- Campaign Communications « TV and Radio Ads—General Election « Donald J. Trump for President
Donald J. Trump for President
"Donald Trump's Argument for
2:00 ad run in nationally and in CO, FL, IA, MI, NV, NM, NC, OH, PA from Nov. 4, 2016.
Donald Trump: Our movement is about replacing a failed and corrupt political establishment with a new government controlled by you, the American people.
The establishment has trillions of dollars at stake in this election.
For those who control the levers of power in Washington and for the global special interests, they partner with these people that don’t have your good in mind.
The political establishment that is trying to stop us is the same group responsible for our disastrous trade deals, massive illegal immigration and economic and foreign policies that have bled our country dry.
The political establishment has brought about the destruction of our factories and our jobs as they flee to Mexico, China and other countries all around the world.
It’s a global power structure that is responsible for the economic decisions that have robbed our working class, stripped our country of its wealth and put that money into the pockets of a handful of large corporations and political entities.
The only thing that can stop this corrupt machine is you. The only force strong enough to save our country is us.
The only people brave enough to vote out this corrupt establishment is you, the American people.
I’m doing this for the people and for the movement and we will take back this country for you and we will make America great again.
I’m Donald Trump and I approve this message.
Notes: The ad is
audio of Trump speaking at a rally with a montage of images.
Trump is only shown
speaking for a couple of snippets at the end. Compare also a
Clinton ad "Roar"
from the next day.
The Nov. 4
NEW TELEVISION AD: “DONALD
TRUMP’S ARGUMENT FOR AMERICA”
“The Only People Brave Enough to Vote
Corrupt Establishment is You, the American People."
NEW YORK, NY – Today Donald J. Trump for President released a
television ad entitled “Donald Trump’s Argument for America,” in which
Mr. Trump asks the American people for their vote by outlining his
positive vision for the future. This ad serves as a part of Mr. Trump’s
closing argument to the American people.
“Donald Trump’s Argument for America,” is backed by a
ad buy, and will appear on national news, entertainment and prime time
channels as well as on NFL, NCAA, and NASCAR programming. This ad will
also be appearing in major markets in the battleground states of
Florida, Pennsylvania, Nevada, Ohio, Michigan, Colorado, Iowa, North
Carolina, and New Mexico.
"This is Mr. Trump's positive closing message to American
it comes at a time when Secretary Clinton has abandoned any positive
message of her own. We believe voters are looking to go in a new
direction and Mr. Trump is ready to lead this change.” - Jason Miller,
Senior Communications Advisor
In the editor's view, Trump's closing ad could have been far more effective if he had delivered his message speaking directly to the camera in a simple or dignified setting. People get the idea that he does rallies that draw lots of people; his challenge is to convince people that he can be presidential. A personal appeal to "seal the deal" with any remaining wavering voters would have made more sense. Additionally, contrary to what the press release says about "outlining his positive vision for the future," the ad is largely a criticism of "the corrupt political establishment."