Hillary for America

"Dorothy" +

:60 ad run in IA and NH announced Aug. 2, starting Aug. 4, 2015.

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[Music]

Clinton:  When I think about why I’m doing this I think about my mother Dorothy. She was abandoned by her parents at the age of eight, sent from Chicago to LA to live with grandparents who didn’t want her.

But people showed her kindness, gave her a chance. Like the teacher who saw my mother had no money for food and started bringing her extra from home whispering, ‘You know Dorothy, I just brought too much food today.’

She went to work in somebody else’s home at age 14 and it opened her eyes. For the first time she saw parents who loved and cared for their children. And that’s the kind of loving family she provided for us. When she needed a champion someone was there. I think about all the Dorothy’s all over America who fight for their families, who never give up.

That’s why I’m doing this. That’s why I’ve always done this. For all the Dorothy’s.

I’m Hillary Clinton and I approve this message.



Notes: From the August 2 press release...

First TV Ads Focus on Clinton as a Fighter for Families
~Pair of 60-second Spots to Air in Iowa and NH~

Hillary for America will begin airing the first two ads of the campaign on Tuesday in the early primary states of Iowa and New Hampshire. Both 60-second ads – “Dorothy” and “Family Strong”– combine to tell the story of Hillary Clinton as a tenacious fighter for families. In keeping with a theme from Clinton's launch speech in June, the ads ground Clinton's commitment to public service in the story of how her mother overcome her abandonment as a child due, in part, to the kindness of others.

“We’re going to make sure everyone knows who Hillary Clinton really is – who she fights for and what has motivated her lifelong commitment to children and families,” said Campaign Manager Robby Mook. “Since Day One, we’ve planned for a competitive primary with Hillary herself working to earn every vote and, ultimately, the nomination. This is the natural next step.”

The first ad, “Dorothy,” tells the story of Clinton’s mother whose tough childhood showed Clinton that every child – and every family – needs a champion. The second, “Family Strong,” documents her career fighting to make families stronger, from going door-to-door at the Children’s Defense Fund, to school reform in Arkansas, to health care for kids as First Lady, to support for 9/11 heroes as Senator and to her service as Secretary of State.

These ads are part of an initial five-week, approximately $1 million ad buy in each state plus additional digital advertising. In New Hampshire, the ads will run statewide - in the Boston/Manchester market and in the Burlington market. In Iowa, the ads will air in the state’s two largest media markets – Des Moines and Cedar Rapids. As of today, Republican candidates and their SuperPACS have spent or reserved $34 million in air time in the four early primary states.