Lessig2016.us

"Bought (Rubio)" +

:15 ad run in IA and NH from Oct. 6, 2015.

[Circus Music]

Male Announcer: This is what our political system has turned into.

Larry Lessig is the only presidential candidate with the will and the way to fix it.

Join us at Lessig2016.us.

Lessig (voiceover): I’m Larry Lessig and I approve this message.


Notes: According to the New York Times, the campaign is spending more than $150,000 to run the ad in Iowa and New Hampshire."

The ad, produced by Bill Hillsman of North Woods Advertising is very effectively done.  The selection of Rubio is interesting; his star is currently rising in the Republican primary field.  The circus music gives the ad a light touch.  In the opening frames, a wide shot of Rubio from his announcement, he is gesturing as if in synch with the music.  In a medium shot the corporate logos are then added replacing the Rubio logos on the backdrop and plastered over Rubio's suit as well.
 

Although the ad is sure to make a bit of a splash, it appears unlikely that Lessig, who announced on Sept. 9, will be allowed to participate in the first Democratic debate due to the 1-percent polling threshhold established by the DNC.