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« Cruz for
President
Cruz for President
"Scorpion"
+
:30 ad run in Des Moines, IA on Fox News starting Aug. 11, 2015.
[Music]
Male Announcer:
There
is
a
scorpion
in
the
desert.
For most of us, its venom is a clear and deadly threat.
But others refuse to even speak its name.
Since the scorpion seeks our destruction, isn’t it time we recognize
the scorpion for what it is?
Before it strikes again?
Ted Cruz: I’m
Ted Cruz and I approve this message.
Notes: From
the September 16
press release...
The ad "will run in Iowa, New Hampshire, South Carolina, and Nevada during tonight’s CNN Republican Presidential Debate. Following the debate, the ad will run during Fox News Channel’s post-debate coverage in early states. The total ad buy is $33,000."
-------
Ed. This is a take-off on the famous "Bear" ad which the Reagan
campaign ran in 1984. Written
and narrated by Hal Riney, that ad referred to the Soviet Union:
"There
is a bear in the woods. For some people, the bear is easy to
see. Others don't see it at all. Some people say the bear is
tame.
Others say its vicious and dangerous. Since no one can really be
sure
who's right, isn't it smart to be as strong as the bear? If there is a
bear."
In that ad the last cut shows a man standing in the frame and
the
bear backs away a bit. In this ad, the distinctive cowboy boots
that one associates with Cruz are shown and the scorpion backs away.
Although the buy is small the ad is very distinctive and is
sure to
get a lot of free media attention.