- Campaign Communications « TV and Radio Ads—General Election « Donald J. Trump for President
Donald J. Trump for President
"Two Americas: Economy"
0:30 ad run on broadcast and cable in OH, PA, NC, FL, NH, IA, NV, VA and CO from Aug. 29, 2016. [see notes]
America: The middle class gets crushed…
Spending goes up…
Taxes go up…
Hundreds of thousands of jobs disappear.
It’s more of the same—but worse.
In Donald Trump's America: Working families get
Millions of new jobs created.
Wages go up.
Small businesses thrive.
The American dream achievable.
Change that makes
America great again.
Donald Trump for President.
Trump (voiceover): I’m Donald Trump, and I approve this message.
Notes: On Aug. 31 NBC
News reported the campaign was also advertising in Michigan, but had
not begun advertising in CO, IA, NV, NH and VA.
campaign's Aug. 29
New TV Ad: "Two Americas: Economy"
In Donald Trump’s America working
families get tax relief, millions of new jobs created, wages go up,
small businesses thrive, and the American dream
YORK, NY) August 29, 2016 – Today Donald J. Trump for President
released a new television ad entitled “Two Americas: Economy”
contrasting Secretary Clinton’s failed, more of the same economic
policies with Trump’s pro-growth economic proposals. This ad will run
on broadcast and cable in Ohio, Pennsylvania, North Carolina, Florida,
New Hampshire, Iowa, Nevada, Virginia and Colorado.
positive message of economic opportunity is working and we see the
national and battleground state polls all moving in the right
direction. With Hillary Clinton dodging the media and off the campaign
entirely this week, continuing to take many communities’ votes for
granted, we see this as the right time to show voters the benefits of
an American economy under the leadership of Mr. Trump.”
— Jason Miller, Senior Communications Advisor
Ad Facts For “Two Americas: Economy”:
VO: “In Hillary Clinton’s America: The middle class gets crushed…”
CHYRON: Middle Class Crushed
According To Analysis By The Tax Foundation, Clinton’s Tax Proposals Would “Lead To 0.8 Percent Lower Wages. “The plan would lead to 0.8 percent lower wages, a 2.8 percent smaller capital stock, and 311,000 fewer full-time equivalent jobs. The smaller economy results from somewhat higher marginal tax rates on capital and labor income.” (Kyle Pomerleau and Michael Schuyler, “Details And Analysis Of Hillary Clinton’s Tax Proposals,”Tax Foundation, 1/26/16)
Middle-Income American Families “Make Substantially Less Money” In Inflation Adjusted Terms Than Years Ago And “There Is No Evidence That Is Reversing.” “A middle-income American family, in other words, makes substantially less money in inflation-adjusted terms than it did 15 years ago. And there is no evidence that is reversing.” (Neil Irwin, “Why Americans Still Think The Economy Is Terrible,” The New York Times, 9/16/15)
VO: “Spending goes up…”
CHYRON: Spending Goes Up
Clinton Has Proposed A Total Of $1,976.58 Billion In New Spending Programs Or Expanded Spending Over Ten Years. (Reuters, 11/29/15; The Briefing, Accessed 8/10/15; The Wall Street Journal, 9/14/15; The Associated Press, 7/27/15; The Hill, 11/12/15; The Wall Street Journal, 6/15/15; American Federation Of Teachers, 11/9/15; National Education Association, 2/2/15; The New York Times, 9/2/15; Correct The Record, Accessed 10/12/15;The Briefing¸ Accessed 11/30/15; Puerto Rico Healthcare Crisis Coalition, Accessed 12/1/15; The Briefing, 8/26/15; Federal Register, 12/12/14; The Briefing, 8/26/15; USDA, 10/2/15; The Briefing, Accessed 11/2/15; Department Of Justice, Accessed 11/30/15; The Briefing, Accessed 8/26/15;USDA, 1/12/15; The Briefing, Accessed 11/2/15; Reuters, 4/23/15; GAO, 03/14, USA Today, 12/22/15, U.S. Department Of Health And Human Services, 2/16; The Briefing 2/12/16, The Briefing 4/1/16, Congressional Research Service, 5/5/15; The Committee For A Responsible Federal Budget, 6/27/16; The Washington Post, 7/6/16)
VO: “Taxes go up…”
CHYRON: Taxes Goes Up
Clinton’s Tax Plan Would Raise $1.1 Trillion In New Taxes Over The Next Decade. “Hillary Clinton’s tax proposals would raise $1.1 trillion over the next decade, and the highest-earning 1% of households would pay more than 77% of the tab, according to an analysis released Thursday.” (Richard Rubin, “Hillary Clinton’s Tax Plan Would Raise $1.1 Trillion Over Next Decade, Study Shows,” The Wall Street Journal, 3/3/16)
VO: “Hundreds of thousands of jobs disappear.”
CHYRON: Clinton’s Tax Plan: Hundreds Of Thousands Of Jobs Disappear
According To Analysis By The Tax Foundation, Clinton’s Tax Proposals Would Result In “311,000 Fewer Full-Time Equivalent Jobs.” “The plan would lead to 0.8 percent lower wages, a 2.8 percent smaller capital stock, and 311,000 fewer full-time equivalent jobs. The smaller economy results from somewhat higher marginal tax rates on capital and labor income.” (Kyle Pomerleau and Michael Schuyler, “Details And Analysis Of Hillary Clinton’s Tax Proposals,” Tax Foundation, 1/26/16)
VO: “It’s more of the same—but worse.”
The Wall Street Journal’s James Freeman: “For Everyone Dissatisfied With The Obama Economy, The Clinton Agenda Promises To Make It Just A Bit Worse.” “And although the Clinton tax hikes are ostensibly targeting the rich, with proposed changes such as a new surtax on high incomes and a Buffett Rule that sets a minimum tax rate on high earners, the Tax Foundation projects a decline of at least 0.9% in after-tax incomes for all taxpayers due to slower growth. So for everyone dissatisfied with the Obama economy, the Clinton agenda promises to make it just a bit worse.” (James Freeman, “Hillary’s $191 Billion Tax Increase,” The Wall Street Journal. 1/26/16)
VO: “In Donald Trump’s America:”
CHYRON: Donald Trump’s America
VO: “Working families get tax relief.”
CHYRON: Families Get Tax Relief
Trump Will Lower Taxes Across The Board, Raising After-Tax Income For Middle-Class Taxpayers.“What Mr. Trump would do: He intends to lower taxes across the board in line with a proposal earlier in the year by House Republicans, which reduced the 15 percent income tax bracket to 12 percent. The Tax Foundation estimated that plan would raise after-tax income for families in the 20th-to-40th percentiles by 0.5 percent, and for middle-income taxpayers by 0.2 percent.” (Neil Irwin, “How Hillary Clinton And Donald Trump Differ On Taxes,” The New York Times, 8/12/16)
VO: “Millions of new jobs created.”
CHYRON: Millions Of New Jobs
The Tax Foundation Said Trump’s Tax Plan Would Create Millions Of New Jobs. “The plan would also lead to a 29 percent larger capital stock, 6.5 percent higher wages, and 5.3 million more full-time equivalent jobs. … Yesterday, Donald J. Trump released details of a tax reform plan.” (Alan Cole, “Details And Analysis Of Donald Trump’s Tax Plan,” Tax Foundation, 9/29/15)
VO: “Wages go up.”
CHYRON: Wages Go Up
The Tax Foundation Said Trump’s Tax Plan Raise Wages. “The plan would also lead to a 29 percent larger capital stock, 6.5 percent higher wages, and 5.3 million more full-time equivalent jobs. … Yesterday, Donald J. Trump released details of a tax reform plan.” (Alan Cole, “Details And Analysis Of Donald Trump’s Tax Plan,” Tax Foundation, 9/29/15)
VO: “Small businesses thrive.”
CHYRON: Small Businesses Thrive
Trump’s Tax Plan “Promises Relief To Freelancers And Unincorporated Small Businesses Who Are Taxed At The Higher Personal Income Tax Rates.” “Donald Trump Tax Plan: … Promises relief to freelancers and unincorporated small businesses who are taxed at the higher personal income tax rates.” (Jonathan Berr, “How Clinton, Trump Would Affect Your Tax Returns,” CBS Marketwatch, 8/3/16)
VO: “The American dream achievable. Change that makes America great again.”
CHYRON: Make America Great Again!
VO: “Donald Trump for President.”
DONALD TRUMP: “I’m Donald Trump, and I approve this message.”
Hillary for America Response
to Trump’s Latest Misleading Ad
Today, in response to
Donald Trump’s new
divisive and misleading campaign ad, HFA Deputy Communications Director
Christina Reynolds offered the following statement:
Trump’s reckless approach to business has devastated working families
and communities. He will do and say whatever is in his interest, even
if it means swindling working families to make millions for himself.
Now Trump is promising the same reckless, self-centered approach to
running the country’s economy – with large tax breaks for the wealthy,
and a plan that independent experts say would cost millions of jobs.
Hillary Clinton is the only candidate who will work to build an economy
that works for everyone, not just those at the top, and has a plan that
would create jobs, grow incomes and help small business and the middle
class. No misleading ad can change that fact.”