Hillary for America

"Secure" +

:30 ad run in IA announced Dec. 21, 2015.

[Music]

Clinton (audio):  America is not just electing a president, we're also electing a commander-in-chief.  That choice matters because strengthening the economy, making health care more affordable, raising incomes, all of that depends on us being both secure at home and leading the world.

Clinton (video clip from speech):  I will get up every single day and do whatever it takes to make sure our country is safe and strong.

Clinton (voiceover): I'm Hillary Clinton and I approve this message.


Notes: The Dec. 21 press release:

In New Ad, Clinton Pledges to Keep Economy and Country Safe, Strong and Secure

Building on Hillary Clinton's successful debate performance Saturday night, Hillary for America released a new TV ad, “Secured,” which highlights her commitment to “make sure our country is safe and strong.” The ad features Clinton making the case that that we need to strengthen the economy with affordable health care and raising incomes while electing a Commander-In-Chief who will keep us secure at home and leading the world.

The ad's theme echoes what Clinton said in the debate Saturday night where she opened the debate saying “The American president has to both keep our families safe and make the economy grow in a way that helps everyone, not just those at the top.”
Independent observers have credited Clinton’s debate message as effective. The Washington Post’s

Chris Cillizza wrote “The former Secretary of State was the only one on stage Saturday night who looked like she could step into the presidency tomorrow.” Former Ambassador Nicholas Burns wrote that Hillary Clinton “has articulated most effective strategy – among all the candidates in both parties – to counter ISIS.”

The new, 30-second spot is part of the campaign's ongoing buy in Iowa and will run alongside previously released ads.