- Campaign
Communications « Digital
Ads—Pre-Primary and Primary (2015-May 2016)
Digital
Ads—Pre-Primary
and
Primary
(2015-May
2016)
Campaigns and earlier pre-campaign
organizations have many
online
advertising options including search, display, and pre-roll video ads,
ads
on Facebook, and promoted Tweets. Groups have various objectives
for these paid communications such
as
persuading or mobilizing voters,
driving traffic to their websites, building email lists and
fundraising. The display ads
run on political blogs
and news sites are easiest to track and are the focus of this
section. These ads can be
targeted with considerable
specificity. Blog
ads
come
in
different
sizes
and
shapes
(leaderboard,
big
square,
half
page,
rectangle).
Some
are
animated
so
that
the
text
and
graphic
elements
come
together
into
the
final
design,
others
are
animated
GIFs
which
cycle
through,
and
others
change
when
the
mouse
rolls
over
them.
A
campaign
can
run
the
same
ad
over
an
extended
period
of
time
at
the
risk
of
it
becoming
stale,
or
it
can
produce
a
stream
of
new
designs.
see also more recent: General
Election (June-Nov. 2016) and
earlier: Pre-Campaign 2013-14
With assistance from Mike Dec, 4president.org. Attention readers: If you see an ad we're
missing please let us know.
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Russ Choma. "Get Ready for a Flood of Online Campaign Ads That Will Target and Track You." Mother Jones. Sept./Oct. 2015.
Derek Willis. "Goal of Early Presidential Campaign Web Advertising: Your Email." The New York Times. May 12, 2015.
Robin Respaut and Lucas Iberico Lozada. "'Slicing and dicing': How some U.S. firms could win big in 2016 elections." Reuters, April 14, 2015.