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« Mail in the 2016 Iowa Republican
Caucus Campaign
Mail in the 2016 Iowa Republican Caucus Campaign
Campaigns and super
PACs flooded voters with persuasion mail during the Iowa Caucus Campaign.
Mail
allows
the
campaigns and allied groups
to
communicate below the radar
and is often used for attacks; there is no way to tell how much
is being sent out or who is receiving it.
Several Iowans have
helpfully provided Democracy in Action with their accumulated
mail. The non-scientific sample of Republican mail includes 44
pieces (15 pieces
from five campaigns and 29 pieces from nine groups). This is a
smaller sample than obtained for New Hampshire but gives some sense of
which groups were maiing, how actively, which issues they were
emphasizing and which audiences they were targeting as well some of the
attacks that were being launched.
Almost twice as many pieces were coming from non-campaign committees
as from
the campaigns themselves. In contrast to New Hampshire, no groups
were markedly ahead in the number of different mailings. National
security was the most common theme, accounting for 25% of mail pieces
(11 of 44 pieces in the sample). America's Renewable Fuel weighed
in with an anti-Cruz campaign; four different pieces were noted.
Below is a list of
pieces received in the latter part of the campaign, organized by group,
but not in any specific chronological order.
See also: Mail in the 2016 New Hampshire Republican Primary || Mail in the 2016 Iowa Democratic Caucus Campaign
ITEM |
SIZE
(w
x
h)
/ SIZE OPEN |
SUBJECT |
NOTABLE
IMAGES |
HEADLINES and
NOTES |
Jeb 2016, Inc.
Card |
11" x 6" |
2nd Amendment |
includes image of
hunter in field |
Jeb Bush Fought and Won on Gun
Rights |
Card |
11" x 6" |
Pro-Life |
woman kissing baby, baby, Bush
holding baby |
Under Jeb Bush, Florida's
abortion rates dropped twice as fast as they did nationwide
/ Jeb! A Pro-Life Champion |
Carson America, Inc.
Card |
8 1/2" x 11" |
GOTV |
surgeon
(presumably Carson), Carson, hands |
With God's help, Dr. Ben
Carson's hands saved lives in the past. Now it's Your Turn.
/ At Monday's caucus, proudly raise your hand to vote for Dr. Ben
Carson. |
Card |
11" x 8 1/2" |
General |
Carson at rally, Carson |
We the People Stand with Ben
Carson |
Chris Christie for President, Inc.
Card |
11" x 6" |
National Security |
Christie MCU,
Christie in Iowa town hall |
Only One Candidate Has Fought
Terrorism |
Card |
11" x 6" |
National Security |
Assad, Putin, Ayatollah, ISIS
Flag, ISIS soldiers |
Who Has The Experience To Fight
This |
Card |
11" X 6" |
Social Security |
five total shots of Christie |
Iowans Deserve the Truth
Social Security Will Be Broke by 2034 - Pew Research Center |
Cruz for President
Card |
12" x 8 1/2" |
GOTV |
Cruz at rally; person holding
Cruz sign |
Stand Together /
This Election Matters |
Card |
12" x 8 1/2" |
National Security |
Obama signing
document, mushroom cloud in back. Cruz |
Rip Up the Catastrophic Iran
Deal / Stop the Iran Deal |
Card |
12" x 8 1/2" |
National Security |
Terrorist with gun, Eiffel
Tower, barn. Cruz |
America's Security at Risk
Radical Islamic Terrorists are Marching Against Us / Ted
Cruz: Restoring America's Security |
Card |
12 x 8 1/2" |
National Security |
Terrorist with knife and gun in
place of Lincoln in the Lincoln Memorial. Cruz |
American Values Are Under
Assault / Ted Cruz: Defending American Values |
Card |
12" x 8 1/2" |
Governance / Immigration |
Laughing Obama holding the U.S.
Capitol in his hand. Cruz |
End Obama's Illegal Executive
Orders Starting with Amnesty / Reverse Obama's Executive Orders |
Marco Rubio for President
Card |
11 1/2" x 6" |
GOTV / Endorsements |
Rubio holding
mic. Newspaper snippets |
Endorsed by Sioux City Journal,
The Des Moines Register |
Card |
11 1/2" x 6" |
GOTV / Endorsement |
Rep. Trey Gowdy (SC).
Rubio shaking hands with man. |
"Marco is a rock solid
conservative..." -Rep. Trey Gowdy This is Why Rep. Trey Gowdy Calls Marco Rubio a "Rock Sold Conservative." |
Card |
11 1/2" x 6" |
GOTV |
two shots of Rubio |
On Monday, February 1st, follow
these 3 Easy Steps to caucus for Marco Rubio |
Right to Rise USA (pro-Bush)
Card |
8 1/2" x 11" |
GOTV / Trump and Cruz |
Trump w/ open mouth pointing,
Cruz. Bush. |
Tire of These Loud Voices?
/ You Deserve to be Heard |
Mailing* |
10 1/2" x 6" o 10 1/2" x 12" |
National Security |
n/a |
From the Desk of President George W. Bush Jan. 25, 2016 |
Elaborate piece with enclosure* | 11" x 6" | Contrast Rubio, Christie, Kasich and Trump | Opening up the piece reveals a rubber-band activated dice with Rubio, Kasich and Christie. | Don't Roll The Dice on Risky
Leaders. |
4-panel |
11" x 8 1/2" o 22" x 8 1/2" |
Contrast Rubio, Christie, and
Kasich / Obamacare. |
Bush, Rubio, Kasich, Christie. Christie w/ Obama, Kasich, Rubio, Bush, FL Speaker. Bush. |
Which candidate for President
has done more to Fight Obamacare? |
Card |
8 1/2" x 11" |
Christie and Kasich |
Christie w/ Obama, Kasich.
Christie, Kasich headshots. |
Christie & Kasich Two Bad
Fiscal Records |
Card |
8 1/2" x 11" |
Christie |
Christie, traffic cone.
Christie w/ Obama. |
A Broken Budget Too Much
Scandal That's Telling It Like It Is. |
America Leads (pro-Christie)
Card |
11" x 8 1/2" |
GOTV / National
Security |
charred Am.
flag. snapshot of with four young people |
Take This To Your Precinct
Caucus Monday, February 1st / President Obama and the Washington
Politicians Have Made America Weaker |
Card |
11" x 8 1/2" |
National Security |
Gun butt and bullets.
Christie, news story snippet. |
Terrorists Have One
Target. You. |
Card |
11" x 6" |
National Security |
mother and child. Christie |
prosecuting
terrorists...snippets from Time, The Washington Post |
Card |
11" x 8" |
General |
Post-It notes with favorable
quotes |
Let's Not Make A Yuuuuuuuuuuuge
Mistake. / With Ted Cruz, There Is No Guessing About What
He Will Do In Office. |
Card |
11" x 6" |
Immigration |
mug shots of terrorits, drug
lord, convicted felon. wire cutters cutting fence. Cruz |
If We Don't Defend Our Borders,
They Wil Keep On Coming... / It's Time to Defend Our Borders.
It's Time to Stop Illegal Aliens and Terrorists! |
Card |
11" x 6" | National Security |
Cruz. Dog tags "On
February 1s Caucus for Ted Cruz - He will keep us safe" Two shots
of veterans holding kids |
"The pre-eminent job of the
commander-in-chief is to keep this country safe. It is the first
responsibility." |
Card |
11" x 6" | Economy |
two workers in
manufacturing plant. Cruz shaking hands with worker from LaRue
Tactical |
Who is the one candidate that
has them both? A long record of fighting Obama's socialism
A strong jobs plan to create jobs for Iowa |
Keep The Promise 3 (pro-Cruz)
Card |
11" x 6" |
General |
man from behind;
he is raising his right hand, and has his left hand behind his back
with fingers crossed |
Are You Tired of "Campaign
Conservatives" Lying During an Election Year... Then Breaking Their
Promises to You Right After Going to Washington? Ted Cruz is the only consistent conservative |
CARLY for America (pro-Fiorina)
4-Panel |
8 1/2" x 11" |
GOTV |
more than two
dozen snapshots of supporters holding "I'm With Carly!" signs |
From Sioux City to Davenport,
Iowa Republicans ready to "Take Our Country Back" are standing with
Carly Fiorina. |
14-Page Booklet | 5 1/2" x 8 1/2" | General | Cover has Fiorina, newspaper snippets from Winton-Salem Journal, The Washington Post | CARLY for America See here. A few differences: a) On the last page "The Blueprint to Take Our Country Back" replaces ""An American Future" b) Addresses are Iowa headquarters rather than Northern VA. |
Pursuing America's Greatness (pro-Huckabee)
Card |
11" x 5 1/2" |
Contrast Cruz /
Huckabee |
Cruz, Huckabee
headshots |
Conservative Values Iowa Caucus
Voter Guide 2016 Note: Compares Cruz and Huckabee on eight issues. |
Card |
11" x 5 1/2" |
Social Values |
Wedding shot man, woman aisle,
audience. |
50 Different States Don't Get to
Define Marriage Only God has that Authority |
Card | 11" x 5 1/2" | General |
Filtered shots of Rubio, Paul,
Trump, Cruz, Santorum, Christie, Bush and cartoon graphics |
It's Time to Get Serious
As President, Mike Huckabee Will: [Fair Tax and Abolish the IRS, term limits for Congress & Supreme Court, Human Life, Traditional Marriage, Religious Liberty, Seek God's Guidance] |
Conservative Solutions PAC (pro-Rubio)
Card* |
11" x 8 1/2" |
General |
Hillary Clinton in sunglasses. newspaper snippets |
The Republican Hillary Clinton
is Afraid to Run Against |
Card |
11" x 8 1/2" |
General |
three shots of Rubio |
believe... / "Now
the time has come for our generation to lead the way towards a New
American Century." |
Card |
11" x 8 1/2" |
National Security |
CU of Rubio. |
U.S. National Security Demands
Smart & Skillful Leadership |
Card |
11" x 8 1/2" |
Obamacare |
stethoscope/USA
outline. Rubio in official setting |
Obamacare Brought Us Higher
Health Costs, Less Choice of Doctors, Higher Taxes,& Bigger
Government. / Marco Rubio has fought to eliminate
Obamacare... |
Our Principles PAC (anti-Trump)
Card |
11" x 6" |
Trump |
Trump |
How much do you really know
about Donald Trump and your taxes? / Donald Trump once
proposed the largest tax hike in American history. |
Card |
11" x 6" |
Trump |
Obama, Clinton,
Trump headshots |
Quiz Which One of These
Three People Said: "I believe in universal healthcare...it's an
entitlement to this country." |
Card |
13" x 8 1/2" | Cruz / Energy |
American flag, oil pumps. Cruz, oil pump. |
Crude for Cruz / Oil Companies
Have Their Man. Crude is for Cruz in 2016. |
Card |
13" x 8 1/2" | Cruz / Energy |
CU Cruz on old
B&W TV monitor. Cruz. |
Anti-Ethanol. Antil-Renewable
Fuels. Anti-Iowa. That's Ted Cruz. / "Yes. Cruz Is a
Hypocrite When It Comes To the RFS and Big Oil." |
Card |
13" x 8 1/2" | Cruz / Energy |
CU Cruz. MCU Cruz. |
Ted Cruz An "Oil Subsidy"
Conservative / Ted Cruz Supports Billions in Oil Subsidies.
He's Picking One Industry Over Another. |
Card |
13" x 8 1/2" |
Cruz / Energy |
oil rig / corn field and farm |
Oil or Iowa Which Did Ted
Cruz Choose? / Ted Cruz Chose Oil Subsidies Over Iowa Jobs. |
* Also seen in New Hampshire.