- Campaign
Communications « TV and Radio Ads
« Bernie 2016
Bernie 2016
"Tenemos Familias" +
5-minute TV ad run on Univision nationwide on March 10, 2016.
[Music]
Udelia
Chautla (in Spanish): I will always fight. As long
as I can see my children happy and well, I will continue fighting to
provide them with the best. My children are the motor that drives
my life. My three children are all the family I have here in
Immokalee, Florida.
Immokalee is a small town but it is filled with hard working and kind people. It is a very beautiful town, despite everything that's happened at work, abuses in the field.
When I arrived from Mexico I started working in the fields. The tomatoes I pick are used in American salads. There were cases of bosses abusing workers. The would not provide workers with water or restrooms. The bosses would get angry because some of the men wouldn't want to keep working and start hitting them.
At night, I would cry sometimes because what you earn isn't enough. It affected my children too, because I sometimes didn't have enough to buy food. They don't understand what we have to live through. Because, we have families.
I started to participate in protests for Fair Food in 2010. The Fair Food Program is asking big corporations to pay one cent more per pound of tomatoes so that the workers receive a just payment.
I joined because I thought it was important for
there to be people that wanted to improve working conditions since not
many seemed to care.
Sanders:
In
January
of
2008
I went to Immokalee. What I discovered was a
human tragedy. Workers were being paid starvation wages and
subjected to abusive labor practices.
Udelia
Chautla (in Spanish): Bernie Sanders took interest in the
lives of the workers and wanted to hear their struggles.
Politicians never came to Immokalee. He didn't keep silent about
what he witnessed.
Sanders:
We
heard
the
voices
of Immokalee, workers who were at the lowest rung
of the economic ladder, workers who had no rights.
Udelia
Chautla (in Spanish): He went to Washington, DC and called
a hearingwith other Senators to shine a spotlight on what living
conditions are like in Immokalee. There are now more rights and
worker support. We started to see changes in our wages. It
really improved our lives. I could buy small things for my
children. This changes a person.
Sanders:
But
how
many
more
Immokalees are there? How many fields or
factories are there? We have to ask ourselves, who benefits from
this exploitation and to understand that it is not only the Immokalee
workers who suffer but every worker in America because that pushes us
into a race to the bottom.
Notes: The March
5 press
release...
Tenemos Familias
GRAND
RAPIDS,
Mich. – Bernie Sanders’ presidential
campaign on
Saturday released
a
powerful
new
ad
featuring the working families of Immokalee,
Florida,
where workers have been fighting exploitation by the
agricultural industry. A five-minute version of the spot will run Thursday nationwide at 8:48
p.m. EST on Univision. It is unprecedented for the
Spanish-language network to run an ad this long and it will alter its
primetime schedule to accommodate the spot.
“I will always fight,” Udelia Chautla says in Spanish as the ad opens.
“As long as I can see my children happy and well, I will continue
fighting to provide them with the best. My children are the motor that
drives my life.”
Udelia started protesting with the Fair Food campaign in 2010. The
campaign asks corporations to pay one cent per pound of tomatoes to
provide workers with better pay and benefits.
“There were cases of bosses abusing workers,” Chautla says about
working in the fields of southern Florida. “They would not provide
workers with water or restrooms. The bosses would get angry because
some of the men wouldn’t want to keep working and start hitting them.
At night, I would cry sometimes because what you earn isn’t enough. It
affected my children because I didn’t have enough to buy food.”
“They don’t understand what we have to live through,” she says of the
bosses. “We have families.”
In 2008, Sanders traveled to Immokalee and met
with migrant workers who were being ruthlessly exploited. They were
being paid starvation wages for backbreaking work and denied basic
rights. After the visit, Sanders invited leaders of the Coalition
of Immokalee Workers to Washington to testify
during a Senate committee hearing regarding abusive labor practices. As
a result of the tremendous grassroots effort of this coalition, working
conditions in Immokalee improved and workers
received a wage increase.
“Bernie Sanders took interest in the lives of the workers and wanted to
hear their struggles,” Udelia says. “Politicians never came to Immokalee.
He
didn’t
keep
silent
about what he witnessed here in Immokalee.”
“There are now more rights and worker support,” Udelia says of life
in Immokalee after the committee hearings. “We
started to see changes in our wages. It really improved our lives. I
could buy small things for my children. This changes a person.”
“But how many more Immokalees are there?” Sanders says as the video
closes. “How many fields or factories are there? We have to ask
ourselves ‘who benefits from this exploitation?’ And to understand that
it is not only the Immokalee workers who suffer
but every worker in America because that pushes us in a race to the
bottom.”
As president, Sanders would fight to end exploitation of migrant
workers and work to enact immigration policy that stops the
criminalization of communities of color and keeps families together.
Sanders' immigration plan was applauded by The New York Times as "a powerful
counterpoint to" the rhetoric of Republican presidential hopefuls.
To watch the ad, click here.