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Priorities USA Action
Priorities USA Action
"Respect" +
:30 TV run in OH, FL, VA and NV from May 17, 2016.
[Music]
Trump
(clip from rally): Nobody respects women more than Donald
Trump, that I can tell you.
Bill
O'Reilly: Would you cut off funding to Planned
Parenthood? Trump:
Yes,
I
would.
Trump
(audio): You know you could see there was blood coming out
of her eyes, blood coming out of her wherever...
Chris
Matthews: Do you believe in punishment for abortion, yes
or no, as a principle? Trump:
The
answer
is
that
there has to be some form of punishment. Chris Matthews: For
the woman? Trump:
Yeah,
there
has
to
be some form...
TEXT: Donald Trump is
wrong for us.
Female
Announcer: Priorities USA is responsible for the content
of this advertising.
Notes: The Fall ad
campaign begins. This ad takes a somewhat similar approach to the
Our Principles PAC ad "Quotes,"
one of the more effective ads from the primaries. Like "Quotes,"
"Speak" features women repeating some of Trump's offensive quotes, but
the voice is Trump's which causes the viewer to take a second look.
The press
release:
Donald Trump Is A Divisive
& Dangerous
Con-Man Who Should Never Be President
Trump’s Approach To Security, The
Economy,
& Offensive Views Of Millions Of Americans, Especially Women, Mean
He Can’t Be Trusted To Lead The Country
New Ads Part Of A Three
Week, $6 Million Buy
& Will Run Statewide In Ohio, Florida, Virginia & Nevada
Donald Trump is a dangerous and divisive con-man who should
never be President of the United States. Whether it’s his dangerous
approach to national security, his plans for the economy, or his
divisive positions and offensive statements concerning millions of
Americans, especially women, it’s clear that Donald Trump shouldn’t be
trusted with leading the country. Our paid media campaign starts by
highlighting his divisive views on women and will ultimately reach
millions of voters with a message of his divisive, dangerous record.
“Donald Trump is a con-man: a divisive, dangerous,
know-nothing who should never be President of the United States. His
offensive, ignorant views of millions of Americans, especially women,
would only further divide our country. His temperament and lack of
judgement would put American lives at risk. Ultimately, Donald Trump is
a cheat and a coward who won’t prove his wealth and sense of fair play
by releasing his taxes and will bankrupt all of us by wrecking our
economy,” said Guy Cecil, Chief Strategist at
Priorities USA. “This is only the beginning of an aggressive and
sustained advertising campaign against Donald Trump and the more voters
learn about him the less likely they’re going to be comfortable with
the idea that he could be President.”
“Speak” & “Respect” are
running
statewide
in
Ohio,
Florida,
Virginia
&
Nevada and are
Priorities’ first general election television ads of the cycle.