Cruz for President

"Scorpion" +

:30 ad run in Des Moines, IA on Fox News starting Aug. 11, 2015.

[Music]

Male Announcer:  There is a scorpion in the desert. 

For most of us, its venom is a clear and deadly threat. 

But others refuse to even speak its name. 

Since the scorpion seeks our destruction, isn’t it time we recognize the scorpion for what it is? 

Before it strikes again?

Ted Cruz:  I’m Ted Cruz and I approve this message.



NotesFrom the September 16 press release...

The ad "will run in Iowa, New Hampshire, South Carolina, and Nevada during tonight’s CNN Republican Presidential Debate. Following the debate, the ad will run during Fox News Channel’s post-debate coverage in early states. The total ad buy is $33,000."

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Ed. This is a take-off on the famous "Bear" ad which the Reagan campaign ran in 1984.  Written and narrated by Hal Riney, that ad referred to the Soviet Union:

"There is a bear in the woods. For some people, the bear is easy to see. Others don't see it at all. Some people say the bear is tame.  Others say its vicious and dangerous.  Since no one can really be sure who's right, isn't it smart to be as strong as the bear? If there is a bear."

In that ad the last cut shows a man standing in the frame and the bear backs away a bit.  In this ad, the distinctive cowboy boots that one associates with Cruz are shown and the scorpion backs away.

Although the buy is small the ad is very distinctive and is sure to get a lot of free media attention.