see also: reactions
Press Release from Hillary for America
rec'd at 3:29 p.m.
Hillary Clinton to
Run For President in 2016
Urges Americans to Join the Campaign: “It’s Your Time”
Clinton pledged to be a champion for everyday Americans and their
families when she announced her plan to run a grassroots campaign for
President of the United States today. Hillary believes this campaign is
about voters, not her, and urged people to get involved in her campaign
saying, “It’s your time.”
The announcement came first in a
tweet with an accompanying video and then in an email to her
supporters. The video features middle class families talking about
their lives and planning for what’s ahead. You can watch the video HERE.
the video, Hillary explained why she is running, saying, “Americans
have fought their way back from tough economic times but the deck is
still stacked in favor of those at the top.” She argued for an economy
where “you can do more than just get by, you can get ahead and stay
ahead, because when families are strong, America is strong.”
is committed to earning every vote and is starting with a focus on the
early Democratic primary states. She will start with stops in Iowa this
week to talk with Iowa voters, ramping up to a campaign kickoff in
Hillary Clinton has served as U.S. Secretary of State,
Senator from New York, First Lady of the United States and First Lady
of Arkansas, but the first thing her friends and family will tell you
is that she’s never forgotten where she came from or who she’s been
fighting for. From her mother’s own childhood – in which she was
abandoned by her parents – to her work going door-to-door for the
Children’s Defense Fund to her battling to create the Children’s Health
Insurance Program, she’s fought children and families all her career.
You can read her full bio online at www.hillaryclinton.com/bio.
THE RAMP UP
like the families in her video who are getting ready for fresh starts,
Hillary is preparing her campaign organization. She’s committed to
spending the next 6 to 8 weeks in a “ramp up” period where her team
will start to build a nation-wide grassroots organization, and she will
spend her time engaging directly with voters.
announcement video, Hillary urged people to get involved in the cause
saying, “It’s your time. I hope you’ll join me on this journey.”
May, once her supporters in all 50 states are organized for house
parties or to watch over live-streams, Hillary will hold her first
rally and deliver the speech to kick off her campaign.
For Immediate Release, April 12, 2015
Reviews Are In: Hillary’s Announcement Shows This Will Be A
Campaign About People
ABC News @rickklein
video the rare political video that purports to be about people
actually features people looking and talking like people.
Rucker, Washington Post @PhilipRucker
places Hillary in the heart of modern America: working women,
young people, gay couples, factory workers, etc.
Meckler, Wall Street Journal @laurameckler
Friend not in
politics watched Clinton video & said "that's me" when scene of mom
going back to work flashed. on.wsj.com/1I5k2xn
expectations, she's going to run a pretty
David Plouffe, 2008 Obama Campaign
Off to a very strong start. And not talking about Justin Rose.
Julie Stauch, WDM “I’m a
longtime HillarySupporter…She’s 10X better” than ‘08
Within 1 hour
of #Hillary2016 announcement, @HillaryClinton supporters are out in
Portsmouth @NH1News #NH #nhpolitics pic.twitter.com/ZoXikV2996
New Yorker @JohnCassidy
@HillaryClinton campaign launch video is self-effacing, fun,
and uplifting. Good start. https://youtu.be/0uY7gLZDmn4
David Drucker, Washington Examiner @DavidMDrucker
.@HillaryClinton in video: "I'm hitting the road to earn your
vote." … Video was well-crafted. HRC comes off well.…
CNBC/New York Times @JohnJHarwood
announcement video is extremely well-done: https://www.facebook.com/video.php?v=892775637445633&
us to jump-start @HillaryClinton
race..giving her an unshakable advantage #nhpolitics #wmur
Repubs are talking about Hillary.
Wonder whose priorities voters will prefer?
right points. Whether or not press likes it, I think
it's the perfect message for voters
viewed over 3 million times in one
hour, per @twitter.
"literally cried" during Clinton video. After
she checked to make sure it wasn't an ad for something else.
splashy rally, she instead plans to head to the
early-voting states of Iowa and New Hampshire, looking to connect with
voters directly at coffee shops, day care centers and some private
homes. [...] This voter-centric approach was picked with a
show that Clinton is not taking the nomination for granted. Only after
about a month of such events will Clinton will give a broader speech
outlining more specifics about her rationale for running."
Wall Street Journal:
is upbeat, with humor, music and images of everyday Americans talking
about challenges and opportunities in their lives. This time, she
says, with considerably more humility: 'I’m hitting the road to earn
New York Times' Patrick Healy:
— talking about spring, new
jobs, new homes, a gay couple getting married. Very forward-looking —
and no references to her own past, and certainly not to the Clinton era
of the 1990s. [...] She is portraying herself as a fighter — not
against a Democratic rival or a Republican
opponent. [...] But against
greater forces that a lot of Americans feel are keeping them down."
New York Times' Maggie Haberman:
the Democratic coalition of today — as you
say, a gay couple getting married as a campaign centerpiece would have
been unimaginable even in the President Obama re-elect in 2012."
very smart political argument about
what this is about. 'I want families to be able to get ahead. I want to
help you fight. You’ve come back a little bit, but there’s more to go.
The government is not on your side. The deck is stacked against you.'
So it’s Hillary Clinton saying essentially, 'I will fight for you.'
fact that -- I watch the video, and for the
first minute and a half, you didn’t see Hillary Clinton’s face at all.
And it really went to the point, that this is a, the idea being, that
this is a campaign about voters, not about me."
about me, I’m not being entitled, it’s
about you and I’m here to earn your vote.' That’s a much more humble
Hillary Clinton than we’ve seen in the past, and I hope it continues."
advisers said she wanted to announce like
this. She knew that she could not announce the exact same way she did
in 2008 by giving sort of a speech on a sofa as she did in 2008. She’s
going to listen to voters. She’s going to start that on
Tuesday in Iowa in
a very small setting"
Clinton's opening message: It's not about me, it's about you.
the video suits a new kind of campaign - and certainly a new kind of
campaign for Clinton - that emphasizes the needs and aspirations of
the video captured messages central to her campaign by featuring
regular Americans starting new phases of life: a mother going back to
work after years spent raising her kids; a young woman applying for her
first job after college; two Spanish-speaking brothers starting their
own business together; two men getting married."
Halper, Weekly Standard, on Fox News:
also saw a lot of kids and a lot of seniors and I think that’s the
demographic, that’s the coalition that Hillary Clinton is going to try
to build. That is the big signal as to who she is going to try to
appeal to - to cobble together enough voters to become the president of
the United States. I think it actually is revealing in its own right
and she wants to be, you know she doesn’t want to be at the forefront.
It’s about the voters, it’s about the American people. She’ll come last
and help bring people. I think that’s what that advertisement is trying
to tell us."