Mail in the 2016 NH Republican Primary

Campaigns and super PACs flooded voters with persuasion mail during the New Hampshire Presidential Primary.  Mail allows the campaigns and allied groups to communicate below the radar and is often used for attacks; there is no way to tell how much is being sent out or who is receiving it. 

Several Granite Staters have helpfully provided Democracy in Action with their accumulated mail.  The non-scientific sample of Republican mail includes 104 pieces (22 pieces from six campaigns and 82 pieces from 11 groups).  This gives a fair sense of which groups were maiing, how actively, which issues they were emphasizing and which audiences they were targeting as well some of the attacks that were being launched.  Top issues included national security, the economy, and the 2nd Amendment.

More than three times (3.7 times) as many pieces were coming from non-campaign committees as from the campaigns themselves.  Right to Rise USA (pro-Bush) led in volume with 27 different pieces found; New Day for America (pro-Kasich), America Leads (pro-Christie) and Conservative Solutions PAC (pro-Rubio) each mailed ten or more different pieces.  In addition to quantity, Right to Rise USA also produced several distinctive pieces.  One, when opened, revealed a three dimensional dice activated by a rubber band; the sides showed Rubio, Kasich and Christie, and the message was "Don't Roll The Dice on Risky Leaders."  Another piece used lenticular printing to show Rubio as a weathervane moving back and forth.  Conservative Solutions PAC had the highest proportion of attack pieces; nine of ten targeted another candidate or candidates. 

In addition to the super PACs, a couple of 501(c)(4)s (social welfare organizations) were active.  These can "engage in some political activities, so long as that is not its primary activity." (>)  Conservative Solutions Project, aligned with Rubio, seemed to be trying to paint Cruz as weak on national security by aligning him with Rand Paul and Democrats.  America Needs Leadership sent out a number of general conservative issue pieces as well as several targeting Rubio and one on Kasich. 

Below is a list of pieces, organized by campaign/group, but not in any specific chronological order.

See also:  Mail in the 2016 Iowa Republican Caucus Campaign  ||  Mail in the 2016 New Hampshire Democratic Primary Campaign


ITEM
SIZE (w x h) /
SIZE OPEN
SUBJECT
NOTABLE IMAGES
HEADLINES and NOTES
    
      Jeb 2016, Inc.

Card
11" x 6"
Veterans
Serviceman holding daughter who has Am. flag
Jeb Bush: A Plan to Protect Our Veterans  /  They gave their all for us. We should do no less for them.
Card
11" x 6"
Veterans
Maj. Gen. James Livingston, ret.
Jeb's Plan To Protect Those Who Have Protected Us
Card
11" x 6"
National Security

Read Jeb's Plans to Destroy ISIS and Keep America Safe
Card
11" x 6"
Economy

Jeb Bush: A Conservative, Pro-Growth Record  /  Jeb's Job Plan for New Hampshire
Card
11" x 6"
2nd Amendment
man in hunting orange aiming gun.  Bush speaking in town hall
Jeb Bush earned an A+ rating from the NRA  /  "The Second Amendment is the original Homeland Security Act."
Card
11" x 6"
2nd Amendment
Bush speaking at podium, man in hunting orange.  two small shots of Bush
Jeb Bush fought and won on gun rights  /  "I will repeal Obama's anti-gun executive orders on Day One of my administration...
Card
11" x 6"
Pro-Life
Baby.  Baby.  Bush holding baby.
"I believe that life is God-given and precious."  /  Jeb Bush is a Pro-Life Champion
Card
11" x 6"
Pro-Life
Mom and baby.  Bush holding baby.  Baby.
Under Jeb Bush, Florida's abortion rates dropped twice as fast as they did nationwide  /  A Pro-Life Champion
Card
11" x 6"
Heroin Epidemic
Bush speaking in town hall  /  Bush hugging
Jeb's Plan to  End the Heroin Epidemic
Card
11" x 6"
General
George W. Bush signing something.  Jeb Bush MCU.  Letter from GWB.
A Message from the 43rd President of the United States...  /  Jeb's Plan for America
Letter
7 1/2" x 4"
Leadership
n/a
One-page letter from Barbara Bush: Jeb is a strong and proven leader.
     
      Chris Christie for President, Inc.
Card
10 1/2" x 5 1/2"
Economy
Christie in town hall
welder
A Proven Conservative Record / Tough, Tested and Ready to Lead  //  Those Who Work The Hardest Have Been Left Behind
Card
10 1/2/ x 5 1/2"
Economy
two shots of Christie in town halls
A True Fiscal Conservative For New Hampshire  /  Tough, Tested and Ready to Lead  //  True Fiscal Conservative
Card
10 1/2" x 5 1/2"
National Security
Christie in town hall
Putin, Assad, others
Experienced And Ready To Protect America On Day One  / Tough, Tested and Ready to Lead  //  Only One Candidate Has The Experience To Fight Terror
     
      Cruz for President
Card
12" x 8 1/2"
Rubio
Montage Rubio, Schumer, McCain
Marco Rubio: Author of the Gang of Eight Amnesty Bill
Card
12" x 8 1/2"
Rubio
Dark B&W pic. of Rubio behind bars; bright color pic. of Cruz
Rubio's Amnesty for Criminals
Card
12" x 8 1/2"
Rubio
Obama and Rubio shaking hands
Marco Rubio Secretly Handed Obama Control Over Immigration
     
      Gilmore for America
4-panel
11" x 8 1/2"
o. 22" x 8 1/2"
Veterans
Vietnam Memorial
Freedom is not Free.
4-panel
8 1/2" x 11"
o. 17" x 11"
National Security / General
Masked ISIS men with guns
We are living in Dangerous times.
4-panel
8 1/2" x 11"
o. 17" x 11"
2nd Amendment / General
Three different shots of Gilmore with gun
There is Only One Candidate for President Who Has Always Fought to Protect Your Right to Keep and Bear Arms.
    
      Marco Rubio for President

Card
11" x 5 1/2"

General/GOTV
couple shots of Rubio
Conservative New Leadership for a New American Century
five bullet points: unite the Republican Party, victory against Obamacare, defeat and destroy ISIS, 2nd Amendment, Democrats fear most
     
      David E. Hall (Stuart, FL)
Envelope with booklet, sheet, copy of letter
10 1/2" x 7 1/2"

General
n/a
Booklet: "A Road from Ignorance" focuses on education, tax code, health care.  1-page sheet of same design.  Copy of letter from NH Secretary of State informing Hall that he missed the filing deadline.
     
Super PACs and Other Groups
     
      Right to Rise USA
(pro-Bush)  27
Oversize
12" x 15"
Leadership
V. large MCU of Bush
It's Time for a President
4-Panel
10 1/2" x 6"
o 21" x 6"
Leadership
Image of the U.S. Capitol amid storm clouds cracking
Who Will Disrupt Washington, D.C. to Get Conservative Results?
Card
10 1/2" x 6"
New Hampshire
snapshots of Bush w/ voters
Jeb: Earning It The New Hampshire Way / Over 70 Visits to New Hampshire
4-Panel
8 1/2" x 11"
o 11" x 17"
2nd Amendment
Obama and Clinton
They'll Come for Your Gun
Note: Contrasts Bush w/ Rubio, Christie and Kasich
Card 11" x 6" 2nd Amendment bright orange and black Our Freedom Is Under Attack  /  Jeb Bush Won't Let Liberals Disarm Us
Note: Contrasts Bush w/ Rubio, Christie and Kasich
Mailing
10 1/2" x 6"
o 10 1/2" x 12"
National Security
n/a
From the Desk of President George W. Bush Feb. 1, 2016
4-Panel
8 1/2" x 11"
o 8 1/2" x 22"
National Security
front Bush; inside map of Syria, Iraq, Iran, Afghanistan
A Dangerous World Needs a Smart Leader with a Smart Plan
Card
10 3/8" x 5 7/8"
National Security
Bush, in coat and tie, speaking.  Bush in shirt
Leadershilp Is Not About Talking  It's About Doing  Jeb Bush Has a Plan to Keep America Safe
Card
14" x 8 1/2"
National Security
troops, helicopter in desert sandstorm
They Put Their Lives on the Line for America.  / And They Support Jeb Bush for President
4-Panel
10 1/2" x 6"
Obamacare
n/a
Obamacare Fact Check  Urgent
January 7, 2016 letter from Will Weatherford
Card
14" x 8 1/2"
Economy
Bush in town hall setting, flag in background
Jeb Bush  A Plan for More Good Jobs. / He did it in Florida, and he can do it for America!
Card
6" x 10 1/2"
Endorsements
Judd Gregg
Bush. 5 snapshots Bus w/ voters
The Granite State Is Lining Up Behind Jeb
4-Panel
11" x 8 1/2"
o 22" x 8 1/2"
Contrast Rubio, Kasich, Christie / Obamacare
headshots of Bush, Rubio, Kasich and Christie
Which candidate for President has done more to Fight Obamacare?
Gate Fold
11" x 8 1/2"
Contrast Trump, Cruz, Rubio / National Security
the desk in the Oval Office
inside DT, TC, MR at the desk; Bush
When the Attacks Come Here, The Person  Behind This Desk Will Have to Protect Your Familiy
Elaborate piece with enclosure 11" x 6" Contrast Rubio, Christie, Kasich and Trump Opening up the piece reveals a rubber-band activated dice with Rubio, Kasich and Christie. Don't Roll The Dice on Risky Leaders.

Card
8 1/2" x 11"
Christie and Kasich
Christie and Obama, Kasich; Christie, Kasich headshots
Think Christie & Kasich are fiscal conservatives?  Think Again.  /  Christie & Kasich Two Bad Fiscal Records
Card
14" x 8 1/2"
Kasich and Rubio
Hand holding pair of dice one w/Kasich, one w/ Rubio
Don't Roll the Dice  America needs a leader we can trust.
Card
14" x 8 1/2"
Rubio
Rubio mirror images
Which Marco Is Running For President?  /  Marco Rubio: Just Another Washington Politician We Can't Trust
Card -
lenticular
6" x 9"
Rubio
Rubio weathervane image; arm flips back and forth w/ moving effect
Marco on Immigration: Who Knows?
Card
8 1/2" x 11"
Rubio
Rubio on "Not Ready to be President" credit card
It's a Question of Judgment...  /  Where Did Marco Rubio Charge $22,000 in Personal Expenses
4-Panel
8 1/2" x 11"
o 17" x 11"
Rubio
looks like a manila folder complete with tab
terrorist attack in Paris; empty chair; Rubio
Foreign Relations Committee Briefing  Top Secret  /  Marco Rubio has Missed More Votes in the Senate over the past 3 years than any ohter Senator
Card
8 1/2" x 11"
Rubio
Rubio looking down.  Desk in the Oval Office
He Skipped Numerous National Security Briefings to Attend Fundraisers  /  Marco Rubio Didn't Show Up  Yet He Wants a Promotion to Commander-in Chief?
Card
8 1/2" x 14
Kasich
CU of Kasich
You've Heard the Boasting., But What is John Kasich's Real Record?  /  Take the Kasich Quiz!
Card
14" x 8 1/2" Kasich
Kasich w/ red foam "I'm #1" hand
John Kasich is #1 in Spending
Card
8 1/2" x 11"
Kasich
Kasich.  Kasich w/ Obama
John Kasich Sided With Obama [Medicaid expansion]
Card
8 1/2" x 11"
Christie
two MCU shots of Christie
Get the Facts on Chris Christie's Record as Governor  /  Is Chris Christie a Fiscal Conservative?  Not Exactly.
Card
11" x 8 1/2"
Christie
Christie MCU; orange traffic cone.  Christie and Obama
A Broken Budget  Too Much Scandal  That's Telling It Like It Is.  /  Chris Christie's New Jersey
     
      America Leads (pro-Christie)  11
Card
11" x 8 1/2"
Economy
front and back Christie holding mic. in town halls three bullet points: vetoed five tax increases; cut spending by $2.3 billion; 199,000 new private sector jobs
Card
11" x 6"
Economy
front and back Christie  in town halls Americans for Tax Reform "Governor Chris Christie has vetoed more tax hikes than any other governor in modern American history."  Real Conservative Leadership Despite A Democratic Legislature...
Card
8 1/2" x 11"
Economy/Obamacare
front and back Christie holding mic. in town halls big quote from Forbes magazine August 17, 2015 /
Christie "Obamacare should be repealed and replaced with a system that the states decide"
Card
11" x 6"
Pro-Life
baby  Christie with mic.
Star-Ledger headline "Christie to Congress: Cut Planned Parenthood Like I Did"
Card
11" x 6"
Pro-Life
baby
Chris Christie is the only candidate for President who actually defunded Planned Parenthood - the largest abortion provider in America.
Card
11" x 8 1/2"
2nd Amendment
MCU Christie holding mic. 
three bullets
Proven at Protecting the 2nd Amendment
More Than Talk
Card
11" x 6"
2nd Amendment
man in hunting orange firing gun; hunters going through woods
We Need A President to Protect the Second Amendment Again
Chris Christie Protects the 2nd Amendment
Card
11" x 8 1/2"
National Security
mother and child
prosecuting terrorists...snippets from Time, The Washington Post, Union Leader
Card
11" x 8 1/2"
National Security
front and back Christie holding mic. in town halls
Chris Christie knows how to defeat them.
Card
8 1/2" x 11"
Kasich
Kasich
The Kasich Record: A Disaster for Ohio Working Families and Small Businesses
Card
8 1/2" x 11"
Kasich
Kasich
six images of things taxed
You Can't Avoid John Kasich's Tax Increases
 Note: Except the Kasich pieces, all have an" endorsed by the Union Leader" graphic.


      CARLY for America - New Hampshire (pro-Fiorina)  3
14-Page Booklet 5 1/2" x 8 1/2"
General
Cover has Fiorina, newspaper snippets from Union Leader, Boston Herald, WMUR CARLY for America
See here
Card
8 1/2" x 11"
General (positions, NH endorsements)
Fiorina MCU
Fiorina and husband in parade
Carly Fiorina is Focused On You.  /
Republican Carly Fiorina is running for President to take our government back from the insiders and career politicians.
Card
10 1/2" x 5 1/2"
GOTV
Fiorina 
Sample Ballot
Republican Carly Fiorina is serious about winning your vote.  And attached is a sample ballot just for you.

       New Day for America (pro-Kasich)  11
Brochure
(12 panels total)
4 1/2" x 7"
o. 27" x 7"
General
nice color photos of Kasich on inside / blue toned images on other side
Who is John Kasich?
Card
11" x 5 1/2"
Leadership / Testimonial
n/a
Distinctive handwritten style note to Dear Friend from Joe, an Ohioan: he's the best governor our state had had.
Card
11" x 5 1/2" Leadership / Testimonial
n/a
Distinctive handwritten style note to Dear Friend from Helen Hurst, an Ohioan: He sees problems and works hard to fix them.
Card
11" x 5 1/2" Economy
includes photo of the young Kasich w/ Reagan
John Kasich  Proof that Conservative Principles Change Lives
Card
11" x 5 1/2" Economy/general
Woman with fingers in ears.
Ignore their ridiculous attack ads...  /  John Kasich has done everything we always wanted a conservative to do:
Card
11" x 5 1/2" 2nd Amendment

John Kasich: A Real Record of Fighting for America's Gun Rights.
Card
11" x 5 1/2" 2nd Amendment / response to Bush attack

Say No to Jeb Bush.  Here's the Truth.  The NRA Checked John Kasich's Record.  Gave him an A....
Card
8 1/2" x 11"
Response to attacks
partial Trump, Christie, Bush, Kasich
Somebody's Using Dark Money to Attack John Kasich / Stop the lies. Check the record.
Note: Rebuts attacks on Common Core, Taxes.
Card
11" x 5 1/2" Trump
Trump, widow
Donald Trump Tried to Seize a Widow's Home to Build a Limo Parking Lot... / Donald Trump  Using Government Power to Trample Our Rights
Card
11" x 5 1/2" Trump
Reagan, Trump mocking
Trump Mocks Reporter with Disability  Think Hard About Who You Want to be Commander-in-Chief  /  Your Vote Is a Sacred Protection of What the Presidency Stands For
Card
11" x 5 1/2" Trump
Trump, border fence
If Trump Kicks Out All the Immigrants...  Who Will Build His Hotels?  #TrumpHypocrisy
 
      New Day Independent Media Committee (pro-Kasich)   1
Card
11" x 5 1/2"
General/Electability
Bush, Trump, Christie, Rubio and garbage
Hillary Clinton;  Kasich
When They're Done Trashing Each Other in New Hampshire...
Someone Has to Beat Her in Ohio.
 
      America's Liberty PAC (pro-Paul)   1
Letter
9" x 6"
General/testimonial
n/a
Four-page letter From the Desk of Dr. Ron Paul
 
      Conservative Solutions PAC (pro-Rubio)  10
Card
11" x 8 1/2"
General
Hillary Clinton in sunglasses.
newspaper snippets
The Republican Hillary Clinton is Afraid to Run Against
Card
11" x 8 1/2"
Bush
Bush, Queen Elizabeth, Henry VIII, unidentified
What happened to the "Coronation" of Jeb Bush?
Jeb Bush's Record: Failed Policies & Liberal Ideas from the Past...
Card
11" x 8 1/2"
Bush
Bush and Clinton in TV set.
Rubio amid crowd
Bush & Clinton.  Two Names from the Past, Tied to the Past, with Ideas from the Past.
It's Time for a New Generation of Leadership
Card
11" x 8 1/2"
Christie, Kasich
Christie, Kasich
Taxes, Common Core & ObamaCare Expansion...These 2 Governors Have Records Only A Democrat Would be Proud Of
Card
11" x 8 1/2"
Christie
large CU of Christie speaking mouth open, gesturing.
 Christie and Obama on tarmac
Unfortunately A Lot Doesn't Work in New Jersey These Days.
Card
11" x 8 1/2"
Christie
currency 100s and 20s
Chris Christie's New Jersey Has the Worst Tax Burden in the USA... /  Look at the Facts About Chris Christie and Taxes in New Jersey
Card
11" x 8 1/2"
Christie
two pics of Christie
Chris Christie's Failed Economic Record in New Jersey
Card
11" x 8 1/2"
Christie
Christie and Obama
Republican Governors Across America Rejected Obamacare Expansion in Their States...
...But Chris Christie Embraced ObamaCare Expansion in New Jersey.
Card
11" x 8 1/2"
Cruz
Cruz in Maple leaf; Obama and Pelosi in Maple leaf
Ted Cruz Wants A Value Added Tax (VAT) like they have in Canada and many European countries...
Card
11" x 8 1/2"
Cruz
Cruz / EU-Canadian flag pin / Obama
Don't Trust Ted. Trust The Record.  /  The facts about Ted Cruz and his liberal Eurpoean/Canadian style value-added tax

      Conservative Solutions Project
(pro-Rubio)   4
Card
11" x 5 1/2"
National Security
ISIS soldiers
Are You Safer? / national security /
Some Presidential Candidates from Both Parties Sided with Obama...
Card
11" x 8 1/2"
Cruz and Paul
Edward Snowden.  Rand Paul, Ted Cruz, Bernie Sanders
unfortunately, these senators have defended snowden's actions.
Card
11" x 5 1/2"
Cruz and Paul
Harry Reid, President Obama, Rand Paul, Ted Cruz.  Tom Cotton
These men undermined our intelligence agencies ability...
We Must Stand with Senator Cotton Now!
Card
11" x 8 1/2"
Cruz and Paul
Hillary Clinton, Ted Cruz, President Obama, Rand Paul.  Tom Cotton.  newspaper clips.
Terrorists are targeting Americans here inside the USA. /
We Must All Stand Now

  Our Principles PAC
(anti-Trump)   3
Card
11" x 6"
Trump
Obama, Clinton, Trump
Trump
Which One of These Three People Said: "I beleive in universal healthcare...it's an entitlement to this country."
Card
11" x 6"
Trump
Border Patrol vehicles and two rows of captured immigrants
Trump
Think you know Trump's plan for illegal immigrants?
Shocking New Video
Card
11" x 6"
Trump
Trump.  book extract.  Elizabeth Warren
How much do you really know about Donald Trump and your taxes?
   
       America Needs Leadership   10
Card
8 1/2" x 11"
Immigration
Obama.  border fence
A Pathway to Citizenship is Amnesty for Illegals / New Hampshire Working Families Need a Real Plan to Protect America
Card
8 1/2" x 11"
Taxes
Obama.  seniors
President Obama Likes to Raise Taxes and to Enact New Ones... / New Hampshire Retirees & Working Families Need Real Tax Relief
Card
11" x 6"
Taxes/Spending
Obama, Capitol Dome. 
Man with headache
Obama's Reckless Spending Is Out of Control
"Government Just Takes More and More...I've Had Enough.  Washington Needs A Real Plan to Protect Taxpayers."
Card
11" x 6"
National Security
Clinton, Obama
Now More Than Ever America Needs Proven Leadership to...
Defend us from radical Islamic terrorism; Restore our international standing; Protect our borders
Card
11" x 6"
anti-Washington
Obama.  NH outline
We Need Real Leadership and a Plan to Help New Hampshire's Working Families  -End the gridlock  -Focus on real priorities  -Stop Obamacare subsidies  -Stop amnesty for illegals
Card
11" x 6"
anti-Washington
Obama.  husband and wife
New Hampshire Families Need Real Leadership and a Plan in Washington to Put Them First [ObamaCare subsidy]
Card
8 1/2" x 11"
Rubio
Rubio, Clinton
Marco Rubio or Hillary Clinton  Which One...
1. Signed up for Obamacare and took a special $10,000 stipend only Washington politicians can get?  2.Worked in the U.S. Senate to provide blanket amnesty for illegal immigrants?
Card
11" x 6"
Rubio
Slot machine with ObamaCare, Amnesty for Illegals, Rubio
ObamaCare, Amnesty for Illegals   Marco Rubio Has Gambled With New Hampshire's Future
Card
11" x 6"
Rubio
hand with $100 bills
Marco Rubio Took a Special $10,000 ObamaCare Subsidy*
Where has Marco Rubio stood on these issue important to our future? [ObamaCare, illegal immigrants]
Card
8 1/2" x 11"
Kasich
Kasich, Obama
The John Kasich Record... $52 Billion in Higher Taxes on Almost Everything!  /  In just one year, John Kasich's Ohio budget increased spending !!%  That's Even More Than Obama!
     See: Michael Beckel.  "Stealth Christie group attacks Rubio ahead of New Hampshir pImrary."  The Center for Pubilc Integrity, Feb. 9, 2016.

      Unidentified (1047 Barr Road, Lexington, SC 29072)   1
Card
11" x 5 1/2"
National Security
Obama / Map / four shots of Lindsey Graham
Obama has failed us.  /  But Sen. Lindsey Graham has a Plan to Defeat ISIS.  Call 202-224-5972 to Support....
 



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