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Democratic National Committee
Democratic National Committee
"Protecting the Progress" +
:60 radio ad run on nationally syndicated urban radio programs from Oct. 3, 2016.
Radio |
[Music]
Michelle Obama:
For
the
past
eight
years,
I've
seen
first-hand what it takes what it takes to be president.
Male Announcer:
Michelle
Obama.
Michelle Obama:
And
I
can
tell
you it's the highest-stakes, hardest job you can possibly
imagine.
But Democrats have stood with Barack every step of the way.
Now we have to protect all the progress we've made together these
past eight years.
And when our president and Congress is led by Democrats, that's
exactly what they'll do.
In this election you can't just sit back and hope that everything
works out for the best. The stakes are much too high.
So on November 8th, let's stand with Democrats because they'll
always stand up for you.
Male Announcer:
Make
sure
you
register
to stand with the party that will stand with
you.
Register online by logging on to iwillvote.com.
Male Announcer 2:
Paid
for
byThe Democratic National Committee, democrats.org, not
authorized by any candidate or candidate's committee. The Democratic
National Committee is
responsible for the content of this advertising.
Notes: The Oct. 3
press release...
DNC Announces National
Advertising Blitz
Ad campaign will focus on what's at stake for
African-Americans,
Hispanic Americans, and Asian-American and Pacific Islanders
WASHINGTON
– The Democratic National Committee today announced the launch of a
seven figure advertising blitz to engage and energize communities of
color across the country in the final stretch of the campaign.
The
first radio ad going on air today, titled “Protecting the Progress,”
features First Lady Michelle Obama and will run on nationally
syndicated African-American radio programs. The ad will lay out what's
at stake for voters in this election and encourage them to visit iwillvote.com to
register
to
vote.
The
DNC
will
also
run
ads on radio, print and digital
outlets popular with Hispanic and Asian-American and Pacific Islander
communities, with additional communities to be announced in the days
ahead.
“The
future of our country is at stake in this election and minority voters
will be critical to our success in November. We know how critical
it
is to reach voters where they are, and the DNC is determined to remind
voters that the best way to protect the tremendous progress we’ve
made
under President Obama’s leadership is to elect Democrats across the
country from the courthouse to the White House,” said DNC Interim Chair
Donna Brazile.
Listen to the ad here
The
DNC contracted Burrell Communications Group, an African-American
owned communications firm, to produce “Protecting the Progress”
and
purchase the advertisements. “Protecting the Progress” will
air on nationally syndicated urban
radio programs, including “The Steve
Harvey Show,” “The Tom Joyner Morning Show,” “Keep Hope Alive with Rev.
Jesse Jackson,” “Keepin it Real with Rev. Al Sharpton,” and “The DL
Hughley Show.”
In
addition, the DNC contracted with MAP Wins, a Hispanic owned and
operated media firm, to produce and purchase our advertisements on
Hispanic radio and digital outlets. The first of these ads will begin
airing this week on key Spanish language networks across the country
including Univision, the Hispanic Radio Network, GLR Networks, and
Latinos Unidos Online.
Additional details about the DNC's advertising campaign will
be
announced in the coming days.
About Burrell Communications
Group
Burrell
Communications Group is a full-service marketing communications company
known for its unique creativity in harnessing the power of culture and
connectivity to build brands. For over forty years, Burrell has
excelled in helping clients like McDonald’s, Procter & Gamble,
General Mills, Weight Watchers, Comcast, Coca-Cola, The Island of the
Bahamas, Verizon, Toyota, and many others uncover compelling insights
and human truths that provide the foundation for award-winning
storytelling through advertising, content development, events,
promotions, public relations and community outreach. Headquartered in
the heart of Chicago and with a satellite office in Los Angeles,
Burrell has a diverse staff of 120 passionate professionals dedicated
to fresh thinking and problem solving.
About Message Audience and
Presentation (MAP Wins)
MAP, based in Austin, Texas, is one of the leading Democratic Hispanic media firms in the country. Their clients have ranged from President Obama’s historic election in 2008, to the re-election of Majority Leader Harry Reid in Nevada in 2010, to the 2016 primary victory of Congressman Luis Gutierrez. MAP also works with a number of rising stars in the Democratic Party, including Catherine Cortez Masto, poised to be the first Latina in the US Senate, Santa Fe Mayor Javier Gonzales, and El Paso State Representative Cesar Blanco, currently serving as interim Director of the Latino Victory Project. Leaders in advocacy as well as electoral politics, MAP has partnered with groups including FWD.us and SEIU on promoting immigration reform, Planned Parenthood Texas Votes on defending access to women’s health, and major state and national teachers’ unions promoting educational access and opportunities for the increasingly diverse student population of our public schools.