Cruz for President

"Fight" +

:30 ad run in IA announced Nov. 16, 2015.

[Dramatic opening chord]

Male Announcer:  When no one else would take on Washington…

Ted Cruz:  “...who actually has stood up not just to Democrats, but to leaders in our own party?”
 
Male Announcer:  Ted Cruz has led the fight.
 
Ted Cruz:  “When millions of Americans rose up against ObamaCare, I was proud to lead that fight.
 
“When millions of Americans rose up against amnesty, I was proud to lead that fight.
 
“When millions of Americans rose up against Planned Parenthood, I was proud to lead that fight.”
 
Male Announcer:  Leadership you can trust.
 
Ted Cruz: I’m Ted Cruz and I approved this message.



NotesBuilt around Cruz at the Oct. 28 CNBC debate.
The November 16 press release...

Cruz for President Begins Running Ads in Iowa
Highlighting Cruz leading the fight for Conservative principles

HOUSTON, Texas – Cruz for President today released three ads, two TV ads Fight” and “Debate” and a radio ad “Damage” that will run statewide in Iowa over the next three weeks. These spots highlight Cruz's record of consistently standing up and leading the fight for conservative principles.

Both TV spots feature Cruz’s best moments from the Republican debates. The first 30-second spot “Fight” shows Cruz in one of the debates talking about his record challenging both Democrats and Republicans in Washington and leading the fight on issues conservatives care about. The second TV spot, "Debate," is a 60-second ad where Cruztakes on the media at the Republican debate in Boulder, Colorado.  At the end of the ad he demonstrates a strong foreign policy vision declaring, “Enemies across this world will know the United States is not to be trifled with.”

The 60-second radio spot, “Damage,” features Rush Limbaugh who said on his radio show, "If you're looking for the Republican candidate who is the most steadfastly opposed to liberalism …Whose agenda is oriented toward defeating it…it's Ted Cruz.”  The ad also takes on Hillary Clinton directly as the embodiment of "the cronyism of Washington”.