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« Mail in the 2016 NH Democratic
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Mail in the 2016 NH Democratic Primary
Campaigns and super
PACs flooded voters with persuasion mail during the New Hampshire
Presidential Primary.
Mail
allows
the
campaigns
and
allied
groups
to
communicate below the radar
and is often used for attacks; there is no way to tell how much
is being sent out or who is receiving it.
Several Granite Staters have
helpfully provided Democracy in Action with their accumulated
mail. The sample of Democratic mail includes 35
pieces (ten pieces
from the Clinton campaign, 17 from the Sanders campaign, and eight from
two outside
groups). This is a small sample but gives some sense of the
issues the campaigns were
emphasizing and which audiences they were targeting.
The Sanders campaign had several creative pieces. One had a
"Wheel of Fortune" theme with a spinning wheel. A Social Security
piece with the theme that it is an unbreakable promise had a note,
"Even this mail piece is unbreakable—it's printed on tear-resistant
paper. Try to rip it!" Another piece opened into a poster of
Sanders. Hillary for America pieces were fairly conventional and
included some strong issue-focused pieces (economy, health care,
education) in constrast to Iowa where many of the pieces seemed
designed invoke
fear of what the Republicans will do.
Below is a list of
pieces received in the latter part of the campaign, organized by group,
but not in any specific chronological order.
See also: Mail in the 2016 Iowa
Democratic Caucus Campaign || Mail in the 2016 New Hampshire
Republican Primary
ITEM |
SIZE
(w
x
h)
/ SIZE OPEN |
SUBJECT |
NOTABLE
IMAGES |
HEADLINES and
NOTES |
Hillary for America
Envelope w/ letter |
9 1/2" x 4 1/8" |
GOTV |
[letter] |
Jeanne Shaheen |
letter...missing envelope |
General |
[letter] |
Hillary Clinton |
|
4-Panel |
9 3/4" x 8 3/4" o. 19 1/2" x 8 3/4" |
Economy |
Front: Arrow, 3 photos of
Clinton with voters. Inside: Clinton, Clinton with Shaheen. |
Hillary Clinton's Economic Plan
for Job Growth and Infrastructure Investment |
4-Panel |
9 3/4" x 8 3/4" o. 19 1/2" x 8 3/4" |
Health Care |
Front: Hillary logo as street
sign. Inside: Three color photos of Clinton with voters; two
B&W photos of Clinton |
This way to more affordable
health care Hillary Clinton's Health Care Plan |
4-Panel |
9 3/4" x 8 3/4" o. 19 1/2" x 8 3/4" |
Education |
Front: Graduation cap with
Hillary logo. Inside: 2 photos of Clinton with students; 2
students; graph. |
Debt-free college begins
here Hillary Clinton's College Affordability Plan |
4-Panel |
9 3/4" x 8 3/4" o. 19 1/2" x 8 3/4" |
Social Security and Medicare | Front: Carson, Cruz, Trump, Bush
and
Rubio. Inside: 4 shots Clinton interacting. |
The Republican vision for Social
Security and Medicare |
4-Panel |
9 3/4" x 8 3/4" o. 19 1/2" x 8 3/4" |
General |
Front: Cruz and Trump ads in TV
monitors. Inside: 3 photos of Clinton interacting; Clinton w/
flag in background. |
In Donald Trump and Ted Cruz's
America, The Rich Get Richer, 18 Million Americans Lose Their Health
Insurance, and Our Nation is Divided. |
Card |
11" x 8 1/2" | Planned Parenthood |
BW: Carson, Fiorina, Trump, Branstad, Cruz, Rubio, Bush, Christie. Color, large: Clinton. | They would all Defund Planned Parenthood Planned Parenthood Action Fund endorsed Hillary Clinto because she will never let that happen. |
Card |
11" x 8 1/2" |
Gun Violence / Sanders Contrast | Front: Gabby Giffords Back: Clinton/Sanders contrast |
"Time and again Hillary Clinton has done and said what is right, not what is politically expedient. She is the only candidate I trust to stand up to the corporate gun lobby's intimidation and bullying" |
Card |
11" x 8 1/2" | Gun Violence / Sanders Contrast | Front: Hillary Clinton Back: Clinton/Sanders contrast |
"This epidemic of gun violence knows no boundaries. Ninety people a day are killed by guns. It's not enough to take a stand. It's time to take action." |
Bernie 2016
4-Panel |
8 1/2" x 5 1/2" |
GOTV |
Inside: Voting Booths |
Voter Alert Election Day
This Tuesday High Turnout Predicted |
Card |
10 3/4 x 5 3/4" |
GOTV |
Feb. 2016 calendar
page w/ Election Day circled |
Voter Alert: Election Day is
coming up sooner than you think. / Vote for Bernie on February 9 |
Envelope w/ letter |
9 1/2" x 4 1/8" | GOTV |
[letter] |
From the Desk of Bernie
Sanders (includes polling place address) |
8-Panel opens to poster |
8 1/2" x 11" o. 17" x 22" |
General/GOTV |
scenes from rallies in Plaistow,
Exeter, Littleton, Conway, Littleton, Salem |
"As Primary Day arrives, we need
to lift our vision above the obstacles in place and look to the
American horizon... |
Card |
13" x 8 1/2" | General / Leadership | talking teeth toy Sanders, boy and man |
Washington DC has enough talk already. We don't need talk–we need action. / Bernie Sanders doesn't just talke. He gets things done. |
Card w/ wheel that spins |
8 1/2" x 11" |
Economy |
wheel w/ dollar amounts.
Small Sanders photo. |
Play Washington's Wheel of
Fortune! / Bernie Sanders says no more games |
Card |
13" x 8 1/2" |
Economy |
Sanders from behind speaking to
crowd of young people |
"People are sick and tired of
establishment politics and a rigged economy. It's time for real change." |
4-Panel |
11" x 8 1/2" o. 19" x 8 1/2" |
Economy |
Capitol Dome Dome w/ 3 shots of Sanders superimposed |
In Washington, Politicians are
fighting for billionaires & Wall Street ...because they pay them to. |
Card |
13" x 8 1/2" |
Economy |
Graphic Sanders greeting people |
While we got crushed during the
financial crisis...The 1% are now richer than ever. /
Bernie Sanders will be a President for all of us, not just the
billionaires. |
Card |
13" x 8 1/2" |
Economy |
side by side: closed plant, Wall
Street. two Sanders interaction shots |
While we continue to struggle,
Wall Street is thriving. / Bernie Sanders will make the economy work for all of us–not just billionaires and Wall Street banks. |
Card |
13" x 8 1/2" |
Education |
Dlploma-like front 2 Photos of Sanders |
New Hampshire has the most
expensive public universities in the country. Bernie Sanders will
change that, and make every public college tuition-free. /
Bernie Sanders: A real plan to make public universities tuition-free. |
Card |
11" x 8 1/2" |
Education |
Sanders/ four diverse students graph |
Bernie Sanders: A Plan to Make
Public Universities Tuition-Free. |
Card |
13" x 8 1/2" | Social Security |
Sanders from behind speaking and
gesturing Man and boy walking. Sanders listening to senior |
"Let me be clear: I will not cut
Social Security by one nickel." / Social Security is a promise.
As President, Bernie will make sure we keep it. |
Card |
11" x 8 1/2" |
Social Security |
young, old hands clasped Sanders and flag in background |
Social Security is a Promise
from One Generation to the Next / Bernie Sanders will defend and
expand Social Security–that's a promise. |
Card |
11" x 8 1/2" |
Social Security |
Front looks like a Social
Security card. Back: 2 supporters |
Social Security is an
Unbreakable Promise. As President, Bernie will keep it. |
Card |
11" x 8 1/2" |
Health Care / General |
Mari Cordes Mari Cordes head shot. Sanders interactiing |
I'm with Bernie because "He
didn't just talke about makeing prescriptions more affordable–he took
action." –Mari Cordes, Nurse |
Card |
11" x 8 1/2" |
Veterans |
Veteran Two Sanders photos |
Veterans fought for us. Bernie
fought for them. / Bernie Sanders promised to get veterans
the medical care they deserve–and he got it done. |
NARAL Pro-Choice America
Card |
14" x 8 1/2" |
GOTV / Pro-Choice |
Clinton large on
front
and back |
Together We Can Make Herstory
/ Hillary: our champion for women, families, and reproductive
freedom |
Card |
11 x 8 1/2" |
Pro-Choice |
Clinton large on front and back |
Our Champion Our
Choice / NARAL Pro-Choice America Endorses Hillary. |
Card |
11 x 8 1/2" | Pro-Choice |
3 people shots; Hillary fist
raised. Hillary large |
When we're just starting
out. When we're with our families. When we want to be
treated fairly. Hillary is the Champion we need in the White House.
/ Hillary: A Champion Who Gets Things Done. |
NextGen Climate - NH
Card |
11" x 8 1/2" |
Climate Change |
Head shots of the
three D candidates, six R candidates (DT, JB, TC, MR, CC, CF) |
Which candidates have a plan to
achieve 50% clean energy by 2030? / Together we can achieve
50% clean energy by 2030 |
4-Panel |
8 1/2" x 11" o. 17" x 11" |
Climate Change |
Wall socket and unplugged plug. Inside: Head shots of the three D candidates, six R candidates (DT, JB, TC, MR, CC, CF) | 2016 Clean Energy Voter Guide Where do the presidential candidates stand? |
8-Panel |
6" x 5" o. 24" x 5" |
Climate Change |
Clinton, Trump, Sanders,
Christie, O'Malley and Rubio |
What are the candidates saying
about climate change and clean energy? |
6-Panel |
6" x 4" o. 18" x 4" |
GOTV / Climate Change |
n/a |
Important Voter Information
Enclosed (includes Voting Report Card for: and Make a Plan to Vote. |
Letter |
8 1/2" x 11" |
GOTV / Climate Change |
n/a |
Important Voting Information |