders does better than Clinton against the leading Republican candidates by an average of 6 points in Iowa and a stunning 21 points in New Hampshire. Specifically, the poll put Sanders 13 points ahead of Republican frontrunner Donald Trump here in Iowa. In New Hampshire, Sanders had an even bigger 19-point lead over the real estate tycoon. In contrast, Clinton led Trump by only 1 point in New Hampshire. Her 8-point margin over Trump in Iowa was much smaller than Sanders’ edge.

Sanders also outpolled U.S. Sen. Ted Cruz in Iowa (up 5 points) and New Hampshire (up 19 points). Clinton lost to Cruz by 4 points in both states.

Clinton also was 12 points behind Sen. Marco Rubio in New Hampshire and 5 points down to him in Iowa. In sharp contrast, Sanders beat Rubio by 9 points in New Hampshire and tied him in Iowa.

The poll also showed Sanders ahead of Clinton in New Hampshire, 50 percent to 46 percent, and gaining ground in Iowa, where Clinton barely led Sanders, 48 percent to 45 percent.

In Council Bluffs, Iowa, on Tuesday, Clinton said Democratic Party caucus-goers should consider “electability” in choosing their nominee. Sanders agreed.

“Any objective look at our campaigns would suggest we have the energy, we can drive a large voter turnout,” the senator said in an interview Sunday with George Stephanopoulos on ABC News “This Week.”

“As voters move toward their final choice in Iowa and New Hampshire, it's clear they are moving heavily to Bernie,” said Jeff Weaver, Sanders’ campaign manager. “Bernie's message of taking on a rigged economy that sends most new wealth to the top and is held in place by corrupt system of campaign finance is resonating powerfully with voters all across America."

“And Bernie's substantial advantage over Republicans in the general election versus Secretary Clinton is another important reason that Democratic primary voters should choose him as our nominee,” Weaver added.

The NBC News/Wall Street Journal/Marist poll is the most recent in a string of national and state surveys that found Sanders “runs markedly better than Clinton” against Trump, Cruz, according to a memo by Sanders’ pollster Ben Tulchin. To read his memo analyzing the polls, click here.
 
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