Believe Again [pro-Jindal super PAC]

"We're All Americans" +

:30 ad run in Iowa from late June 2015.

[Music]

Jindal: I am tired of hypenated Americans.  We're not Indian-Americans or African-Americans or Asian-Americans; we're all Americans.

Female Announcer: Bobby Jindal.

Jindal: When my parents came to America, they were coming to be Americans.

I think our immigration system is broken.

If folks want to immigrate to America they should do so legally, they should adopt our values, they should learn English, and they should roll up their sleeves and get to work.

Female Announcer: Bobby Jindal for President.

Believe Again is responsible for the content of this advertising.


Notes: The ad does a fairly good job of standing out from the clutter.  The music is distinctive as is the female announcer's voice and the graphics are bold.

The June 23 press release:

Television Ad is Organization's First on the Iowa Airwaves and Highlights Governor Jindal's Position On Assimilation

ALEXANDRIA, VIRGINIA - Believe Again today released a new television ad titled, "All Americans."  The ad is Believe Again's first and will air in Iowa.  "All Americans" focuses on Governor Jindal's strong
belief in assimilation.

"As a child of immigrants, Governor Jindal understands the true breadth of the American Dream," Brad Todd, Believe Again advisor, said.

"Governor Jindal believes America should be a melting pot, where we all bring our strengths and adopt the nation's values. He has spoken often of the need to get away from the concept of hyphenated
Americans.  He believes we are all Americans."

"Governor Jindal also believes our immigration system today is broken and those who come to this country to follow the American Dream should do so legally, adopt our values, roll up their sleeves and get to work," Todd continued.

The ad will air for two weeks in the Des Moines, Sioux City and Cedar Rapids markets on broadcast and cable and in Mason City, Ottuma, Quad Cities and Southwest Iowa on cable. The ad buy is for $501,625.

Believe Again is an independent expenditure-only committee (SuperPac) that supports the candidacy of Governor Bobby Jindal for President.