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« The Iowa Ad Campaign
The Iowa Ad Campaign
DEMOCRACY IN ACTION
feature made
possible thanks to Jennifer
Glover
Konfrst, assistant professor of public relations at Drake
University.
Channel 13 News at 9 on Fox 17
airing on KDSM-TV (Lynn Melling, anchor).
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previous week |
next week > | |||||
Dec. 7 Monday |
Dec.
8 Tuesday |
Dec.
9 Wednesday |
Dec.
10 Thursday |
Dec.
11 Friday |
Dec.
12 Saturday |
Dec.
13 Sunday |
The Campaigns |
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CARSON |
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no recording |
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CRUZ |
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RUBIO | ||||||
CLINTON | ||||||
SANDERS |
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Super PACs / Other Groups |
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RIGHT TO RISE USA |
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CONS. SOLUTIONS PAC | ||||||
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Summary | . | . | . | . | . | . |
5 political ads totaling 3 min.: Rubio (1 min.), Sanders (x2), Right to Rise USA, Conservative Solutions PAC. | 3
political
ads
totaling
2.5
min.:
Rubio
(1
min.),
Clinton,
Conservative
Solutions
PAC. |
7
political ads totaling
3.5 min.: Carson, Cruz (x2), Clinton, Sanders, Right to Rise USA,
Conservative Solutions PAC. |
6 political ads totaling 3.5 min.: Carson, Cruz, Rubio (1 min.), Sanders, Right to Rise USA, Conservative Solutions PAC. | 6 political ads totaling 3.5 min.: Carson, Cruz, Rubio (1 min.), Clinton, Sanders, Conservative Solutions PAC. | - no
recording - |
3 political ads totaling
1.5 min.: Carson, Cruz, Conservative Solutions PAC. |
Week Two
Monday, December 7
Ad Break #1: Sanders.
Ad Break #2: Toyota, Right to Rise USA, Subway (:15), Traviss Audio/Video, CarX.
Ad Break #3: Iowa Lottery, Chevy, Joseph's (jewelry), Hupy & Abraham (:10), ThePickerKnows.
Ad Break #4: Casey's (:15), Des Moines RV, Rubio (1 min.), Metro Waste Authority, Casey's (:15).
Ad Break #5: Conservative Solutions PAC, Honda, Wizard of Oz (:15), Acuron (herbicide), Sanders.
Ad Break #6: Kum & Go, Traviss Audio/Video, Homemakers, Stivers Ford/Lincoln, Hupy & Abraham (:10).
Ad Break #7: vom Fass (:15), Fireplace Superstore, Wellmark, Iowa 529 Plan, Iowa Central Community College, vom Fass (:15).
Ad Break #8: McDonald's, Wilson Toyota Scion (:15), U.S. Cellular, Younker's, Sheel's, Wilson Toyota Scion (:15).
Ad Break #9: Xtream (:15), Fareway, Thrasher Service, Historic Valley Junction (:15), The Woodsmith Store, Subway (:15), Toyota.
Total: 46 ads totaling 19 min. 25 sec. 5 political ads totaling 3 min.
Tuesday, December 8
Ad Break #1: U.S. Cellular, Ford.
Ad Break #2: Subway (:15), Chevy, Rubio (1 min.), QT. The Woodsmith Store (:15).
Ad Break #3: Toyota, Clinton, Honda, Stivers Ford/Lincoln.
Ad Break #4: Acuron (herbicide), Basement Replacement Experts, Progresso.
Ad Break #5: Casey's (:15), Chevy, Rieman Music, Hope Ministries, Plumbers & Steamfitters Local 33, Casey's (:15).
Ad Break #6: Wilson Toyota Scion (:15), CarX, Fareway, Thrasher Service, Wilson Toyota Scion (:15).
Ad Break #7: Boesen (flowers) (:15), Kum & Go, McDonald's, U.S. Cellular, Miracle Whip, Boesen (flowers) (:15).
Ad Break #8: Bath Fitter, Mills Fleet Farm, Toyota, Metro Waste Authority, Iowa Lottery.
Ad Break #9: Wilson Toyota Scion (:15), Wellmark, Traviss Audio/Video, Stivers, Iowa Central Community College, Conservative Solutions PAC, Wilson Toyota Scion (:15).
Total: 44 ads totaling 19 min. 30 sec. 3 political ads totaling 2 min.
Wednesday, December 9
Ad Break #1: People 360 (:15), U.S. Cellular, People 360 (:15).
Ad Break #2: Mills Fleet Farm, Chevy, Clinton, Wellmark, Hope Ministries.
Ad Break #3: Right to Rise USA, Thrasher Service, Wilson Toyota Scion (:15), Redeckers.
Ad Break #4: Chevy, Conservative Solutions PAC, Hardee's, Carson, Dewey Ford.
Ad Break #5: Papa Murphy's (:15), Metro Waste Authority, Joseph's (jeweler's), Autorama RV, Sanders.
Ad Break #6: Casey's (:15), McDonald's, Iowa 529 Plan, Cruz, Casey's (:15).
Ad Break #7: G&L Clothing, The Woodsmith Store, Des Moines RV, Plumbers & Steamfitters Local 33, Anderson Erickson.
Ad Break #8: Hope Ministries, Xtream (:15), Traviss Audio/Video, Wellmark, Fareway, Xtream (:15).
Ad Break #9: Salvation Army (:15), Toyota, Bradford Financial Center, U.S. Cellular, Cruz, Stivers Ford/Lincoln, Salvation Army (:15).
Total: 45 ads totaling 19 min. 30 sec. 7 political ads totaling 3 min. 30 sec.
Thursday, December 10
Ad Break #1: Honda, Chevy.
Ad Break #2: Dewey Ford, Homemakers, Wellmark, Xtream, QT.
Ad Break #3: Papa Murphy's (:15), Sanders, Right to Rise USA, Skate South (:15), Fareway.
Ad Break #4: Taco John's (:15), CarX, Rubio (1 min.), Kum & Go, Taco John's (:15).
Ad Break #5: Homemakers, Nebraska Furniture Mart, Autorama RV, Carson, Chevy.
Ad Break #6: Karl Chevrolet, Subway (:15), Thrasher Service, Honda, The Woodsmith Store (:15).
Ad Break #7: Hardee's (:15), Iowa Veterinary Specialties, U.S. Cellular, Anderson Erickson, Kinley's Golf Sales, Hardee's (:15).
Ad Break #8: Fareway, Boesen Florist (:15), Younker's, Toyota, Conservative Solutions PAC, Boesen Florist (:15).
Ad Break #9: Casey's (:15), Chevy, Nebraska Furniture Mart, Hy-Vee, Thrasher Service, Cruz, Casey's (:15).
Total: 46 ads totaling 20 min. 30 sec. 6 political ads totaling 3 min. 30 sec.
Friday, December 11
Ad Break #1: QT, GMC.
Ad Break #2: Redeckers, U.S. Cellular, CarX, Homemakers, Thrasher Service.
Ad Break #3: Casey's (:15), Wellmark, H.B. Leiserowitz (camera store), Casey's (:15), Honda.
Ad Break #4: Wilson Toyota Scion (:15), Clinton, Nebraska Furniture Mart, Chevy, QT, Wilson Toyota Scion (:15).
Ad Break #5: Stivers Ford Lincoln, Rubio (1 min.), The Woodsmith Store, Bob Brown Chevrolet.
Ad Break #6: Des Moines RV, Conservative Solutions PAC, Bath Fitter, Thrasher Service.
Ad Break #7: Subway (:15), Nebraska Furniture Mart, Autorama RV, Kinley's Golf Sales, Freedom Home Health Care.
Ad Break #8: Carson, Bob Brown Chevrolet, Sanders, Younker's, McDonald's.
Ad Break #9: Karl Chevrolet, Xtream, Thrasher Service, Cruz, Anderson Erickson, Dewey Ford.
Total: 42 ads totaling 20 min. 15 sec. 6 political ads totaling 3 min. 30 sec.
Sunday, December 13
Ad Break #1: Ford, QT.
Ad Break #2: Homemakers, The Woodsmith Store, Conservative Solutions PAC, Iowa Lottery.
Ad Break #3: Toyota, Rieman Music, Cruz, Plumbers & Steamfitters Local 33 (:15), American Family Insurance (:15).
Ad Break #4: Subway (:15), Sheel's, U.S. Cellular, QT, Maaco (:15).
Ad Break #5: Salvation Army (:15), McDonald's, Xtream, Wilson Toyota Scion (:15), Anderson Erickson, Salvation Army (:15).
Ad Break #6: Iowa Veterinary Specialties, Carson.
Total: 24 ads totaling 10 min. 15 sec. 3 political ads totaling 1 min. 30 sec.
Note: Ad listings above do not include various promos for Fox programming; there is a fair bit of that.
Monday, December 7
Ad Break #1: Sanders.
Ad Break #2: Toyota, Right to Rise USA, Subway (:15), Traviss Audio/Video, CarX.
Ad Break #3: Iowa Lottery, Chevy, Joseph's (jewelry), Hupy & Abraham (:10), ThePickerKnows.
Ad Break #4: Casey's (:15), Des Moines RV, Rubio (1 min.), Metro Waste Authority, Casey's (:15).
Ad Break #5: Conservative Solutions PAC, Honda, Wizard of Oz (:15), Acuron (herbicide), Sanders.
Ad Break #6: Kum & Go, Traviss Audio/Video, Homemakers, Stivers Ford/Lincoln, Hupy & Abraham (:10).
Ad Break #7: vom Fass (:15), Fireplace Superstore, Wellmark, Iowa 529 Plan, Iowa Central Community College, vom Fass (:15).
Ad Break #8: McDonald's, Wilson Toyota Scion (:15), U.S. Cellular, Younker's, Sheel's, Wilson Toyota Scion (:15).
Ad Break #9: Xtream (:15), Fareway, Thrasher Service, Historic Valley Junction (:15), The Woodsmith Store, Subway (:15), Toyota.
Total: 46 ads totaling 19 min. 25 sec. 5 political ads totaling 3 min.
Tuesday, December 8
Ad Break #1: U.S. Cellular, Ford.
Ad Break #2: Subway (:15), Chevy, Rubio (1 min.), QT. The Woodsmith Store (:15).
Ad Break #3: Toyota, Clinton, Honda, Stivers Ford/Lincoln.
Ad Break #4: Acuron (herbicide), Basement Replacement Experts, Progresso.
Ad Break #5: Casey's (:15), Chevy, Rieman Music, Hope Ministries, Plumbers & Steamfitters Local 33, Casey's (:15).
Ad Break #6: Wilson Toyota Scion (:15), CarX, Fareway, Thrasher Service, Wilson Toyota Scion (:15).
Ad Break #7: Boesen (flowers) (:15), Kum & Go, McDonald's, U.S. Cellular, Miracle Whip, Boesen (flowers) (:15).
Ad Break #8: Bath Fitter, Mills Fleet Farm, Toyota, Metro Waste Authority, Iowa Lottery.
Ad Break #9: Wilson Toyota Scion (:15), Wellmark, Traviss Audio/Video, Stivers, Iowa Central Community College, Conservative Solutions PAC, Wilson Toyota Scion (:15).
Total: 44 ads totaling 19 min. 30 sec. 3 political ads totaling 2 min.
Wednesday, December 9
Ad Break #1: People 360 (:15), U.S. Cellular, People 360 (:15).
Ad Break #2: Mills Fleet Farm, Chevy, Clinton, Wellmark, Hope Ministries.
Ad Break #3: Right to Rise USA, Thrasher Service, Wilson Toyota Scion (:15), Redeckers.
Ad Break #4: Chevy, Conservative Solutions PAC, Hardee's, Carson, Dewey Ford.
Ad Break #5: Papa Murphy's (:15), Metro Waste Authority, Joseph's (jeweler's), Autorama RV, Sanders.
Ad Break #6: Casey's (:15), McDonald's, Iowa 529 Plan, Cruz, Casey's (:15).
Ad Break #7: G&L Clothing, The Woodsmith Store, Des Moines RV, Plumbers & Steamfitters Local 33, Anderson Erickson.
Ad Break #8: Hope Ministries, Xtream (:15), Traviss Audio/Video, Wellmark, Fareway, Xtream (:15).
Ad Break #9: Salvation Army (:15), Toyota, Bradford Financial Center, U.S. Cellular, Cruz, Stivers Ford/Lincoln, Salvation Army (:15).
Total: 45 ads totaling 19 min. 30 sec. 7 political ads totaling 3 min. 30 sec.
Thursday, December 10
Ad Break #1: Honda, Chevy.
Ad Break #2: Dewey Ford, Homemakers, Wellmark, Xtream, QT.
Ad Break #3: Papa Murphy's (:15), Sanders, Right to Rise USA, Skate South (:15), Fareway.
Ad Break #4: Taco John's (:15), CarX, Rubio (1 min.), Kum & Go, Taco John's (:15).
Ad Break #5: Homemakers, Nebraska Furniture Mart, Autorama RV, Carson, Chevy.
Ad Break #6: Karl Chevrolet, Subway (:15), Thrasher Service, Honda, The Woodsmith Store (:15).
Ad Break #7: Hardee's (:15), Iowa Veterinary Specialties, U.S. Cellular, Anderson Erickson, Kinley's Golf Sales, Hardee's (:15).
Ad Break #8: Fareway, Boesen Florist (:15), Younker's, Toyota, Conservative Solutions PAC, Boesen Florist (:15).
Ad Break #9: Casey's (:15), Chevy, Nebraska Furniture Mart, Hy-Vee, Thrasher Service, Cruz, Casey's (:15).
Total: 46 ads totaling 20 min. 30 sec. 6 political ads totaling 3 min. 30 sec.
Friday, December 11
Ad Break #1: QT, GMC.
Ad Break #2: Redeckers, U.S. Cellular, CarX, Homemakers, Thrasher Service.
Ad Break #3: Casey's (:15), Wellmark, H.B. Leiserowitz (camera store), Casey's (:15), Honda.
Ad Break #4: Wilson Toyota Scion (:15), Clinton, Nebraska Furniture Mart, Chevy, QT, Wilson Toyota Scion (:15).
Ad Break #5: Stivers Ford Lincoln, Rubio (1 min.), The Woodsmith Store, Bob Brown Chevrolet.
Ad Break #6: Des Moines RV, Conservative Solutions PAC, Bath Fitter, Thrasher Service.
Ad Break #7: Subway (:15), Nebraska Furniture Mart, Autorama RV, Kinley's Golf Sales, Freedom Home Health Care.
Ad Break #8: Carson, Bob Brown Chevrolet, Sanders, Younker's, McDonald's.
Ad Break #9: Karl Chevrolet, Xtream, Thrasher Service, Cruz, Anderson Erickson, Dewey Ford.
Total: 42 ads totaling 20 min. 15 sec. 6 political ads totaling 3 min. 30 sec.
Sunday, December 13
Ad Break #1: Ford, QT.
Ad Break #2: Homemakers, The Woodsmith Store, Conservative Solutions PAC, Iowa Lottery.
Ad Break #3: Toyota, Rieman Music, Cruz, Plumbers & Steamfitters Local 33 (:15), American Family Insurance (:15).
Ad Break #4: Subway (:15), Sheel's, U.S. Cellular, QT, Maaco (:15).
Ad Break #5: Salvation Army (:15), McDonald's, Xtream, Wilson Toyota Scion (:15), Anderson Erickson, Salvation Army (:15).
Ad Break #6: Iowa Veterinary Specialties, Carson.
Total: 24 ads totaling 10 min. 15 sec. 3 political ads totaling 1 min. 30 sec.
Note: Ad listings above do not include various promos for Fox programming; there is a fair bit of that.